Transcript
Page 1: Adman awards & symposium 2014 all winners

Adman Awards & Symposium 2014

Winners

Page 2: Adman awards & symposium 2014 all winners

Title Brand Advertiser Agency

Secrets: Dressing Room/Salon/Party Oriental Princess O.P. Natural Products Co., Ltd JWT Bangkok

Title Brand Advertiser AgencyA/B/P Accident Prevention Network Accident Prevention Network Ogilvy & Mather Advertising

as of 18 Sep 2014

Adapter Digital Co.,Ltd. & CJWORX CO.,LTD.

Advertiser of the Year

NatureGift 711 Ltd.,Part

Advertising Agency of the Year

Ogilvy & Mather Advertising

Adman Awards & Symposium 2014

Best of Film

Best of Print/Out of Home

Production House of The Year

Naked Co., Ltd.

Digital Agency of the Year

Page 3: Adman awards & symposium 2014 all winners

Adman Awards & Symposium 2014

Winners: Film

Page 4: Adman awards & symposium 2014 all winners

Winners

FILM CATEGORIES

CATEGORY 01 : BEVERAGE INCLUDE ALCOHOLIC DRINKS & NON-ALCOHOLIC DRINKS

Code Title Brand / Service Submitting Company AWARD

F01/007 Tears Purra Mineral Water Ogilvy & Mather Advertising SILVER

F01/006 I’m Too Good Looking NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising BRONZE

