Emer
ging
Issu
es a
nd H
ot T
opic
s in
An
imal
Agr
icul
ture
/ Foo
d In
dust
ryTi
na C
onkl
in, O
utre
ach
Spec
ialis
t M
SU P
rodu
ct C
ente
r and
MSU
Ext
ensi
onco
nkli7
4@m
su.e
du
Jean
nine
Sch
wei
hofe
r, M
eat Q
ualit
y Ex
tens
ion
Educ
ator
MSU
Ext
ensi
ongr
obbe
lj@m
su.e
du
Byr
on C
ente
r Mea
ts P
rodu
cer A
ppre
ciat
ion
Day
Mar
ch 1
7, 2
018
Con
sum
ers
Con
tinue
to D
esire
In
form
atio
n on
How
Foo
d is
Rai
sed
•Te
ll yo
ur s
tory
!
Abse
nce
Cla
ims
and
Neg
ativ
e C
laim
s
•C
reat
ed c
onsu
mer
con
fusi
on a
nd h
ighe
r pric
es•
Farm
ers
beco
me
bold
, pro
activ
e st
oryt
elle
rs•
Incl
usiv
e of
inno
vatio
n•
Posi
tive
bene
fits
of fo
od (e
x. p
rote
in) i
nste
ad o
f wha
t’s
not i
n fo
od•
Rea
lly u
nder
stan
d co
nsum
ers
•W
ants
and
ada
pt to
thei
r nee
ds
http
://w
ww.
feed
stuf
fs.c
om/n
ews/
elan
co-p
resi
dent
-offe
rs-a
g-en
thus
iast
s-re
cipe
-re
inve
ntio
n?N
L=FP
-005
&Iss
ue=F
P-00
5_20
1802
18_F
P-00
5_56
3&sf
vc4e
new
s=42
&cl=
artic
le_1
_b&u
tm_r
id=C
PG02
0000
0063
6368
&utm
_cam
paig
n=25
006
&utm
_med
ium
=em
ail&
elq2
=842
c39b
c8c3
f49c
cb86
22ee
6b67
77a7
9
Nat
ural
Sup
plem
ents
: H
uman
and
Ani
mal
Die
ts•
Prob
iotic
s, p
lant
ext
ract
s, e
ssen
tial o
ils•
62%
of M
illenn
ials
wan
t suc
h pr
otei
n pr
oduc
ts•
Prob
iotic
s m
ost r
ecog
nize
d so
urce
for a
nim
als
(43%
)•
Adju
st o
r sup
plem
ent h
uman
die
t for
impr
oved
gu
t hea
lth (8
0%)
http
://w
ww.
feed
stuf
fs.c
om/n
ews/
cons
umer
s-w
ant-p
rote
in-ra
ised
-sam
e-na
tura
l-sup
plem
ents
-hu
man
s-us
e?N
L=FP
-019
&Iss
ue=F
P-01
9_20
1802
19_F
P-01
9_84
7&sf
vc4e
new
s=42
&cl=
artic
le_1
&utm
_rid
=CPG
0200
0000
6363
68&u
tm_c
ampa
ign=
2502
0&ut
m_m
ediu
m=e
mai
l&el
q2=8
418c
8113
9e84
56e9
2d74
ae98
9512
1e4
Bey
ond
Mea
t
http
://be
yond
mea
t.com
/
Cle
an M
eat
•C
ultu
red
mea
t•
In v
itro
mea
t
http
://cl
eanm
eat.o
rg/
Bee
f Qua
lity
Assu
ranc
e
•Pa
cker
s st
artin
g to
requ
ire B
QA
certi
ficat
ion
from
pr
oduc
ers
Antib
iotic
With
draw
al
•U
SDA
Dire
ctiv
e 10
800.
1, R
esid
ue, S
ampl
ing,
Te
stin
g an
d O
ther
Ver
ifica
tion
Activ
ities
Und
er
the
Nat
iona
l Res
idue
Sam
plin
g Pr
ogra
m F
or
Mea
t and
Pou
ltry
Prod
ucts
•R
epea
t Res
idue
Vio
lato
rs L
ist
Antib
iotic
Sal
es D
eclin
ing
•D
eclin
e in
food
ani
mal
ant
ibio
tics
•10
% fr
om 2
015
to 2
016
•20
16 d
ata
•43
% fo
r cat
tle, 3
7% s
win
e, 9
% tu
rkey
s, 6
% c
hick
ens,
4%
unk
now
n •
Med
ical
ly im
porta
nt a
ntib
iotic
s w
ere
60%
(14%
dec
reas
e)•
Tetra
cycl
ines
70%
, Pen
icilli
ns10
%, M
acro
lides
7%
•Ve
terin
ary
Feed
Dire
ctiv
e im
plem
enta
tion
not
capt
ured
in th
is d
ata
set
http
s://w
ww
.fda.
