Download pdf - Adaptive Personalized Persuasion

Adap%ve Mediated Persuasion Martha G. Russell

June 2, 2011

The Universe that is ME!




Seman%c Integra%on Technologies

•  Sensors •  Mobile devices

Quan%fied Self

Persuasive Technologies Use In%mate Personal Informa%on

content tagging -‐ geoloca%on interference maps -‐ personal iden%fica%on -‐ device synchroniza%on -‐ privacy protocols

$300B US ad-‐based Internet industry

Addicted to in%mate personal data

Preferences and Permissions

Argumenta%on, Appeal & Nego%a%on

Erosion of Privacy In%mate Personal Informa%on Preferences & Permissions Argumenta%on, Nego%a%on & Appeal

Personal Informa%on Exposed Preferences Revealed Nego%a%on Compromised No ForgeTng

Personal Informa%on Exposed

Preferences Revealed

Nego%a%on Compromised

No ForgeTng

Informa%on Security – Material World

Informa(on Collec(on: Surveillance, interroga%on Informa(on Processing: Aggrega%on, iden%fica%on, insecurity, Secondary Use, Exclusion Informa(on Dissemina(on: Breach of confiden%ality, disclosure, exposure Increased Accessibility: Blackmail, Appropria%on, Distor%on, Invasion, Intrusion, Decisional Interference

Data Privacy & Self-‐Regula%on

Consumer Bill of

Digital Rights Information Disclosure Con!dentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals

Disclosure

Confiden%ality of Informa%on

Security

Par%cipa%on in Adv Decisions

Respect & Nondiscrimina%on

Complaints & Appeals

A Revolu%on is Coming!

Privacy Friendly Alterna%ve

Personalized Intelligent Adapta%on

An Alterna%ve Cloud Business Model

•  Perform computa%on using customer equipment

•  Store private informa%on in data centers that can be decrypted only using the customers’ private keys

•  Service adver%sing using customer equipment •  Perform social compu%ng using customer equipment

Call to Ac%on

•  Develop protocols and measures of audience engagement that will protect the privacy of individual users at the same %me as they support the mone%za%on of persuasion technologies in new media and the effec%veness of posi%ve societal changes

Adap%ve Mediated Persuasion Technologies Personalized and Intelligent

Martha G Russell Senior Research Scholar, HSTAR Ins%tute

Innova%on Ecosystems Network Associate Director, Media X at Stanford University

With Apprecia%on to Carl Hewi`, Visi%ng Professor Stanford