Small Business Owners: Read This Before You Set Your Advertising Budget for 2012
Small Business Owners: Watch This Before You Set Your Advertising Budget for 2012
Complaining about your advertising budget? Most people would understand what you mean and sympathise.
After all: Advertising is like gambling, you never know what you are going to get, right?
Wrong!
It is a fact that there is one of two outcomes when you advertise:
The advertisement doesnt work and youve lost that money
The advertisement works and you make money
And each of these outcomes has only one possible action you should take:
The advertisement doesnt work STOP running the ad
The advertisement works run the ad like crazy everywhere and make lots more money
Of course, if you dont measure your results you wont have any information to base any decisions on
You need to get a return on your investment, and the only way you are going to do that with your ads is to have excellent information
What most business owners do is they say Our advertising budget is $5000 for this year.
Dont you think thats crazy? What if a friend says to you: For every $100 you give me, I will give you $500 back
Will you say: Well, I can only give $500 per month because my budget for the year is $5000?
Or would you say: If that is the case, I will give you as much money as I possibly can?
If you dont say that - youre nuts
And it's the same with your advertising
This is how to set your advertising budget:
You start with a small campaign to about 500 prospects. Flyers will do for this. Again there are only two possible outcomes:
It will pass. Or it will fail
If it fails, then start again. Change the headline, change the message. Run the campaign again
If it fails, start again
If it works, then you can spend more money on it then go for the more expensive advertising
Keep doing it until it stops working
Advertising is NOT the same as gambling. You CAN get results
You just need to keep testing and testing until you find what works
Just like a scientist working on a problem. Because that is what advertising is: A science
You can start with $20 on a ream of paper and printing out your flyers
Take them to where your target market hangs out, and give it to them by hand. Keep writing new headlines
Keep testing and testing until you find something that works well
Then you have developed a winner, you keep getting more money back from the ad than you are spending on it
Then you cant lose because you have a winning formula
You dont need a budget
You just need something that has been proven to work. And you can do that by working on it, and keep working on it until you find what works
To learn more about advertising and how you can test your results visit Attraction Marketing and receive a FREE report: Biggest Mistakes Business Owners Make With Their Advertising.http://attractionmarketing.net.nz