Breathe a NEW LIFE into your profits
See your brand through the eyes of YOUR audience
Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester
Discover the new paradigm shift?
The old paradigm: • Interruptive advertising and promotion• Broadcast advertising:
ads speak at you not to you• How were they perceived?
We’re all made of the same code
The old paradigm: Broadcast violates people’s rights
• conflict caused a revolution: the unethical behavior became unacceptable
Consequences of the revolution
• People to take back their power
The NEW paradigm: Advertising Take 2
PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST: THE OPEN - CLOSED CHALLENGE
• We decide who gets to market to us• We value trust more than anything• We actually collaborate• We sell our Attention• Data becomes enormously valuable
Collaborate or Die
CONSUMERS NOW PREFER PEER REVIEWS TO EXPERT REVIEWS BY 6 - 1 MARGIN VISU CORPORATION
Today’s consumers don’t see your ad
They feel your ad
Emotion to a faults is always blind, lawless, unconfined, and breaks all chains verbal seduction.
“I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)
• Emotional responses to commercial messages [below the level of conscious awareness] ...
can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.
Truth is all we ask for
See your brandthrough their eyes
Packaging
Which of the packaging earned their attention?
Advertising_ Look at the next ad …
Do you know what they‘re looking at?
The “mental workspace” is ruled by
relevance
Running this ad for 8 consecutive weeks not having a clue:
• What they’re seeing• what’s stimulating or not their attention.• The losses you running,
Imagine…
Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “mental workspace,” a specialized brain network that is central to complex cognition:
Knowledge, Experience, and Emotion
The cognitive ad…
Now Imagine…
knowing the response prior to publishing the ad -
Noticed the difference in the level of emotion with that of the previous ad ?
Introducing:
COGNITIVE RESPONSE MEASUREMENT
The next best alternative to QEEG: [quantified electroencephalography]
Is your corporate logo credibility-based? Test your emotional level now
A salient [ neuroscientific term: relevance] simulation of the human attention and
calibrated emotional response level
A robotic/scientific research and its physiologic / neurologic relation to humans
Which one passed the credibility and emotional metric test?
56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?
Imagine…
You’re publishing your new website
Today, users have developed a short fuse
when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.
So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion?
Now imagine…
The next one is your site
Imagine…
knowing in advance the relevancy factor
• Have you tested your Website lately?• Is your logo credibility-based? • Does your ad speak to your audience?• Does your copy calibrate effectively?
Let us arm you the new success weaponry
We can help you:
Reclaim your customers trust Rebuild your credibility Optimized your visual communication breathe new life into your profits
http://btoone.com
We look forward to adding zeros to your bottom line.