© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Got #SocialMedia?
Want #MoreFollowers?
#SmartAnswers Here!
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
PROFESSIONAL STANDARDS CODE
• This session provides one (1) CEU
– Key Area: Communications & Marketing – 4000
– Key Topic: Using your #SocialMedia Savvy to take the 2017
#SchoolBreakfast Challenge
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
▪ Cheerleader for Excellence in School Health & Child Nutrition
▪ Consultant to agencies, organizations & districts nationwide
▪ 2013 Montana School Nutrition Professional of the Year (MT SNA)
▪ Facebook▪ School Meals That Rock
▪ Twitter▪ @SchoolMealsRock
▪ Pinterest▪ SchoolMealsThatRock
▪ Blog▪ SchoolMealsThatRock.org
▪ Email▪ [email protected]
Dayle Hayes, MS, RD
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
AFFILIATION OR FINANCIAL DISCLOSURE
Board Member/Advisory Panel – Alliance for Healthier Generation School Health Policy Council
Consultant– US Department of Agriculture and Team Nutrition Program
– Multiple state departments of education and agriculture
– Highbush Blueberry Council
– The Mushroom Council
– National Peanut Board
– Potatoes USA
– CLIF bar
– Barilla USA
Speaker’s Bureau– National Dairy Council and state/regional dairy councils
– National Cattlemen’s Beef Association and state beef councils
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
@SchoolMealsRock
@SchoolLunch
@donnamartinrd
@GaDOENutrition
Hashtag
#ANC17
#ShakeItUpGA
#findANCfollowers
@TWITTER #PARTY
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
HOT TIPS
•Create outstanding content.
•Maximize communication.
•Enjoy active conversation.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
CONTENT
Great content is essential
… but not sufficient.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
COMMUNICATION
Maximize communication
… with key audience
segments.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
CONVERSATION
Social media needs to be
a conversation … make it
an enjoyable one.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
OBJECTIVES• Discover the secret power of analytics to help you
better understand your audience.
• Explore simple strategies for increasing the followers
you want and limiting those you don't.
• Learn the keys to getting more followers and more
engagement on any social media channel.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
KEYS
Great content is essential
… but not sufficient.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
KEYS
Maximize communication
… with key audience
segments.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
KEYS
Social media needs to be
a conversation … make it
an enjoyable one.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
OBJECTIVES• Discover the secret power of analytics to help you
better understand your audience.
• Explore simple strategies for increasing the followers
you want and limiting those you don't.
• Learn the keys to getting more followers and more
engagement on any social media channel.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
HOT TIPS
•Create outstanding content.
•Maximize communication.
•Enjoy active conversation.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
PROFESSIONAL STANDARDS CODE
• This session provides one (1) CEU
– Key Area: Communications & Marketing – 4000
– Key Topic: Using your #SocialMedia Savvy to take the 2017
#SchoolBreakfast Challenge