Adler Display presents
Social Marketing for the Trade Show Professional
Guest Speakers:
Kris McCurry, EVP, Brave New Markets
Sara Nieburg, VP, Brave New Markets
Welcome
• What is Social Marketing?
• Social Marketing Tools
• Choosing the Right Social Marketing for Your Business
• Social Marketing Do’s and Don’ts
• How to Get Started (and Keep Up!)
• Case Study: How One Conference Found Success through Social Marketing
What We Will Discuss
• The practice of using online tools to gain exposure, increase traffic, build relationships/partnerships and engage with customers/prospects
• It’s about word-of-mouth
• Social marketing is two-sided
• It’s about conversation
• Social marketing takes time
What is Social Marketing?
Why is Social Marketing Important?
http://current.com/items/89891774_twouble-with-twitters.htm
• The world has gone virtual – if you’re not there, you’re missing out
• This generation and those to come rely heavily on Internet-based communication to do business
• It’s a very low-cost way to build and sustain relationships and loyal buyer communities
• It’s a very low-cost way to announce new products and services
Why is Social Marketing Important?
Social Marketing Tools
• Digg
• StumbleUpon
• Technorati
• RSS Feeds
• Blogs
• And many more
Kinds of Social Media
Kinds of Social Media
• Blogs
• Personal Web Pages
• Wikis
• Article Sites
• Microblogs
• Wikipedia
• Ezine Articles
Kinds of Social Media
• MySpace
• Classmates.com
Kinds of Social Media
• YouTube
• Flickr
• Zoomr
Kinds of Social Media
http://www.youtube.com/watch?v=ivjybzdXVmI
Kinds of Social Media
• Digg
• Deli.cio.us
• Technorati
• StumbleUpon
Find Out Where Your Customers are Hiding
• Research
• Search
• Ask Them!
Find Your Competitors
Choosing the Right Social Marketing
Determine Your Goal
• Drive Traffic to Your Booth
• Promote an Event
• Build Brand Awareness
• Solicit Product Feedback
• Improve Customer Loyalty
• Collaborate with Customers
• Showcase Your Expertise
Choosing the Right Social Marketing
How to Get Started (and Keep Up)
LinkedIn – Networking for Business
• Free Standard Membership
• Create Business Profile
• Add Your Company
• Make Connections
• Promote Your Expertise
• Join and Contribute to the Community
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
How to Get Started (and Keep Up)
Social Marketing Do’s
• Be Authentic and Genuine
• Be Relevant and Important
• Be Consistent
• Use an Appropriate Profile Picture
• Think Before You Post
• Invite People Into Your Network
• Be an Active Participant
Social Marketing Do’s & Don’ts
Social Marketing Don’ts
• Post Anything You Don’t Want Everyone to See
• Be a Bore to Your Audience
• Be Repetitive
• Try to Sell
Social Marketing Do’s & Don’ts
• 19 Year Old Conference
• Held Two Times Per Year
• 600-800 Attendees
• 60-70 Demonstrators Launching their Products
• Tech-savvy Audience
• Influential Press, VCs, Pundits
• Highly Immersed in Social Media Tools
Case Study: DEMO Conference
Primary Tools
• YouTube
• Flickr
• Video Library
Case Study: DEMO Conference
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Final Notes
• Familiarize Yourself with the Tools
• Find Out Which One(s) Your Audience Uses
• Create a Long-Term Plan
• Assign a Social Marketing Champion
• Engrain Social Marketing into Your Culture
• Share Your Success with Us!
Final Notes
Check out Mashable.com for on-line Social Marketing How-To’s!
www.Mashable.com
Final Notes
Questions? Feedback? Contact Us!
Join us on LinkedIn: http://www.linkedin.com/groups?gid=1222687&trk=hb_side_g
E-mail Kris: [email protected]
E-mail Sara: [email protected]
E-mail Bill: [email protected]
Thank You!