Pink Elephant – Knowledge Translated Into Results
Achieving Business & IT Alignment with Best practices
…BRM
Paul Wilkinson Director
GamingWorks Bv
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
A TOP scoring ABC card from World-Wide-Workshops > 3000 organizations
…Marriage guidance counsellor?
Executive perceptions of IT dropping > 30% GAP between perceptions…
BRM: Connector, Orchestrator, Navigator..
[en- shoo r, -sure] 1. To secure or guarantee 2. To make sure or certain
Business Relationship Management Stimulates, Surfaces and Shapes
Business demand for a provider’s Products and Services
and ENSURES that the potential Business Value
from those Products and Services is Captured, Optimized and Recognized
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
Value Chain Capabilities
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
Value LEAKAGE: Does this mean BRM isn’t working?
“..ENSURES..”
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
Value LEAKAGE: Does this mean BRM isn’t working?
“..ENSURES..”
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
q Current approaches are NOT WORKING! q We can no longer afford to FAIL!
q Need to translate THEORY and CERTIFICATES into PRACTICE and CAPABILITIES
q Can BRM SAVE THE DAY!
q Business & IT Alignment is STILL an Issue!
Alignment: A position of agreement or alliance (Oxford dictionary) An arrangement of groups or forces in relation to one another (Merriam-Webster) Change something so that it has a correct relationship to something else
MUST
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
q We can no longer afford to FAIL! q Current approaches are NOT WORKING!
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
• Able to leap tall buildings in a single bound
• Faster than a speeding bullet
• Stop runaway trains
• Able to see trough walls
BRM: Connector, Orchestrator, Navigator.. Superhero!
• Able to leap tall buildings in a single bound (Order taker to Strategic Partner)
• Faster than a speeding bullet (Time-to-Market, Portfolio)
• Stop runaway trains (Business Transformation Manager, Provider domain)
• Able to see trough walls (Communication skills, Business IQ)
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
Successful BRMs …… establish a sense of TRUST, team involvement and ownership with Provider personnel, communicate urgency when needed to their Provider partners. If the BRM is positioned in a tactical role, they must have strong expertise in Service Management discipline, its processes and standards. If they are positioned more strategically, they must still have a good understanding of Service Management.
The BRM initiates efforts to drive continuous improvement…..
Conveys sense of purpose and mission that motivates others.
This does NOT Mean throwing it over the WALL and hoping or blaming IT!
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
YOU may have been on the BRMP Course….. But your Business Partner & Provider HAVEN’T!
q What are the TOP ABC worst practices in Business & IT alignment (3000 orgs)
q What did delegates discover and take away?
q Need to translate THEORY and CERTIFICATES into PRACTICE and CAPABILITIES
q I am curious to know how CBRM will help address these issues?
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
Businessdoesnotsharestrategy,doesnotgovernIT,
doesnotLISTENtoIT
andblamesIT
ITistechnologyfocusedandhasnoinsightIntostrategy,
blamesbusinessandisfrustratedbusinessdoesnotLISTEN
toIT
ü The principles of effective and persuasive communication. (Both business & IT learn to communicate in terms of Value creation)
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
The disparity between IT leaders’ aspirations to be more strategic and their actual performance is rooted in communication….
“Why didn’t you tell us”!................ “Why didn’t you ASK!!”
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
ü TheuseofPor>olioManagementdisciplinesandtechniquestomaximizerealizedbusinessvalue.
ITdoesnotfullyunderstandwhichbusinessdemandsareimportantin
termsofbenefitsrealizaGon,
CostreducGonorriskopGmizaGon..
ITdecidespriorityofchanges
BusinessmanagersInsistallTHEIRInvestmentsinIThavepriority
overITinvestments
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
ITisunabletomakethe
businesscaseforITinvestmentsformiGgaGngrisksandforadopGngemerging
technologies.
Thebusinessdoesnot
understandITnorwhatquesGons
itshouldaskofIT..
ITisnotseenasatrustedadvisor.
ü What it means to perform as a strategic partner contributing to business strategy formulation & shaping business demand for the provider’s services.
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
…..Thursday reported a sharp jump in quarterly sales and profit driven in part by digital initiatives….mobile apps, a technology driven solution?
The moral of the story is that IT matters. If done correctly, IT should not be an afterthought. IT drives the entire enterprise. Forgetting that leads to dashed dreams and lost billions.
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
ITdoesnotunderstand
thebusinessanddoesnotengagetounderstandhowServices
&SLA’Srelateto
businessvalue&businessrisk
ThebusinessdoesnothelpITunderstandthebusinessvalueorrisks,thebusiness
insistsonmorechangesandfasterchangesandhasliOle
involvementIntheexecuGon
processes.
ü Business Transition Management and the conditions for successful change programs to minimize value leakage.
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
U = Urgency for the change V = Vision of what is possible FS = First, concrete steps towards the Vision R = RESISTANCE
BRM: Transition Management
Key Roles
Stakeholders
Initiating Change Leader
Sustaining Change Leader
Change Agents
Advocates
Change Agents • Those who GUIDE the planning and
implementation of the change
Advocates • Those who are not initiating or
sustaining change leaders or change agents, but are needed to use their PERSONAL INFLUENCE for the change!
70% DON’T GET
VALUE FROM
IMPROVEMENT INITIATIVES
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
ü The BRM role in Service Management and alignment of services and service levels with business needs.
ITreportsareinternallyfocusedandthebusinessdoesnotknowwhatitshouldbe
askingfromITintermsofreports.
ITisnotawareoftheimpactofoutageson
valuerealizaGonorbusinessriskandisunabletomakethecaseforinvesGnginITSM.
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
QN: 15.000 IT professionals ‘Doing ITIL’ , “What is the definition of a Service”? How many KNOW this?
…Worse still, how many KNOW in the context of THEIR Organization!?
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
ü New RACI model for BRM – balance to include Service delivery responsibilities (e.g BRM Voice of Customer in CSI)
ü Business IQ: send everybody into business for 1 day, BRM facilitates, captured in SPM, SCM recognize where value occurs and LEAKS
ü Business representation in: - Strategy to portfolio (Investment mechanism to balance VOCR, SPM, COBIT GC) - Requirement to deploy (CAB and Project) - Detect to Correct (Priority & impact)
ü Improved Service reporting ‘metrics that matter’ - Value
Business & IT AGREED Action plan
Achieving Business & IT-Alignment using Best Practices © Pink Elephant, 2016. All Rights Reserved.
RELEVANCE!
<Insert presentation title> © Pink Elephant, 2016. All Rights Reserved.
[email protected] www.gamingworks.nl Twitter: @gamingpaul
Questions?