A Peep Into UNICA
What is UNICA?• UNICA is IBM’s campaign management solution, you can quickly
and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.
• UNICA Campaign, allows you to target N number of individuals with just the right message.
IBM Campaign lets you• Build an effective, ongoing dialogue with your customer or prospect
through a complete history, such as offers presented, context and campaign details, and response or non-response.
• Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).
• Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels
Build an effective, ongoing dialogue with your customer or prospect
• Deepen customer relationships, loyalty and lifetime value.
• Achieve more targeted customer acquisition that takes account of prospects’ future profitability.
• Improve campaign understanding and accurately reflect customer measurement methods.
Response attribution and tracking• Accurately measure marketing activities across segments, products,
channels, brand and time.
• Improve accuracy of program performance metrics.
• Complement extensive reporting enhancements.
Manage the entirety of your campaign’s logic
• Design and manage the most complex, cross-channel campaigns with flowchart interface to maximize power and flexibility.
• Improve response rates and business results by increasing the precision of campaign targeting.
• Reduce campaign cycle time and overall time-to-market and increase campaign volume.
Enable use, re-use and tracking of campaign building blocks
• Enable simultaneous access to multiple data sources located in various locations throughout the company.
• Promote reuse and consistency with a central repository of offers.
• Create offers based on templates with standard and custom attributes.
• Dynamically generate offer attribute values for each campaign target.
• Capture all cell information in an accessible, spreadsheet-like environment to facilitate quality control processes.