Web Presence & Search Engine Optimization for Academics: Rethinking scholarship, “impact”, and knowledge dissemination in a “Google World”
Patr ick R . Lowentha [email protected]
Joanna C . [email protected]
@plowenthal
“I've a feeling we're not in Kansas any
more”
A Zettabyte???
A Zettabyte???
10 Steps to Improve Your Search Ranking
Get a website1
Update your website
• 2a. Maintain a blog
• 2b. Post manuscripts online
• 2c. Post presentations online
• 2d. Post teaching materials online
2
Track your traffic3• 3a. Review analytics
• 3b. Set up Google alerts
Publish in open access journals4
Social Media / Sharing Sites5
• 5a. Manuscripts (ERIC, Mendley, Zotero, Selected works, Research Gate, CiteULike, Academia)
• 5b. Presentations (SlideShare)
• 5c. Teaching materials (MERLOT)
Leverage Social Networks6
Be a Good User of Other’s Content7
• Review other’s work (e.g., Amazon)
• Contribute content to other sites (e.g., wikipedia)
• Organize professional resources into an open accessible repository (e.g., Delicious.com)
Complete all profiles• --AECT• --EDUCAUSE• --Google Plus• --LinkedIn• --Twitter• --Facebook• --Academia• --Mendely• --Blogger• --YouTube• --SlideShare• --Google Scholar
8
Careful Naming9
Carefully name your work
Horton hears a tweet. EDUCAUSE Quarterly, 32(4).
Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.
vs.
Cited by 121
Cited by 34
9
Promote New Work10
Evidence?
Evidence?
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