Active Transportation Campaign
Making it Happen!
Ontario EcoSchools SuperConference
February 22, 2018
Welcome!
saferoutestoschool.ca
Armi De Francia
School Travel Planner
Kate Berry
Senior Program Manager
Increase physical activity opportunities for Ontario students by
supporting and expanding active school travel programs. Goal:
- Active School Travel (AST)- Active Transportation (AT)- Active and Sustainable School Travel (ASST)
Walking, Wheeling, Rolling
Foot Bicycle Scooter Rollerblades Skateboard
- Presentation (20mins)- Q&A (5mins)- Worksheet Activity (25mins)
Agenda for today
Takeaway: A draft Campaign Plan for your school
Goal: Provide inspiration and ideas for an Active Transportation Campaign
Planning your Campaign
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‘Designing a campaign: 6 Steps to an Effective School-wide Campaign’
•A goal, purpose or big idea• Identify practices your EcoTeam would like to address• Connect with important environmental issues
• Environmental learning
• Environmental action
•Communicating a message
•Whole-school engagement
Key Ingredients of a Campaign
Car culture
Climate changeTraffic congestion
Idling vehicles
Practices to address Environmental Issues
What’s the big idea?
Air Pollution
Sustainable travel modes
Social cohesion/ Civic engagement
Sedentary behaviour
Energy conservationSafety and wellbeing
Environmental LEARNING & ACTION
Classroom Activities
Field Trips
Investigation and surveys
Events to encourage
walking and wheeling
Awareness campaigns
Learning Activities
Ontario EcoSchools
Metrolinx -Smart Commute
Green Communities Canada
Saferoutestoschool.caEnvironment
Canada
Organize a whole-school event to encourage walking to school, at school or around the neighbourhood
Taking Action
Spring into Spring
April(National Wildlife Week,
Earth Day)
Walk & wheel events calendar
Walk to School
Month (IWALK)
October
Winter Walk Day1st Wednesday of
February
Bike to School WeekLast week of
May
Iwalk-iwheel Club
Register your class/school at: http://www.saferoutestoschool.ca/iwalk-iwheel-club
Ways to promote regular AT
• Walking Wednesdays
• Freedom Fridays
• Walk-a-block-or-two
• Walking Buddies
Routes to School Mapping
• Promote walking and cycling routes
• Engage students and families in producing and promoting the map
• Include information about environmental issues
Ideas for Assemblies
• Staff doing something funny
• School Spirit/Hype-up
• Call to action
• Role models/story-telling
• Awards and recognition
• Media coverage
Monitor and evaluate
• How many people walked/cycled?• School travel survey
• Bike count
• Traffic count
• Trip-tracking poster
• Have awareness levels changed?• Feedback from students and families
Who can support your campaign?• School board
• Public Health Nurse
• Police services
• Parent volunteers
• Councillor(s)/Trustees
• Cycling advocacy group
• Residents Associations
• Business Improvement Areas
• Local/neighbouring businesses
• Social workers/Community Development Officers
• Student Transportation Consortia
• Municipal staff
• Developers doing construction in the area
Resources
saferoutestoschool.caTools, resources and information:
• Data collection tools• Event registration and recognition• Posters and stickers• Sample newsletter content
Certificates of Participation
How-to Guides
Fact sheets