Our Agenda
• Moving beyond the LinkedIn basics • UpdaAng your profile – How you ‘show up’ in LinkedIn – The focus for profile updates
• Pay to play? • Extra credit in LinkedIn – Groups – Thought leadership
• Minding the social edges
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…if exchanging with you was the richest experience of peoples’ day…week…?”
-‐ Marsha Shenk, Business Anthropologist, Founder, 5Movez
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Brain fitness puts you in shape for rich exchanges
• New forms of fun, exercise and moving • Sincere quesAons, genuine vulnerability • Fresh visuals • Breaks and rest • Experience of belonging
• Concerns for status • MulA-‐tasking • FaAgue • Stress • Ambiguity • InformaAon overload
Enable with: Impair with:
@ 5Movez 2014 5
Harvard Social Psychologist 2nd most watched TED talk of all Ame
Source: Amy Cuddy: Your Body Language Shapes Who You Are – TED Talk
• 300M members
• 41% have >500 connecAons – Up from 30% last year
• 15% have >1,000 connecAons – Up from 8% last year
• 48% spend 2 hours a week – Up from 38% last year
• 18% spend > 7 hours a week – Up from 11% last year
LinkedIn by the Numbers: Placorm
• Google is too broad for people search any more – We have much more context in LinkedIn
LinkedIn vs. Google for People Search
Managing Your Profile: RecommendaAons
Curate your recommendaAons by enthusiasm, dates, focus, whatever you like. I wrote the top two recommendaAons for my clients. They appreciated the help. I appreciated the posiAoning.
Manage Your Profile -‐ SEO
Members who list skills on their LinkedIn profiles receive an average of 13 0mes more profile views than those who don’t.
Skills are Keywords Too
Order your skills by desirable traits, not necessarily by numbers of endorsements
What Past Students Have Said • Maybe play a clip from the Amy Cuddy TED talk that was discussed. Can't think of anything else -‐ It was a great
workshop! -‐ 10/8/2014 12:35 PM
• how lay out your profile in linkedin... what to include/ not include in the summary, what to include/ not to include in jobs. how many jobs to list or whether or not to list them if they are not relevant to "dream job". we customize resumes for individual jobs, but how do you make a profile to generic enough? -‐ 10/7/2014 8:47 AM
• Yes! I'd love to have some hands-‐on experience, and peer/instructor review of my work. I also don't know how to tweet and I a poor user of Facebook.-‐ 10/7/2014 8:37 AM
• How to keep building your profile -‐ such as best ways to add publicaAons and when, as well as websites, etc. How to use your profile to not only market yourself, but your job/company, too -‐ 10/7/2014 8:34 AM
• 1) Going into more detail on semng up an effecAve summary 2) How to make most of the LinkedIn groups 3) How to publish on LinkedIn -‐ 10/7/2014 8:15 AM
• LinkedIn Business Page WriAng a profile for business How to unlink with someone Coming up with powerful headlines As a business connecAng with potenAal clients -‐ 10/6/2014 6:00 PM
• Relevant informaAon to include on a LinkedIn profile. -‐ 10/6/2014 5:44 PM
• Maximizing groups & contacts -‐ 10/6/2014 5:28 PM
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Reminder: brain fitness puts you in shape for rich exchanges
• New forms of fun, exercise and moving • Sincere quesAons, genuine vulnerability • Fresh visuals • Breaks and rest • Experience of belonging
• Concerns for status • MulA-‐tasking • FaAgue • Stress • Ambiguity • InformaAon overload
Enable with: Impair with:
@ 5Movez 2014 32
Status Updates: Understanding LinkedIn Trends
Members who share content on LinkedIn at least once a week are nearly 10 0mes more likely to be contacted for new opportuniAes than people who don’t share.
Managing your Public Profile: Content Strategy
• Check your profile every day to review your own updates
– Are you adding value by sharing the right kind of informaAon?
• Follow the 6 -‐ 3 -‐ 1 rule in LinkedIn: for every 10 posts
– Six educaAonal posts of informaAon in your industry
– Three educaAonal posts that you or your company authored
– One promoAonal post about your services
Status Updates Will Define You
eMarketer
Highlights: • You can connect to up to
50 Groups • Group membership allows
you to: – Send a direct message any other group member
– See full profile informaAon for group members
• Content in all open Groups is indexed for search
Warnings: • Spam is highly frowned
upon, and overt promoAon will get you expelled
• You’ll get lots of “junk” email when you join Groups – Control your Group noAficaAon semngs in your Semngs… menu
– You’ll be prompted when you join to adjust Semngs
Groups – Why They’re Best For ConnecAng
What would your world be like if…
…exchanging with you was the richest experience of peoples’ day…week…?” -‐ Marsha Shenk, 5Movez
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Again, what would your world be like if…
exchanging with you was the richest experience of peoples’ day…week…?” -‐ Marsha Shenk, 5Movez
48
Beef Up Your Company Brand on LinkedIn
h`p://blog.linkedin.com/2014/12/09/announcing-‐linkedins-‐best-‐of-‐company-‐pages-‐2014/
What Past Students Have Said • Maybe play a clip from the Amy Cuddy TED talk that was discussed. Can't think of anything else -‐ It was a great
workshop! -‐ 10/8/2014 12:35 PM
• how lay out your profile in linkedin... what to include/ not include in the summary, what to include/ not to include in jobs. how many jobs to list or whether or not to list them if they are not relevant to "dream job". we customize resumes for individual jobs, but how do you make a profile to generic enough? -‐ 10/7/2014 8:47 AM
• Yes! I'd love to have some hands-‐on experience, and peer/instructor review of my work. I also don't know how to tweet and I a poor user of Facebook.-‐ 10/7/2014 8:37 AM
• How to keep building your profile -‐ such as best ways to add publicaAons and when, as well as websites, etc. How to use your profile to not only market yourself, but your job/company, too -‐ 10/7/2014 8:34 AM
• 1) Going into more detail on semng up an effecAve summary 2) How to make most of the LinkedIn groups 3) How to publish on LinkedIn -‐ 10/7/2014 8:15 AM
• LinkedIn Business Page WriAng a profile for business How to unlink with someone Coming up with powerful headlines As a business connecAng with potenAal clients -‐ 10/6/2014 6:00 PM
• Relevant informaAon to include on a LinkedIn profile. -‐ 10/6/2014 5:44 PM
• Maximizing groups & contacts -‐ 10/6/2014 5:28 PM
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