gov/
dow
nloa
ds/F
orIn
dust
ry/U
serF
ees/
Anim
alD
rugU
serF
eeAc
tAD
UFA
/UC
M58
8085
Glo
bal A
nim
al P
artn
ersh
ip -
Bee
f
http
s://g
loba
lani
mal
partn
ersh
ip.o
rg/
Glo
bal A
nim
al P
artn
ersh
ip -
Swin
e
http
s://g
loba
lani
mal
partn
ersh
ip.o
rg/
http
://w
ww.
mea
tingp
lace
.com
/
Rev
iew
of R
egul
ator
y R
equi
rem
ents http
s://w
ww
.his
tory
.co
m/n
ews/
7-th
ings
-yo
u-m
ay-n
ot-k
now
-ab
out-t
he-ju
ngle
Type
s of
Insp
ectio
n
•Fe
dera
l Ins
pect
ion
•U
SDA-
FSIS
•C
usto
m-E
xem
pt
•Pe
riodi
c U
SDA
•R
etai
l-Exe
mpt
•
Perio
dic
MD
ARD
insp
ectio
ns
USD
A
•In
spec
tion
stam
p•
Esta
blis
hmen
t •
Insp
ectio
n se
para
te
fro
m
grad
ing
of b
eef
USD
A
•Fo
od S
afet
y an
d In
spec
tion
Serv
ice
(FSI
S)•
Insp
ectio
n pr
ovid
ed b
y U
S go
vern
men
t and
pai
d fo
r by
taxp
ayer
s•
Plan
ts p
ay in
spec
tion
for o
verti
me
•In
spec
tion
is w
ithdr
awn
if fa
cilit
ies
do n
ot m
eet
sani
tary
sta
ndar
ds a
nd e
nsur
e sa
nita
ry
prep
arat
ion,
han
dlin
g an
d st
orin
g of
mea
t
Cus
tom
Exe
mpt
•An
tem
orte
man
d po
stm
orte
m s
laug
hter
in
spec
tion
are
not n
eces
sary
•M
eat i
s us
ed b
y ow
ner
•Pa
ckag
es m
arke
d “n
ot fo
r sal
e”•
If se
lling
mea
t and
util
izin
g cu
stom
exe
mpt
, the
cu
stom
er m
ust O
WN
the
LIVE
AN
IMAL
prio
r to
slau
ghte
r•
USD
A ju
risdi
ctio
n
mor
tem
sla
ught
er
essa
ry
Mic
higa
n Fo
od L
aw
•“A
n AC
T to
cod
ify th
e lic
ensu
re a
nd re
gula
tions
of
cer
tain
per
sons
eng
aged
in…
stor
ing,
se
lling,
…or
offe
ring
for s
ale
food
or d
rink
for
hum
an c
onsu
mpt
ion…
”•
Amen
ded
Oct
ober
201
2 to
acc
ept m
odifi
ed 2
009
Food
Cod
e
http
://w
ww.
mic
higa
n.go
v/do
cum
ents
/mda
rd/M
I_M
odifi
ed_2
009_
Food
_Cod
e_39
6675
_7.p
df
MD
A Fo
od E
stab
lishm
ent L
icen
se
•Se
ll U
SDA
insp
ecte
d m
eat s
tore
d in
you
r fac
ility
•M
ost o
ften
froze
n•
Indi
vidu
al p
iece
s, b
undl
es, q
uarte
rs, o
r hal
ves
•$1
86fe
e an
nual
ly•
Ret
ail f
ood
esta
blis
hmen
t•
Lim
ited
who
lesa
le fo
od p
roce
ssor
•Fo
od w
areh
ouse
•If
subm
it af
ter J
anua
ry 1
5th, g
ood
thro
ugh
April
of
follo
win
g ye
ar
MD
A Fo
od E
stab
lishm
ent L
icen
se
•W
hich
lice
nse
to o
btai
n?•
Con
tact
loca
l ins
pect
or; 1
-800
-292
-393
9•
Site
insp
ectio
n•
Nee
ds to
be
sepa
rate
from
livi
ng q
uarte
rs•
Ove
rall
area
and
ask
que
stio
ns to
“per
son
in c
harg
e”•
Che
ck te
mpe
ratu
res
•O
bser
ve fo
r cro
ss c
onta
min
atio
n•
Not
sto
red
in a
rea
whe
re o
ther
haz
ardo
us m
ater
ials
ar
e st
ored
, ex.
