------------------------
------------------------
for B2B
partnership
An
andDisrupt iveinnovat ion
Mi lestone
Birth ofInnovat ion
C O M M U N I C A T I O N S
W E B
C O M P U T I N G
S O C I A L
------------------------
------------------------
2010
2006
Twitter launches
pa id-advert is ing programs inc lud ing
Promoted Tweets , Trends
and Accounts
Twitter goes l ive
------------------------
------------------------
2009
2005YouTube
goes Live February 14
Goog le re leases
"YouTube : Best
Pract ices for the B2B
Marketer "
YouTube
------------------------
------------------------
2011
2003LinkedIn goes l ive
LinkedIn tops l ist of most
importantsoc ia l
network for B2B marketers
------------------------
------------------------
2009
2006
IBM co l lectedover 37,000
ideas forpotent ia l areasfor innovat ion
frombra instormingsessions withi ts customers ,employees and
the ir fami lymembers
The term"crowdsourc ing"
f i rst co inedby Jeff Howe
in a June 2006 Wired
magazine art ic le
"The Rise of Crowdsourc ing"
Crowdsourc ing
------------------------
------------------------
2006
2004Facebook goes l ive
Salesforce .com l ive-streams
keynotes fromDreamforce
event on Fan page
------------------------
------------------------
The f i rst e lectron ica l ly
sent advert isement goes out over a network of government
and un ivers i ty computers
MIT deve lopsthe f i rst t rue emai l system
dubbed CTSS mai l
Emai l
1978
1961
------------------------
------------------------
ReadyTalk is founded as one of
the ear l iest companies dedicated
to web conferencing and webinars
The term "Webinar " - denot ing web based
seminars - is Trademarked
by Er ic R . Korb
Webinars
2001
1989
------------------------
------------------------
World 's f i rstconference to d iscuss
mobi leadvert is ing
he ld in London ;sponsored bythe Wire less
Market ingAssociat ion
Motoro la incon junct ion
wi th the Bel l System operated the f i rst
commercia l mobi le
te lephone serv ice
Mobi le phone
1999
1946
------------------------
------------------------
------------------------
------------------------
59% of B2B purchase
dec is ion-makers have used
a smartphoneto research
products and serv ices
when consider ing purchases
IBM creates "Simon" an
advanced phone that combines
features of a mobi le phone , pager , PDA and
fax machine
2011
1992
Smart phone
------------------------
------------------------
In i t ia l commercesi tes are
estab l ished andthe f i rst mass
market ingcampaigns are
documented- abuses of ear lyinternet channe ls
introduced"Spam"
into the internetvocabu lary .
The EU Privacy Direct ive passed
Ant i -spamregu lat ion
2011
1994
Dia lAmer ica , the f i rst
Telemarket ing f i rm is
estab l ished
Patented March 6th
by Alexander Graham Bel l
1975
1876
Telephone
------------------------
------------------------
Danny Sul l ivan Moderates the
f i rst ever SEO conference ,
Search Engine Strateg ies '99
Mult imedia Market ing Group
is the f i rst company to l ist "Search Engine Opt imizat ion" on i ts webpage
SEO
1999
1997
------------------------
------------------------
Goog le acqu i res
Urchin , a web ana lyt ics
company whosetechno logy is used to
create Goog le Ana lyt ics
Matthew Gray introduced
World Wide Web Wanderer
( la ter ca l led Wandex) , a bot
that counted act ive web
servers and URLs
Search
2005
1993
------------------------
------------------------
Goog le launches Adwords
Goog le re leases
Site Target ing , AdWords
feature g iv ingadvert isers
ab i l i ty to better
target ads
Adwords
2005
2000
------------------------
------------------------
Vira l Future ofRevenue v ideo
popu lar izesconcept of
RevenuePerformance Management
– a way to t rackmarket ing ’s
impacton revenue .
Commercia lana lyt ics beg ins
with the launchingof WebTrends ,
founded inPort land , Oregon .
Ana lyt ics
2010
1993
------------------------
------------------------
Salesforce .com launches the
AppExchange , a l l owing
deve lopers , customers and
partners to d istr ibute and
rev iew app l icat ions for Salesforce ’s
p latform
The WorldWide Web (WWW) was created
in 1989 by CERN physic ist
Tim Berners-Lee .
Websites
2006
1989
------------------------
------------------------
2010
1998Apple 's Newton
p latform isre leased mark ing
the f i rst tab letdev ice
Tablet/ iPad
Apple introducesB2B app store forvo lume hardware
purchases andcustom B2B apps
------------------------
------------------------
1999
1987
Salesforce .com enters the
scene as the f i rst major
p layer in the Software
-as-a-Serv ice (SaaS)
CRM space
ACT ! wasre leased by Conductor Software
and became one of thep ioneers in
the contact management
software
CRM systems
------------------------
------------------------
1981
1950Edmund Berke leycreated the f i rst persona l computer
dubbed "Simon"
Persona l computer
Short ly after i tsAugust launch
the IBM Persona lComputer
becomes thestandard p latformused in bus iness
------------------------
------------------------
2010
1999Eloqua
is founded
Market ingautomat ion
After 10 years , Market ing
Automat ion has become an
industry of i ts own with
110 tota l known vendors
------------------------
------------------------
Western Union began
the f i rst coast to coast
"Facsimi le Telegraphy"
serv ice
Alexander Bain patents
the f i rst fax dev ice capab le of reproduc ing
graphic s ings in laboratory exper iments
Fax machine
1935
1843
------------------------
------------------------
Integrat ion wi thdatabase
market ing- the ear l iest
recordeddef in i t i on of
DatabaseMarket ing
was in 1988 inthe book of
the same name
Aaron Montgomery
Ward produced the f i rst
mai l -order cata logue for h is
Montgomery Ward mai l
order bus iness
Direct mai l
1988
1872
------------------------
------------------------
The Times (London)
acqu i red a pr int ing press
capab le of making 1 ,100 impressions per minute opening the
door to mass d istr ibut ion
Pr int ingpress
1814
1440Johannes
Guetenberg deve lops the f i rst complete pr int ing system
The f i rst "Wor ld 's Fa ir "
was he ld in London
or ig ina l ly t i t l ed "Great
Exhib i t i on of the Works
of Industry of Al l Nat ions"
Medieva l Merchant Capi ta l ist
TradeFairs : between
9th and 12th Centur ies
Tradeshows
1851
800-1100AD
------------------------
------------------------
------------------------
------------------------
Format ion of the Advert is ing Manufacturers
Associat iontoday known as the Promot iona l
Products Associat ion
Comemorat ive George
Washington e lect ion buttons
documentedas ear l iest example of organ ized
product ion of promot iona l
i tems
Promot iona l i tems
1904
1789
------------------------
------------------------
1999
1731
Before co l l apseof trad i t i ona lmedia , t rade
pub l isher CMP Media was
purchased byUBM for
a whopping$920 mi l l i on
"The Gent leman 'sMagazine" was
founded byEdward Cave
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