CATEGORY 02 : CONFECTIONERY, SNACKS, SAVORY FOODS & SEASONING

NO AWARD

CATEGORY 03 : HOUSEHOLD MAINTENANCE PRODUCTS & PET PRODUCTS

Code Title Brand / Service Submitting Company AWARD

F03/002 Pig Sunlight/Dishwashing detergent Lowe, Thailand BRONZE

CATEGORY 04 : ELECTRONIC & HOME APPLIANCE & FURNISHINGS

Code Title Brand / Service Submitting Company AWARD

F04/001 Needle SYLVANIA JUMP Communications Co., Ltd. FINALIST

CATEGORY 05 : TELECOMMUNICATION, BUSINESS EQUIPMENT & SERVICES

Code Title Brand / Service Submitting Company AWARD

F05/005 The Power of Love DTAC Y&R Thailand GOLD

F05/003 Giving TrueMove H Ogilvy & Mather Advertising BRONZE

F05/004 ป้า Director IPM SS Ogilvy & Mather Advertising FINALIST

CATEGORY 06 : CLOTHING, FOOTWEAR & ACCESSORIES

NO AWARD

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Winners

FILM CATEGORIES

CATEGORY 07 : HEALTH AND BEAUTY PRODUCTS/SERVICES, COSMETICS, PHARMACY & TOILETRIES

NO AWARD

CATEGORY 08 : AUTO VEHICLES, AUTOMOTIVE PRODUCTS & SERVICES

NO AWARD

CATEGORY 09 : BANKING, INVESTMENT & INSURANCE

Code Title Brand / Service Submitting Company AWARD

F09/002 Ray of Light Umay+ Cash Card The Leo Burnett Group Thailand BRONZE

F09/001 Unsung Hero Thai Life Insurance Ogilvy & Mather Advertising FINALIST

CATEGORY 10 : PROPERTY DEVELOPMENT

NO AWARD

CATEGORY 11 : FAST FOOD OUTLETS, RESTAURANTS & RETAIL STORES

NO AWARD

CATEGORY 12 : TRANSPORTATION, TRAVEL & TOURISM, ENTERTAINMENT & LEISURE

Code Title Brand / Service Submitting Company AWARD

F12/002 Closer Line McCann Worldgroup GOLD

CATEGORY 13 : PUBLICATION & MEDIA

NO AWARD

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Winners

FILM CATEGORIES

CATEGORY 14 : CORPORATE

Code Title Brand / Service Submitting Company AWARD

F14/002 Unsung Hero Thai Life Insurance Ogilvy & Mather Advertising GOLD

F14/003 Giving TrueMove H Ogilvy & Mather Advertising SILVER

CATEGORY 15 : PUBLIC SERVICE MESSAGE & CAUSE APPEALS

Code Title Brand / Service Submitting Company AWARD

F15/002 Baby Sex is not easy over Monday FINALIST

CATEGORY 16 : PROMOTION

Code Title Brand / Service Submitting Company AWARD

F16/003 Surprise Activia nudeJEH FINALIST

CATEGORY 17 : INTERNET FILM

Code Title Brand / Service Submitting Company AWARD

F17/023 Dressing Room Oriental Princess JWT Bangkok GOLD

F17/008 Power Electrolux Ultra Captic Saatchi & Saatchi Ltd. SILVER

F17/025 Salon Oriental Princess JWT Bangkok SILVER

F17/018 OP Green Agenda Oriental Princess JWT Bangkok BRONZE

F17/019 ยาวเิศษเลกิเหลา้ งดเหลา้เขา้พรรษา Monday BRONZE

F17/005 คดิถุง๊ คดิถงุ เซเวน่ อเีลฟเวน่ Creative Juice\Bangkok FINALIST

F17/009 MY BEAUTIFUL WOMAN Wacoal CJWORX FINALIST

CATEGORY 18 : OTHER SCREENS

NO AWARD

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Winners

FILM CATEGORIES

CATEGORY 19 : CAMPAIGN

Code Title Brand / Service Submitting Company AWARD

F19/007 Secrets: Dressing Room/Salon/Party Oriental Princess JWT Bangkok BEST

F19/009 ครอบครัวชว่ยงดเหลา้/สามัคคชีว่ย/ลกูชว่ยงดเหลา้ งดเหลา้เขา้พรรษา Monday BRONZE

as of 18 Sep 2014

Page 8: Adman awards & symposium 2014 all winners

Adman Awards & Symposium 2014

Winners: Print

Page 9: Adman awards & symposium 2014 all winners

Winners

PRINT CATEGORIES

CATEGORY 01 : BEVERAGE INCLUDE ALCOHOLIC DRINKS & NON-ALCOHOLIC DRINKS

Code Title Brand / Service Submitting Company AWARD

P01/005 Alarm Hang The Leo Burnett Group Thailand BRONZE

CATEGORY 02 : CONFECTIONERY, SNACKS, SAVORY FOODS & SEASONING

NO AWARD

CATEGORY 03 : HOUSEHOLD MAINTENANCE PRODUCTS & PET PRODUCTS

NO AWARD

CATEGORY 04 : ELECTRONIC & HOME APPLIANCE & FURNISHINGS

Code Title Brand / Service Submitting Company AWARD

P04/001 Divided Sea Le'Sasha Airmax Dentsu (Thailand) Ltd. BRONZE

CATEGORY 05 : TELECOMMUNICATION, BUSINESS EQUIPMENT & SERVICES

Code Title Brand / Service Submitting Company AWARD

P05/001 Jewelry shop SECOM DENTSU PLUS FINALIST

CATEGORY 06 : CLOTHING, FOOTWEAR & ACCESSORIES

NO AWARD

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Winners

PRINT CATEGORIES

CATEGORY 07 : HEALTH AND BEAUTY PRODUCTS/SERVICES, COSMETICS, PHARMACY & TOILETRIES

Code Title Brand / Service Submitting Company AWARD

P07/019 Office FECOL COLD RELIEF TABLETS Monday SILVER

P07/020 Kindergarten FECOL COLD RELIEF TABLETS Monday SILVER

P07/004 An unbald old man Velform Hair, natural tonic DENTSU PLUS BRONZE

P07/018 Family FECOL COLD RELIEF TABLETS Monday BRONZE

P07/021 Helicopter VS Chandelier ALGOGEN SYRUP, ALGOGEN Monday BRONZE

P07/014 Divided Sea Le'Sasha Airmax Dentsu (Thailand) Ltd. FINALIST

CATEGORY 08 : AUTO VEHICLES, AUTOMOTIVE PRODUCTS & SERVICES

NO AWARD

CATEGORY 09 : BANKING, INVESTMENT & INSURANCE

NO AWARD

CATEGORY 10 : PROPERTY DEVELOPMENT

NO AWARD

CATEGORY 11 : FAST FOOD OUTLETS, RESTAURANTS & RETAIL STORES

NO AWARD

CATEGORY 12 : TRANSPORTATION, TRAVEL & TOURISM, ENTERTAINMENT & LEISURE

NO AWARD

CATEGORY 13 : PUBLICATION & MEDIA

NO AWARD

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Winners

PRINT CATEGORIES

CATEGORY 14 : CORPORATE

NO AWARD

CATEGORY 15 : PUBLIC SERVICE MESSAGE & CAUSE APPEALS

Code Title Brand / Service Submitting Company AWARD

P15/006 A Accident Prevention Network Ogilvy & Mather Advertising GOLD

P15/007 B Accident Prevention Network Ogilvy & Mather Advertising SILVER

P15/008 P Accident Prevention Network Ogilvy & Mather Advertising SILVER

P15/012 Beggar Boy 1 Youth Guardian Foundation The Leo Burnett Group Thailand SILVER

