Affiliate Summit East 2010
Affiliate Freakanomics
Oliver RoupCEO, VigLink
Metrics Every Webmaster (Should) Know
•Pageviews•Uniques
•Outclicks
Every time a click leaves your site, value is being created(But how much?)
#1: Think in surface areaIt’s not $ / pv. It’s $ / pixel^2 / pv
How much is the content worth?
What should it be worth?
But how?
Content monetization is a practice
Like SEO
Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure
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