ADAPTING TO
CHANGEANTHONY ARMENDARIZ
@MANTWAN
To improve is to change.To be perfect is to change OFTEN.
WINSTON CHURCHILL
HELLO MY NAME IS
ANTHONYA.K.A @MANTWAN
EXPERIENCE DIRECTOR(I help internal teams and client partners think outside of the box to
create innovative and delightful user experiences.)
1996
ARTIST MULTIMEDIA DESIGNERFRONT-END DEVELOPER
WEB DESIGNER
INTERACTIVE ADVERTISING
VISUAL DESIGN LEAD
CREATIVE DIRECTOR
VP OF UX &
DESIGN
PRODUCT DESIGNER
3 TIMES
FREELANCE DESIGNER
2 TIMES
AGENCY OWNER
2014
EXPERIENCE DIRECTOR
OVER 18 YEARS, IVE BEEN 14 TYPES OF DESIGNER
THATS ONE EVERY 1.2 YEARS
6040
SELF EMPLOYMENT VS. EMPLOYMENT
7525
DESIGNER VS. MANAGER
REINVENTED MYSELF CONSTANTLY
TO CHANGE OUR PERSONAL LIVES WE STARTED AN AGENCY TOGETHER
I HIRED MYSELF OUT OF A JOB (And Im learning to adapt to that change.)
There was a time when Apple couldnt be takenseriously and then there was a time when they
UNKNOWN
made the rest of the world demand only the highestquality design products and experiences. This is
when we finally had a seat at the table.
DAMN, IT FEELS GOOD TO
BE A GANGSTA
EVERYONE WANTS WHAT WE CREATE.(AND THEIR ADDICTED)
THERES A TALENT WAR GOING ON.
MOMS BASEMENT
THE TOOLS WE CREATED CREATED MORE OF US.
As a designer, youre constantly trying toimprove. In this industry, if you are standing
JOE WILLIAMS @STUDIOROHAN
still, youre falling behind.
A STORY OF CHANGE
OUR ROOTS
THE MACINTOSH1984
Anyone with a computer regardless if they hadany experience or not could produce design.
MY DAD - ISRAEL ARMENDARIZ
I felt the quality was inferior and that it lacked theartistic touch. In my case I decided I would find
find a new career rather than compete with rapid work.
ANTIQUE SITES1995-2000
FLASH1999
WEB 1.0 (K10K.NET)1999
http://K10K.NET
TAKING YOUR TALENT TO THE WEB by JEFFREY ZELDMAN2001
FLASHWEB BASED PRODUCTS2001
A MATURE WEB2005-NOW
WEB 2.02006
WE CREATED AN INDUSTRY FULL OF DESIGN SPECIALTIES THAT DIDNT
EXIST BEFORE.
AT THE SAME TIMETHIS IS WHAT MOBILE LOOKED LIKE
AND DESIGNING FOR IT WAS HORRIBLE.
AND THEN CAME THE IPHONE.
LIKE GOOGLE GLASSES, IT WAS A BIT SILLY AT FIRST BUT IT CHANGED
OUR PERCEPTION.
BUT NOW MOBILE WEB MATTERED
APP LEAFLETS
THEY WERE DESIGNED BY DEVELOPERS. SOUND FAMILIAR?
DIGITAL DESIGN AGENCIES ARE COMPLETELY DISRUPTED
THE PARADIGM SHIFT
WE GENERALLY SPECIALIZED AND THOUGHT THAT WE WOULD BE OKAY
THE PROBLEM
WEB DESIGNERS
MOBILE DESIGNERS&
At times of change, the LEARNERS are the ones who will inherit the world, while the
KNOWERS will be beautifully prepared for a world which no longer exists.
ERIC HOFFER
POUR ONE OUT FOR THE
HOMIES
GOODBYE
WEB MASTER
HASTA LA VISTA
PRINT DESIGNER
CIAO
FLASH DUDE
ADIOS
INFORMATION ARCHITECT
SAYONARA
WEB DESIGNER
PEACE OUT
MOBILE DESIGNER
HELLO
PRODUCT DESIGNER
INDUSTRIAL DESIGN
!BRANDING
"
SOCIAL MEDIA
ANALOG DESIGN
MARKETING & ADVERTISING
DIGITAL
PRODUCTS
DIGITAL
ECOSYSTEMS
IT DOESNT WORK.