P15/013 Beggar Boy 2 Youth Guardian Foundation The Leo Burnett Group Thailand SILVER

P15/010 Pain 1 CPCR Brand Corporate The Leo Burnett Group Thailand FINALIST

P15/011 Pain 2 CPCR Brand Corporate The Leo Burnett Group Thailand FINALIST

P15/014 Beggar Girl Youth Guardian Foundation The Leo Burnett Group Thailand FINALIST

P15/018 Luxury House Stop Violence Against Women Monday FINALIST

CATEGORY 16 : PROMOTION

NO AWARD

CATEGORY 17 : CAMPAIGN

Code Title Brand / Service Submitting Company AWARD

P17/008 A/B/P Accident Prevention Network Ogilvy & Mather Advertising BEST

P17/015Beggar: Beggar Boy 1/Beggar Boy 2/

Beggar GirlYouth Guardian Foundation The Leo Burnett Group Thailand SILVER

P17/022 Family/Office/Kindergarten FECOL COLD RELIEF TABLETS Monday SILVER

P17/014 Pain: Pain 1/Pain 2 CPCR Brand Corporate The Leo Burnett Group Thailand BRONZE

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Out of Home

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Winners

OUT OF HOME CATEGORIES

CATEGORY 01 : POSTER (SINGLE)

Code Title Brand / Service Submitting Company AWARD

OH01/039 Beggar Boy 2 Youth Guardian Foundation The Leo Burnett Group Thailand GOLD

OH01/020 A Accident Prevention Network Ogilvy & Mather Advertising SILVER

OH01/021 B Accident Prevention Network Ogilvy & Mather Advertising SILVER

OH01/022 P Accident Prevention Network Ogilvy & Mather Advertising SILVER

OH01/038 Beggar Boy 1 Youth Guardian Foundation The Leo Burnett Group Thailand SILVER

OH01/036 Pain 1 CPCR Brand Corporate The Leo Burnett Group Thailand FINALIST

OH01/037 Pain 2 CPCR Brand Corporate The Leo Burnett Group Thailand FINALIST

OH01/040 Beggar Girl Youth Guardian Foundation The Leo Burnett Group Thailand FINALIST

OH01/048 Divided Sea Le'Sasha Airmax Dentsu (Thailand) Ltd. FINALIST

OH01/056 Family FECOL COLD RELIEF TABLETS Monday FINALIST

OH01/057 Office FECOL COLD RELIEF TABLETS Monday FINALIST

OH01/058 Kindergarten FECOL COLD RELIEF TABLETS Monday FINALIST

OH01/059 Helicopter VS Chandelier ALGOGEN SYRUP, ALGOGEN Monday FINALIST

OH01/061 Toy Car VS Car ALGOGEN SYRUP, ALGOGEN Monday FINALIST

CATEGORY 02 : POSTER (CAMPAIGN)

Code Title Brand / Service Submitting Company AWARD

OH02/006 A/B/P Accident Prevention Network Ogilvy & Mather Advertising GOLD

OH02/013Beggar: Beggar Boy 1/Beggar Boy 2/

Beggar GirlYouth Guardian Foundation The Leo Burnett Group Thailand SILVER

OH02/012 Pain: Pain 1 / Pain 2 CPCR Brand Corporate The Leo Burnett Group Thailand BRONZE

OH02/020 Family/Office/Kindergarten FECOL COLD RELIEF TABLETS Monday BRONZE

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Winners

OUT OF HOME CATEGORIES

CATEGORY 03 : BILLBOARD/STREET FURNITURE & TRANSIT INCL. LARGE SCALE

Code Title Brand / Service Submitting Company AWARD

OH03/001 Thankful Receipts Billboards Tesco Lotus The Leo Burnett Group Thailand BRONZE

CATEGORY 04 : AMBIENT

Code Title Brand / Service Submitting Company AWARD

OH04/007 Small Change, Big Impact ChomWhales by Love Wild Life Ogilvy & Mather Advertising SILVER

OH04/005 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand BRONZE

OH04/004 Put glasses. Put a smile. Mettapracharak Watraikhing Hospital DENTSU PLUS FINALIST

