7/29/2019 A presentation on product management on new product launching strategies
1/18
PRODUCT MANAGEMENTPRESENTATION
NEW PRODUCT LAUNCHING
STRATEGIES
Krishnan unni T.U
S3 MBA
7/29/2019 A presentation on product management on new product launching strategies
2/18
NEW PRODUCT LAUNCH
IS. Crucial aspect
Affect success or failure
Team based efforts contributemore
Innovative approach
Eg:microsfoft windows 95
7/29/2019 A presentation on product management on new product launching strategies
3/18
DIFFUSION OF INNOVATION
Developed by Rogers
Adopters classified into 5
Innovators,early adopters,earlymajority,late majority and laggards
7/29/2019 A presentation on product management on new product launching strategies
4/18
Four Elements in Diffusion ofInnovations:
Diffusion is a process where:
1) an innovation
2) is communicated through certainchannels
3) over time
4) among members of a social system
7/29/2019 A presentation on product management on new product launching strategies
5/18
Innovators
Innovators:
active information-seekers about new ideas.
have a high degree of mass media exposure
their interpersonal networks extend over a
wide area.
can cope with higher levels of uncertainty
about an innovation than are other adopter
categories.
7/29/2019 A presentation on product management on new product launching strategies
6/18
Early adopters
Embraces new technology before mostother people do.
sooner than most of their peers
conceive and develop new methodologies
and technologies, and who often end up
running large IT corporations or founding
new ones. .
7/29/2019 A presentation on product management on new product launching strategies
7/18
EARLY MAJORITY
The first sizable segment of a population
to adopt an innovative technology
will adopt a new product after seeing used
successfully by either "innovators" and
"early adopters" that they know personally.
less affluent and less educated than
innovators and early adopters, but are
willing to take a chance with a new
product.
7/29/2019 A presentation on product management on new product launching strategies
8/18
Late majority
Adopt a new product only after seeing that
the majority of the population already has.
People in this segment are typically older,
less affluent and less educated than
segments that more readily adopt
innovating products.
7/29/2019 A presentation on product management on new product launching strategies
9/18
LAGGARDS
which is the last group to try or adopt a
new product.
It consists largely of seniors, and those
with low socioeconomic status.
Laggards use friends and neighbors
as information sources, dislike change,
and accept new things only when forced to
7/29/2019 A presentation on product management on new product launching strategies
10/18
Rate of easy adoption
Relative advantage
Compatibility
Complexity
Trialablity
Observability
7/29/2019 A presentation on product management on new product launching strategies
11/18
RATE OF ADOPTION
7/29/2019 A presentation on product management on new product launching strategies
12/18
Launch of types of products
INNOVATIVE
IMITATIVE
ME TOO
7/29/2019 A presentation on product management on new product launching strategies
13/18
NEW PRODUCT SUCCESS
Often failures because of lack in value
Information driven economy
Forget customer desires
7/29/2019 A presentation on product management on new product launching strategies
14/18
TO suceeeed
Distinguish
Competencies
Needs /wants
Timely
Innovative
Ensure customer satisfaction
7/29/2019 A presentation on product management on new product launching strategies
15/18
LAUNCHES IN 2012
Microsoft Unveiled Window 8 in India
Apple Launched Smaller Tablet i Pad Mini
Maruti Suzuki Launched Alto 800 in India
ITC launched Grand Chola a luxury five Starhotel in Chennai
Samsung unveiled New Tablet called Galaxy
Note 10.1 Tablet in US, Britain and SouthKorea
7/29/2019 A presentation on product management on new product launching strategies
16/18
Toshiba launched its new Thinking LEDrange RZ1 of TV sets
Nokia launched Window-based phoneLumia 610 at 12999 rupees
Hindustan Unilever launched PureitAdvanced
7/29/2019 A presentation on product management on new product launching strategies
17/18
7/29/2019 A presentation on product management on new product launching strategies
18/18
Recommended