pet
role
um b
ased
pro
duct
s
Farm
er’s
Mar
kets
in M
ichi
gan
•M
ust b
e U
SDA
Insp
ecte
d an
d In
spec
tion
Stam
p an
d pr
oper
labe
ling
pres
ent o
n pa
ckag
ing
•M
eat f
rom
ow
n fa
rmer
’s a
nim
als
•Fr
ozen
or r
efrig
erat
ed a
nd th
ose
cond
ition
s m
ust b
e m
aint
aine
d w
hile
at t
he m
arke
t•
MD
A Fo
od E
stab
lishm
ent L
icen
se re
quire
d•
Can
be
sam
e lic
ense
as
Food
War
ehou
se a
s lo
ng a
s m
eat s
old
at fa
rmer
’s m
arke
t is
from
you
r ow
n an
imal
•If
it is
not
mea
t fro
m y
our o
wn
anim
al, y
ou n
eed
to h
ave
stor
age
licen
se (w
areh
ouse
) AN
D a
lice
nse
for e
ach
farm
er’s
mar
ket
•ht
tp://
ww
w.m
ichi
gan.
gov/
mda
/0,1
607,
7-12
5-15
68_2
387_
4667
1_46
672-
1693
36--
,00.
htm
l
Car
cass
Pric
ing
from
the
Farm
•Li
ve M
arke
t Pric
e
•D
ress
ing
Perc
enta
ge
•D
esire
d In
com
e C
alcu
latio
n •
Live
sal
e pr
ice
•Pr
oces
sing
cos
t•
Car
cass
sal
e pr
ice
•C
ompa
red
to C
urre
nt R
etai
l Pric
e
Live
Mar
ket P
rice/
Sal
e B
arns
•Lo
cal o
ppor
tuni
ties
•Sa
le b
arn
listin
gs•
Nat
iona
l pric
e re
ports
•
Gra
ss fi
nish
ed c
attle
•ht
tps:
//ww
w.am
s.us
da.g
ov/m
nrep
orts
/lsm
ngfb
eef.p
df•
Gra
in fe
d ca
ttle
•ht
tp://
ww
w.am
s.us
da.g
ov/m
nrep
orts
/lsw
wcb
s.pd
f•
http
://ca
ttlem
arke
tana
lysi
s.or
g/•
Dai
ly h
og a
nd p
ork
sum
mar
y•
http
s://w
ww.
ams.
usda
.gov
/mnr
epor
ts/ls
ddhp
s.pd
f
M-P
-10
02/0
8/18
50150
250
350
450
550
650
750
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
Cent
s Per
Pou
nd
RETA
IL M
EAT
AND
POUL
TRY
PRIC
ENo
min
al, A
nnua
l
Beef
Pork
Broi
lers
Turk
ey
Dat
a So
urce
: Bur
eau
of E
cono
mic
Ana
lysi
s &
USD
A-ER
S, C
ompi
led
by L
MIC
Live
stoc
k M
arke
ting
Info
rmat
ion
Cen
ter
http
s://w
ww.
ams.
usda
.gov
/mn
repo
rts/ls
mng
fbee
f.pdf
http
s://w
ww.
ams.
usda
.gov
/mn
repo
rts/ls
mng
fbee
f.pdf
Free
zer B
eef P
ricin
g W
orks
heet
http
s://w
ww.
canr
.msu
.edu
/mea
t_m
arke
ting_
proc
essi
ng/
Impo
rtan
t Pric
ing
Fact
ors
•Yo
ur C
ost o
f Pro
duct
ion
•Pr
oduc
t Pric
ing
(diff
icul
t to
chan
ge)
•C
usto
mer
Edu
catio
n -P
rom
otio
n•
Dev
elop
ing
Prod
uct M
arke
ting
Tool
s •
Broc
hure
s•
Cus
tom
er C
onta
ct In
form
atio
n R
esou
rces
•Ad
verti
sing
•Te
ll yo
ur s
tory
to c
usto
mer
s!
Que
stio
ns a
nd D
iscu
ssio
n
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