CATEGORY 05 : OTHER DISPLAY

Code Title Brand / Service Submitting Company AWARD

OH05/011 Effective Microorganisms Calendar EM Creative Juice\Bangkok SILVER

OH05/015 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising SILVER

OH05/009 Privacy Show Focus screen protector DENTSU PLUS BRONZE

OH05/014 So Thai, So Good KFC Thailand Ogilvy & Mather Advertising BRONZE

OH05/005 Metal Gon Bar B Q Plaza Ninedotz co.,ltd FINALIST

OH05/016 The sound of happy skin Benice Ogilvy & Mather Advertising FINALIST

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Radio

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Winners

RADIO CATEGORIES

CATEGORY 01 : RADIO SPOT FOR PRODUCTS & SERVICES

Code Title Brand / Service Submitting Company AWARD

R01/017 ชอ่งฟรซี Super Lock The Leo Burnett Group Thailand GOLD

R01/018 ชอ่งแชเ่ย็น Super Lock The Leo Burnett Group Thailand SILVER

R01/019 ชอ่งผัก Super Lock The Leo Burnett Group Thailand SILVER

R01/025 Check UD WATER-PROOF PEN Monday BRONZE

R01/026 ใบสัง่จา่ยยา UD WATER-PROOF PEN Monday BRONZE

R01/024 Eye Center 2 Top Charoen Optical JWT Bangkok FINALIST

CATEGORY 02 : RADIO SPOT FOR CORPORATE IMAGE

NO AWARD

CATEGORY 03 : RADIO SPOT FOR PROMOTION

NO AWARD

CATEGORY 04 : RADIO SPOT FOR SOCIAL CONTRIBUTION

Code Title Brand / Service Submitting Company AWARD

R04/006 Facebook Chat Youth Guardian Foundation The Leo Burnett Group Thailand FINALIST

R04/007 Line Chat Youth Guardian Foundation The Leo Burnett Group Thailand FINALIST

CATEGORY 05 : CAMPAIGN RADIO SPOT

Code Title Brand / Service Submitting Company AWARD

R05/009 ชอ่งผัก/ชอ่งฟรซี/ชอ่งแชเ่ย็น Super Lock The Leo Burnett Group Thailand GOLD

R05/005 Boyfriend/Movie/Work/ Friend/Lost/Love Purra Mineral Water Ogilvy & Mather Advertising SILVER

R05/012 เชค็/ใบสัง่ยา/ขอ้สอบ UD WATER-PROOF PEN Monday BRONZE

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Design

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Winners

DESIGN CATEGORIES

CATEGORY 01 : CORPORATE IDENTITY DESIGN

NO AWARD

CATEGORY 02 : PACKAGING DESIGN

Code Title Brand / Service Submitting Company AWARD

DE02/006 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising GOLD

DE02/007 Paper Blooms Karmakamet Ogilvy & Mather Advertising SILVER

DE02/004 Leo Forward: A Box of Happiness The Leo Burnett Group New Year Gift 2014 The Leo Burnett Group Thailand BRONZE

CATEGORY 03 : PRODUCT DESIGN

NO AWARD

CATEGORY 04 : PUBLICATION DESIGN

NO AWARD

CATEGORY 05 : COLLATERAL DESIGN

Code Title Brand / Service Submitting Company AWARD

DE05/005 Effective Microorganisms Calendar EM Creative Juice\Bangkok GOLD

DE05/003 The Lion’s Fang Leo Burnett Cannes Predictions 2014 The Leo Burnett Group Thailand SILVER

DE05/002 CODE OF THE DAY happening magazine DENTSU PLUS BRONZE

DE05/001 MADE FRESH INVITATION CARD Zambrero Thailand CJWORX FINALIST

DE05/006 Gambler Calendar ANTI-GAMBLING Monday FINALIST

CATEGORY 06 : POINT OF SALE DESIGN

Code Title Brand / Service Submitting Company AWARD

DE06/004 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising BRONZE

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Winners

DESIGN CATEGORIES

CATEGORY 07 : BRAND INSTALLATION & EXHIBITION DESIGN

Code Title Brand / Service Submitting Company AWARD

DE07/003 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising GOLD

DE07/001 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand BRONZE

DE07/002 I'm 4 DTAC 4G Creative Juice\Bangkok BRONZE

CATEGORY 08 : TYPOGRAPHY & LETTERING DESIGN

NO AWARD

CATEGORY 09 : ILLUSTRATION FOR GRAPHIC DESIGN

Code Title Brand / Service Submitting Company AWARD

DE09/006 Sunrise Hang The Leo Burnett Group Thailand SILVER

DE09/009 Battle of The Next Era Leo Burnett Cannes Predictions 2014 The Leo Burnett Group Thailand SILVER

DE09/012 หนังสอืทรูไทยแลนด ์ ประเทศไทยตอ้งเป็นอยา่งไร? True Corporation Well Done Bangkok SILVER

