51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
A Patient-Centric Ecosystem:lessons from the field
22 October 2012
Bright B. Simons
President, mPedigree
mPedigree Case Study:
Patient Empowerment Needs
Collective Transformation
PROBLEM STATEMENT
Approved Counterfeit
ALARMING SOPHISTICATION
SERIOUS HEALTH IMPLICATIONS!
PUBLIC HEALTH CRISIS- FAKE COARTEM WITHDRAWN FROM
LEGIT PHARMACIES IN KUMASI, GH
Mass Fatalities in Nigeria
ONCE UPON A TIME:ONLY ONE PERSPECTIVE REALLY MATTERED
... BRAND LIABILITYPHARMA
REVENUE NUMBERS
PHARMA
$75B
PROBLEM FROM A CONNECTED PERSPECTIVE
PUBLIC HEALTH CRISIS - GROWING DRUG RESISTANCE
A PATIENT – CENTRIC ECOSYSTEM
REGULATOR
PHARMACISTS
DRUG
MANUFACTURERS
TELECOM
CARRIER
1. Regulatory Standards
2. Leading regional manufacturers sign
ed on
3. 6 million packs upcoming
4. Multinationals buy-in
STILLREQUIRESA HOLISTICECOSYSTEM
1. Title [24 pt ~]
Text [16pt ~]
10-digit non-duplicable code5-digit SMS number – TOLL-FREE2.5-second response = saves 1 life.
www.mPedigree.Net
The Lalvani Model
Striking the balance New media and the **open conversation format** offers
huge potential for improving global health
But also carries huge risks for exacerbating growing health
problems in society
The net balance will depend on how we deploy new media
for maximum health benefit and, equally importantly, how we
limit or ‘regulate’ its potential for harm
Dumbing down
Wising up
Patient
self-educationImpact on disease burden and therapy
thru lifestyle changes
Compliance/adherence Telemedicine and
Group Empowerment
Open Format
Changing role of
the physician
Rapid accrual &
dissemination of latest evidence
Increasing awareness of
complementary therapies
Patient empowerment
& self-care
Patient misinformation
Increasing prominence of non-medical healthcare providers
Patient self-
education:
knowledge is
power
A dispenser of privileged information & instructions
An expert in applying objective knowledge (from populations) to individual patients & their circumstances.
Navigator, guide, co-pilot
Cultural differences
A dispenser of privileged information & instructions
Leaders have to weigh up an ever wider range of risks & diverse probabilities & engage more diverse stakeholders than ever before. Evidence-based analysis never mattered more. Yet demands on decision-making are articulated in ever simpler terms….
One way dialogue: dispensing treatment and advice
Two-way dialogue to help patients…..
……make the most informed and personally tailored choices for themselves
Informed
Medical
Decision
Making
Foundation
Personalised
Medicine
Patient educationImpact on disease
burden and therapy thru lifestyle
Compliance/adherence Telemedicine and
Group Empowerment
Open Format
The huge & growing burden
of chronic non-communicable
diseases…….
Obesity
Diabetes
Hypertension
Coronary heart disease
Stroke
Cancer
Alzheimer’s
Depression
Lifestyle
Genes
Diet
We can’t change our
genes but we can
change what we eat….
and what we do
The huge & growing burden of
chronic non-communicable
diseases…….
results from 3 things……
Diet Exercise Lifestyle
• Shared decision-making
• Self-care
• Behavioural change
But changing human
behaviour is a huge
challenge……perhaps the
biggest single challenge
to global health in the next
50 years
New Media
Time in front of screens
Time not doing other things
Decreased physical activity
Decreased real-life interpersonal
interaction
Impact on cognitive function
Increased speed of information processing
Need for lifestyle change
Effecting & supporting
lifestyle change
Decreased
attention span
51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
THANK YOU!