Download pdf - Accelerating the Sales and Marketing Cycle with Analytics - Alteryx at Dreamforce

1 © 2013 Alteryx, Inc.

Accelerating the Sales and Marketing Cycle with Analytics

Bob Laurent Director of Industry Marketing, Alteryx


Salesforce allows you to answer questions related to the sales process


But, answering most business questions requires other data sources


And, integrating these data sources can be complex for IT staff:

Requires Detailed Scope of Work

Balances Multiple Concurrent Projects

Not Familiar with Business Problem


Alteryx takes a Different Approach

Faster data blending with access to all

available data

Easier to use analytics with

no coding required

Simpler to share and iterate analytics for

decision makers

Alteryx Empowers the Business Analyst to Answer the Important Questions Faster & Easier


Step 1: Fast Blending of Any Data

Blend

Blend ALL Collected Customer Data

With Packaged Market and Geospatial Data

Enrich

To Create an Ideal Customer Dataset for Analytics


Step 2: Easy to Build Analytics

Analyze

Drag & Drop Dozens of Analytics Tools into a Graphical Workflow • Predictive/R • Statistical • Behavioral • Spatial

Analyze


Step 3: Simple Sharing of Insight

Publish and Share Analytic Applications

Output for Visualization

Create Reports and Output Data


Optimized for How Business Gets Done

The Producer: Modern Data Analyst • Business or data analyst • Understands industry and LOB • Analytic thinker • Builds Workflows & Analytic Apps

The Consumer: Business Decision Maker • Asks the questions and makes decisions that drive change • Consumes reports, visualizations, etc. • Runs Analytic Apps to get needed output • Shares Analytic Apps as appropriate


• Find New Revenue Opportunities

• Optimize Marketing Campaigns

• Improve Planning & Forecasting

• Set Sales Team Territories

• Make Sales Calls More Efficient

• And Much More

More Insight = Better Decisions


Next Steps

Dreamforce Table Talk: Are You Leveraging Omni-Channel Customer Analytics? Tomorrow from 11:30am to 1:30pm Yerba Buena Gardens: Table 17

Alteryx Booth: See Analytic Apps, plus talk about your specific challenges Monday through Thursday Cloud Expo: Booth #N1418