DE09/007 Alarm Hang The Leo Burnett Group Thailand BRONZE

DE09/011 Joey Boy 30+ GMM Grammy Well Done Bangkok BRONZE

DE09/008 Rooster Hang The Leo Burnett Group Thailand FINALIST

CATEGORY 10 : BROADCAST & MOVING IMAGES DESIGN

Code Title Brand / Service Submitting Company AWARD

DE10/003 คดิถุง๊ คดิถงุ เซเวน่ อเีลฟเวน่ Creative Juice\Bangkok GOLD

CATEGORY 11 : DIGITAL DESIGN

Code Title Brand / Service Submitting Company AWARD

DE11/014 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising SILVER

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Winners

DESIGN CATEGORIES

CATEGORY 12 : BEST DESIGN INTEGRATED CAMPAIGN

Code Title Brand / Service Submitting Company AWARD

DE12/001 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising SILVER

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Media

Page 22: Adman awards & symposium 2014 all winners

Winners

MEDIA CATEGORIES

CATEGORY 01 : BEST USE OF TRADITIONAL MEDIA (SCREENS/AUDIO/PRINT)

Code Title Brand / Service Submitting Company AWARD

M01/002 Thankful Receipts Billboards Tesco Lotus The Leo Burnett Group Thailand BRONZE

CATEGORY 02 : BEST USE OF NON-TRADITIONAL MEDIA (OUT OF HOME/AMBIENT)

Code Title Brand / Service Submitting Company AWARD

M02/008 Effective Microorganisms Calendar EM Creative Juice\Bangkok SILVER

M02/003 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand BRONZE

M02/005 Put glasses. Put a smile. Mettapracharak Watraikhing Hospital DENTSU PLUS BRONZE

M02/006 Privacy Show Focus screen protector DENTSU PLUS BRONZE

M02/010 The sound of happy skin Benice Ogilvy & Mather Advertising BRONZE

M02/012 Beautiful Giving HAIR IN TREND SALON Monday FINALIST

CATEGORY 03 : BEST USE OF DIGITAL MEDIA

Code Title Brand / Service Submitting Company AWARD

M03/004 Share a Real Feeling Coca-Cola OgilvyOne Worldwide Limited SILVER

M03/005 THE VIRTUAL FENCE PROJECT Seub Nakhasathien Foundation CJWORX SILVER

M03/013 Thai Good stories Thai Life Insurance Ogilvy & Mather Advertising SILVER

M03/014 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising SILVER

M03/010 GIGABRIGHT DTAC Internet Creative Juice\Bangkok FINALIST

CATEGORY 04 : BEST MEDIA INTEGRATED CAMPAIGN

Code Title Brand / Service Submitting Company AWARD

M04/007 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising GOLD

M04/002 AXE 1,000,000 Girls Like AXE CJWORX SILVER

M04/005 OP Secrets Oriental Princess JWT Bangkok SILVER

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Public Relations Plan

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Winners

PUBLIC RELATIONS PLAN CATEGORIES

CATEGORY 01 : BEST MARKETING PR

Code Title Brand / Service Submitting Company AWARD

PR01/001 Lub d Spicy Challenge Lub d Bangkok Hostel SWAT Co., Ltd SILVER

PR01/007 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising FINALIST

CATEGORY 02 : BEST CORPORATE/CSR PR

Code Title Brand / Service Submitting Company AWARD

PR02/002 MY BEAUTIFUL WOMAN Wacoal CJWORX GOLD

PR02/006 Thankful Receipts Project Tesco Lotus The Leo Burnett Group Thailand SILVER

PR02/009 Long Tail for Long Life BCST Creative Juice\Bangkok SILVER

PR02/001 Formthep Chaopraya Nike Verve Public Relations Consultancy BRONZE

PR02/005 SEESTAGRMTHE GLASSES ELDERLY IN PRINCESS MAHA

CHAKRI SIRINDHORN PROJECTJ-CONNECT BRONZE

PR02/008 Leo Forward: A Box of Happiness Leo Burnett New Year Gift The Leo Burnett Group Thailand FINALIST

PR02/013 Thai Good stories Thai Life Insurance Ogilvy & Mather Advertising FINALIST

CATEGORY 03 : BEST DIGITAL & SOCIAL MEDIA PR (REGARDLESS OF PRODUCT, SERVICE, OR CORPORATE)

