ADVOCACY
Your new Content Marketing
strategy
of marketers use
content marketing
as part of their
marketing and lead
generation
strategy.
88%
76% of marketers believe
they need to be
creating more
content in 2016 than
2015.
FRANCESCA KRIHELY
@francium
PROBLEM
PROBLEM
Competitive market
Strong legacy vendors
Engaged community but
with no way to scale
SOLUTIONLaunch a formal
advocacy program
Encourage our customers to
become the center of the
conversation by creating
content for and with us
PLAN
REACH
ACT / EDUCATE
CONVERT
/CONTACT
ENGAGE
TACTICS
ADVOCACY
ADVOCACY
ADVOCACY
ADVOCACY
3 KPIs
Production
Sharing
Leads
PRODUCTION
METRICSPieces of content
Authors
Topics areas
PROBLEM
Content Production
GET YOUR ADVOCATES INVOLVED NOW
SHARING
Social sharing
Consumption after sharing
In 4 Months
Advocates drove over 50,000 website visits
through social sharing
LEADS
How often do content
consumers turn into
leads?
Track leads from Content Efforts
Leverage UTM codes or another system to
measure attribution
3 KPIs
Production
Sharing
Leads
TAKEAWAYS
Offboard content creation
to your advocates
Leverage your advocates
in disseminating content
Track and optimize how
leads convert
QUESTIONS?
@francium