THE WATERFALL PROCESS
Proposal Contract Kick-Off Meeting Project Brief Project Schedule Strategy Project Brief
DISCOVERY
User Personas FVA Requirements Wireframes Prototype
DEFINE
Moodboards Conceptual Design Visual Design Style Guide
DESIGN
Front-End Code Engineering Testing & QA Release Support
DEVELOP
WATER FALL PROCESS EXAMPLE
DURATION 6 Mos. with a Creative Director, Information Architect/Interaction Designer, Visual Designer, Developer
SURE, AGILE IS A BUZZ WORD. BUT IT WORKS.
AGILE/LEAN PROCSS
MVP or Subset of Features (every 2 Weeks)
AVERAGE DURATION: 6 Mos. !
TEAM: Product Owner/Client Product Designer Developer
Requirements
Design
Develop & Release
User Test
THE AGILE PROCESS EXAMPLE
PRODUCT DESIGN SKILLZ
VISUAL DESIGN HEAVY
10%
20%
70%
INTERACTION HEAVY
10%
70%
20%PM HEAVY
75%
20%5%
AN EVEN SPLIT
33%
33%
33%
Hire a Product Designer who knows iOS,Android, Windows, and great at UX but is also
HE WHO WILL NOT BE NAMED
a talented illustrator.
WILSON MINER WHEN WE BUILD
If the environment is always changing,then we need to be always learning.
future predictionsLETS TAKE A GLIMPSE INTOTHE FUTURE
THEYRE EVERYWHERE.(OBVIOUSLY)
MOVIE IRON MAN
MOVIE HER
If the project you worked on hit the marketand no body wanted it, nobody used it,
DAVID COLE
would you blame yourself? If the answer is nothen I think you do not have enough authority.If youre blaming others for the outcomes in
your work, its time to demand more.
THE HALF-PIPE EFFECT
PAST MOBILEWEBPRODUCT
DESIGN FUTURE
THEN NOW
EMBRACING
CHANGE
LEARN TO SELF MANAGE AND SUPPORT YOUR TEAM
1
REACQUAINT YOURSELF WITH SOUND, ANIMATION & MOTION GRAPHICS.
(AND 3D IF YOURE BRAVE ENOUGH)
2
3
ITS ALWAYS ABOUT WHAT THE USER WANTS AND NEEDS. NOT YOU.
4
DEVELOP T-SHAPED SKILLS
BREADTH OF KNOWLEDGE
DEP
TH O
F EX
PER
TISE
5
GOOD OR BAD, A UX IS A RESULT OF WHAT YOU AND YOUR TEAM CREATES.
ITS NOT A ROLE.
EMBRACE AGILE
6
5
LEARN MOBILE ALREADY
7
KNOWING IOS ISNT EVEN HALF OF THE BATTLE
8
ITS NOT JUST ABOUT HOW IT LOOKS AND FEELS. DESIGN IS HOW IT WORKS.
9
STEVE JOBS
THE PROBLEM ISNT SOLVED UNTIL IT CAN BE DEMONSTRATED.
10
PHOTOSHOP IS NOT THE CANVAS. THE TECHNOLOGY IS.
11
MATTHEW ARMENDARIZ
SHOULD DESIGNERS CODE?
UNDERSTANDING TECHNOLOGY (OUR CANVAS) WILL HELP US
CREATE BETTER WORKS OF ART
LEARN TO SELL YOUR WORK AND ESTIMATE ON THE SPOT.
12
LEAD, FOLLOW, AND GET OUT OF THE WAY
13
OR MAYBE YOU ALREADY KNOW THIS AND I AM THE ONE WHO NEEDS TO CHANGE.
14
RICHARD TIRENDI
If youre the smartest person in the room,you might be in the wrong room.
THANK YOU & LETS KEEP IN TOUCH
WWW.FUNSIZE.CO!
"
#
@MANTWAN @FUNSIZE