Code Title Brand / Service Submitting Company AWARD

PR03/005 SEESTAGRMTHE GLASSES ELDERLY IN PRINCESS MAHA

CHAKRI SIRINDHORN PROJECTJ-CONNECT GOLD

PR03/010 I'm 4 DTAC 4G Creative Juice\Bangkok SILVER

PR03/006 Art For Thailand Art For Protest The Leo Burnett Group Thailand BRONZE

PR03/011 Fast Date Thai Health Promotion Foundation Adapter Digital FINALIST

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Activation & Event Marketing

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Winners

ACTIVATION & EVENT MARKETING CATEGORIES

CATEGORY 01 : BEST MARKETING EVENT (PRODUCT/SERVICE BASED)

Code Title Brand / Service Submitting Company AWARD

AE01/002 Metal Gon Bar B Q Plaza Ninedotz co.,ltd BRONZE

AE01/008 AIS 3G HeeHee Happy New Year AIS3G 2100 JWT Bangkok FINALIST

AE01/001 Lub d Spicy Challenge Lub d Bangkok Hostel SWAT Co., Ltd FINALIST

AE01/005 Scent Switcher Experiment Downy The Leo Burnett Group Thailand FINALIST

CATEGORY 02 : BEST CORPORATE/CSR EVENT (NON PRODUCT/NON-COMMERCIAL BASED)

Code Title Brand / Service Submitting Company AWARD

AE02/002 Rebirth of Sound DTAC Y&R Thailand GOLD

AE02/007 Thankful Receipts Billboards Tesco Lotus The Leo Burnett Group Thailand SILVER

AE02/008 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand SILVER

AE02/010 Forward Happiness Trip Tourism Authority of Thailand The Leo Burnett Group Thailand SILVER

AE02/011 Long Tail for Long Life BCST Creative Juice\Bangkok SILVER

AE02/004 Invisible Thailand Make THE Difference CJWORX FINALIST

AE02/012 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising FINALIST

CATEGORY 03 : BEST USE OF INSTALLATION/AMBIENT/STUNTS/CELEBRITY/GUERRILLA

Code Title Brand / Service Submitting Company AWARD

AE03/001 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand SILVER

AE03/007 I'm 4 DTAC 4G Creative Juice\Bangkok SILVER

AE03/005 Put glasses. Put a smile. Mettapracharak Watraikhing Hospital DENTSU PLUS BRONZE

AE03/008 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising FINALIST

CATEGORY 04 : BEST MEETING, INCENTIVE, CONVENTION & EXHIBITION (MICE EVENTS)

NO AWARD

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Winners

ACTIVATION & EVENT MARKETING CATEGORIES

CATEGORY 05 : BEST USE OF MAINSTREAM MEDIA IN AN ACTIVATION CAMPAIGN

Code Title Brand / Service Submitting Company AWARD

AE05/003 Thankful Receipts Billboards Tesco Lotus The Leo Burnett Group Thailand BRONZE

AE05/005 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising BRONZE

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Direct Marketing

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Winners

DIRECT MARKETING CATEGORIES

CATEGORY 01 : BEST USE OF MAILING: FLAT & DIMENSIONAL DIRECT MAIL

Code Title Brand / Service Submitting Company AWARD

DM01/003 Leo Forward: A Box of Happiness The Leo Burnett Group New Year Gift 2014 The Leo Burnett Group Thailand SILVER

DM01/002 The Lions’s Fang Leo Burnett Cannes Predictions 2014 The Leo Burnett Group Thailand BRONZE

DM01/001 MADE FRESH INVITATION CARD Zambrero Thailand CJWORX FINALIST

CATEGORY 02 : BEST USE OF AMBIENT: LARGE & SMALL SCALE

Code Title Brand / Service Submitting Company AWARD

DM02/015 Move From

DM03/001Thankful Receipts Billboards Tesco Lotus The Leo Burnett Group Thailand SILVER

DM02/002 Metal Gon Bar B Q Plaza Ninedotz co.,ltd BRONZE

DM02/012 Effective Microorganisms Calendar EM Creative Juice\Bangkok BRONZE

DM02/010 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand FINALIST

DM02/014 Return of the Ashes Caran Dache & Forest Control Ogilvy & Mather Advertising FINALIST

