Bringing people and ideas together
About us• Communications company serving
the advertising / marketing community
• More than 5 years old– plus decades of experience
• Event Specialists
• Custom Media Experts
Adcam Events
• Award Shows
• Conferences
• Press Events / Product Launches
• Major Black Tie Dinners
Adcam Custom Media
• Custom Magazines
• Supplements in Report on Business, Financial Post Business Magazines
• Online Components
Clients: past & present
ComplementaryCustom Media Strategy
• Organize the world's information and make it universally accessible and useful
• Make money through relevant, targeted advertising - without being evil
Google Goals
Adcam can help Google:
• Create a deeper connection with Canada’s advertising and marketing community
• Convert that connection into actionable, revenue-generating execution
Events
• Brings the brand alive
• Touch and feel the product
• Enhances brand credibility
• Opportunity to distribute mkt materials
• Gives a human face to the corporation
North America’s Only Brief-Based Advertising Awards Competition
North America’s Only Brief-Based Advertising Awards Competition
Conference Sponsor Brand Sponsor
• Face-to-face contact with Canada’s decision-makers
• Canada’s top creative minds work on advertising for the brand
• Further your reputation as the online advertising experts
• Your prime market is selling Google products to each other
• Speak on topics relevant to both Google and the ad community
• Get creative material to use in present or future campaigns
NAA: Exhibit Ideas
• Project Google Earth onto a large screen with advertising-relevant information
• Interactive eye-tracking experiment projected onto large screen
• Showcase great advertising creativethat has generated bottom-line results
NAA: Conference Topics
• “How People Use the Web”
• “Integrating Google into Your Marketing”
• “Maximizing Web ROI for a Multi-National Brand Campaign”
• “Great Creative Leads to Bottom-Line Results - Even Online”
Lunch & Learns
• Monthly lunch seminars / roundtables
• Attended by senior level managers and C-suite
• Topics defined each quarter
Lunch & Learns
• So much change in the past 5 years - and continual future change - means industry has some catching up to do
• Senior decision-makers really wantto learn more, but don’t want to be perceived as lagging
Lunch & Learns
• People will have a genuine affinity for Google - helping them stay current and focused on business results
• A great opportunity to get close to the people who make decisions on major marketing investments
Advisory Board
• Quarterly sessions
• Attended by advertising agency presidents and creative directors, top marketers
• Get into their heads, evaluate ideas, develop personal relationships
Custom Publishing
• Follow up the Lunch & Learns with professional quality take-aways and a monthly newsletter
• Keep people up to date with latest web marketing knowledge and, of course, promoting Google products
Why Custom Media
• Tone is journalistic / objective
• In-depth coverage on a topic or product
• Overwhelmed with messages - but starved for clear, relevant information
• Bottom-line: credibility
Bottom Line
• Gives you time to talk with the customer
• Let’s you talk like an expert
• Encourages a long-term relationship
Why Adcam?
• Bring people and ideas together
• Strong relationships with industry:agency presidents, creative directors, media buyers, marketers
• Focus: it’s what we do - every day
SUMMARYUse Adcam’s advertising and marketing industry-focused products to create strong connections – which can be turned into revenue generating action
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