Download pdf - Advanced Pinterest Marketing Webinar

Advanced Pinterest Marketing Webinar: Grow Followers, Build Relationships,

and Improve Discoverability

Hi! Here’s Us!

Andi Teggart

Andi is Piqora's Social Media & PR Manager. Before joining Piqora she created & executed social & PR strategy for some of the world's leading brands at Edelman Digital. You can reach her at [email protected], or on TwiFer @luckyandi

Sam Osborn

Sam is the Senior MarkeHng Content Manager at Piqora, and has produced content for JASH, Havoc Television, the BBC and others. Sam holds a M.A. from USC's Annenberg School for CommunicaHon and Journalism, and is a two-‐Hme College Television Award winner. Connect with him via email at [email protected] and on TwiFer @samosborn1

Webinar Housekeeping

Please ask quesHons in the quesHon box or tweet @Piqora on TwiFer

A survey will be sent following the webinar, please let us know how we did!

1.  Website Optimization & Rich Pins

What’s Being Covered Today:

2. Visual Content Strategy

3. Beyond Content

4. Strategically Designing Pinterest Promotions

Search

Product Descriptions (where keywords come from)

Rich Pins (useful pins) •  5 types of Rich Pins: movie, recipe,

article, product and place.

•  Pinterest crawlers pull this structured data in real-time from open schema tags on your web page.

•  Learn more about how to get price and inventory on your pins at: http://business.pinterest.com/rich-pins/

•  Once you have added the meta-tags, make sure that correct price and in-stock status is appearing on the pins by testing on the validator: https://developers.pinterest.com/rich_pins/validator/

•  The Gifts Feed: Pinners get email notifications when Product Pins they’ve saved drop in price.

Visual Content Strategy

Learn What Images Perform Best

Let Pinterest Tell You The Content That Resonates

Pinterest directly influences three important ROI metrics for your website: 1.  Referral traffic 2.  Time on site 3.  Page views

Pinterest For Publishers

Top Website Pins Dashboard

3. Beyond Content

Brand Examples

Takeaways! 1. Get Your Site Fully Optimized + Rich Pins, before anything else.

3. Add value to other business functions

2. Let Pinterest provide intelligence about content that works

4. Promotions & contests can help drive any metric, if done right.

[email protected]@piqora.com

Time for

questions!Time For Questions!

[email protected]&

[email protected]