CATEGORY 03 : BEST USE OF BROADCAST: TV, RADIO & INFOMERCIALS

NO AWARD

CATEGORY 04 : BEST USE OF DIGITAL PLATFORM: DIGITAL MARKETING

Code Title Brand / Service Submitting Company AWARD

DM04/005 SEESTAGRMTHE GLASSES ELDERLY IN PRINCESS MAHA

CHAKRI SIRINDHORN PROJECTJ-CONNECT FINALIST

DM04/006 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand FINALIST

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Winners

DIRECT MARKETING CATEGORIES

CATEGORY 05 : BEST USE OF MOBILE PLATFORM: MOBILE MARKETING

Code Title Brand / Service Submitting Company AWARD

DM05/002 THE VIRTUAL FENCE PROJECT Seub Nakhasathien Foundation CJWORX SILVER

DM05/004 SEESTAGRMTHE GLASSES ELDERLY IN PRINCESS MAHA

CHAKRI SIRINDHORN PROJECTJ-CONNECT BRONZE

DM05/003 BLOOD OF HOPE AIS 3G CJWORX FINALIST

DM05/005 Sweat. Shop. Thai Health Promotion FoundationHakuhodo Asia Pacific / Hakuhodo

BangkokFINALIST

CATEGORY 06 : BEST USE OF SOCIAL PLATFORM: SOCIAL MEDIA & VIRAL MARKETING

Code Title Brand / Service Submitting Company AWARD

DM06/006 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising SILVER

DM06/004 Share a Real Feeling Coca-Cola OgilvyOne Worldwide Limited FINALIST

DM06/007 Thai Good stories Thai Life Insurance Ogilvy & Mather Advertising FINALIST

CATEGORY 07 : INTEGRATED CAMPAIGN LED BY DIRECT MARKETING

NO AWARD

as of 18 Sep 2014

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Adman Awards & Symposium 2014

Winners: Digital & Interactive Media

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Winners

DIGITAL & INTERACTIVE MEDIA CATEGORIES

A. WEBSITES & MICROSITES:

CATEGORY 01 : COMMERCIAL/PRODUCTS & SERVICES

Code Title Brand / Service Submitting Company AWARD

DI01/004 OP Secrets Oriental Princess JWT Bangkok SILVER

CATEGORY 02 : NON-PROFIT/SELF PROMOTION

NO AWARD

B. BANNERS AND OTHER RICH MEDIA:

CATEGORY 03 : STANDARD BANNER

NO AWARD

CATEGORY 04 : RICH MEDIA BANNERS

Code Title Brand / Service Submitting Company AWARD

DI04/004 Banner sansiri Sansiri Adapter Digital BRONZE

DI04/002 My Best Time Story Bangkok University Adapter Digital FINALIST

C. SOCIAL MEDIA:

CATEGORY 05 : SOCIAL MEDIA APPLICATIONS

Code Title Brand / Service Submitting Company AWARD

DI05/007 Oishi Omoticon Oishi Adapter Digital BRONZE

DI05/010 The Secret Code of Ultra Power Saving Mode Samsung Mobile Adapter Digital BRONZE

DI05/012 ThaiHealth No Smoke Thai Health Promotion Foundation Adapter Digital BRONZE

DI05/008 Oishi Fruito Tutortainment Oishi Adapter Digital FINALIST

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Winners

DIGITAL & INTERACTIVE MEDIA CATEGORIES

CATEGORY 06 : BEST USE OF SOCIAL MEDIA

Code Title Brand / Service Submitting Company AWARD

DI06/009 AXE 1,000,000 Girls Like AXE CJWORX SILVER

DI06/022 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising SILVER

DI06/010 Invisible Thailand Make THE Difference CJWORX BRONZE

DI06/021 So Thai, So Good KFC Thailand Ogilvy & Mather Advertising BRONZE

DI06/011 THE VIRTUAL FENCE PROJECT Seub Nakhasathien Foundation CJWORX FINALIST

DI06/018 Oishi Omoticon Oishi Adapter Digital FINALIST

D. OTHER DIGITAL SOLUTIONS:

CATEGORY 07 : BRANDED UTILITY/TOOL

Code Title Brand / Service Submitting Company AWARD

DI07/005 THE VIRTUAL FENCE PROJECT Seub Nakhasathien Foundation CJWORX FINALIST

DI07/006 OP Green Agenda Oriental Princess JWT Bangkok FINALIST

CATEGORY 08 : GAMES

Code Title Brand / Service Submitting Company AWARD

DI08/006 The Secret Code of Ultra Power Saving Mode Samsung Mobile Adapter Digital BRONZE

CATEGORY 09 : DIRECT & EMAIL MARKETING, INCL. E-CARDS

NO AWARD

CATEGORY 10 : OTHER DIGITAL CHANNELS

Code Title Brand / Service Submitting Company AWARD

DI10/003 Drink Drive Tester Don’t Drive Drunk Foundation The Leo Burnett Group Thailand FINALIST

