Ad Awareness: Campaigns targeting HW+ChRadio increases ad awareness by 82% for campaigns targeting housewives and children
Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads
Base: 99 campaigns targeting HW+Ch; average radio spend £343kSource: radioGAUGE from the RAB
100
182
Exposed to radio ads Not exposed to radio ads
82% uplif
t