Page 34: Adman awards & symposium 2014 all winners

Winners

DIGITAL & INTERACTIVE MEDIA CATEGORIES

CATEGORY 11 : BEST USE OF SEARCH MARKETING

Code Title Brand / Service Submitting Company AWARD

DI11/004 TrueMove H 3G TrueMove H Starcom Mediavest Group FINALIST

CATEGORY 12 : INTERFACE & NAVIGATION & USER EXPERIENCE

Code Title Brand / Service Submitting Company AWARD

DI12/005 Sansiri website Sansiri Adapter Digital BRONZE

CATEGORY 13 : BEST USE OF TECHNOLOGY

Code Title Brand / Service Submitting Company AWARD

DI13/003 THE VIRTUAL FENCE PROJECT Seub Nakhasathien Foundation CJWORX FINALIST

E. VIRAL ADVERTISING:

CATEGORY 14 : VIRAL MARKETING, INCL. VIRAL VIDEO & OTHER VIRAL

Code Title Brand / Service Submitting Company AWARD

DI14/011 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising SILVER

DI14/009 Giving by TrueMove H TrueMove H Starcom Mediavest Group BRONZE

DI14/012 Thai Good stories Thai Life Insurance Ogilvy & Mather Advertising BRONZE

F. ONLINE VIDEO:

CATEGORY 15 : BEST OF VIDEO INCLUDING INTERACTIVE VIDEO

Code Title Brand / Service Submitting Company AWARD

DI15/004 MY BEAUTIFUL WOMAN Wacoal CJWORX SILVER

DI15/009 OP Secrets Oriental Princess JWT Bangkok SILVER

Page 35: Adman awards & symposium 2014 all winners

Winners

DIGITAL & INTERACTIVE MEDIA CATEGORIES

G. MOBILE (MOBILE PHONE & TABLET):

CATEGORY 16 : MOBILE WEBSITES & WEB APPS

Code Title Brand / Service Submitting Company AWARD

DI16/003 Goodbye my Agency Saatchi & Saatchi Saatchi & Saatchi Ltd. FINALIST

CATEGORY 17 : MOBILE APPLICATIONS & MOBILE GAMES

Code Title Brand / Service Submitting Company AWARD

DI17/004 BLOOD OF HOPE AIS 3G CJWORX BRONZE

DI17/005 SEESTAGRMTHE GLASSES ELDERLY IN PRINCESS MAHA

CHAKRI SIRINDHORN PROJECTJ-CONNECT BRONZE

DI17/003 SCB UP2ME The Siam Commercial Bank Brilliant & Million Co.,Ltd. FINALIST

CATEGORY 18 : RICH MEDIA ON MOBILE & OTHER MOBILE ADVERTISING

NO AWARD

H. INTEGRATED:

CATEGORY 19 : DIGITAL INTEGRATED CAMPAIGNS

Code Title Brand / Service Submitting Company AWARD

DI19/006 AXE 1,000,000 Girls Like AXE CJWORX SILVER

DI19/009 Oishi Fruito Tutortainment Oishi Adapter Digital BRONZE

DI19/015 OP Secrets Oriental Princess JWT Bangkok BRONZE

as of 18 Sep 2014

Page 36: Adman awards & symposium 2014 all winners

Adman Awards & Symposium 2014

Winners: Integrated Marketing Communication (IMC)

Page 37: Adman awards & symposium 2014 all winners

Winners

INTEGRATED MARKETING COMMUNICATION (IMC) CAMPAIGN CATEGORY

Code Title Brand / Service Submitting Company FINALIST

IMC/009 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising GOLD

IMC/005 พีช่า้ง Thai Insurance / Pi Chang Kuen Nguen Creative Juice\Bangkok SILVER

IMC/006 OP Secrets Oriental Princess JWT Bangkok SILVER

as of 18 Sep 2014

Page 38: Adman awards & symposium 2014 all winners

Adman Awards & Symposium 2014

Winners: Ad That Works (Effective Communication)

Page 39: Adman awards & symposium 2014 all winners

Winners

AD THAT WORKS (EFFECTIVE COMMUNICATION) CATEGORY

Code Title Brand / Service Submitting Company AWARD

ATW/022 WHO boy band NatureGift Extra Coffee Q10 Plus Ogilvy & Mather Advertising GOLD

ATW/001 Lub d Spicy Challenge Lub d Bangkok Hostel SWAT Co., Ltd BRONZE

ATW/023 วยัรุน่เลอืกได ้ Sex is not easy over Monday BRONZE

ATW/011 Effective Microorganisms Calendar EM Creative Juice\Bangkok FINALIST

ATW/021 Thai Good Stories Thai Life Insurance Ogilvy & Mather Advertising FINALIST

as of 18 Sep 2014


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