Can it return to its higher education Can it return to its higher education roots? roots?
FACEBOOKFACEBOOK
ObjectivesObjectives What is Facebook?What is Facebook? History of History of
FacebookFacebook Facebook as Facebook as
Social MediaSocial Media Uses of Facebook Uses of Facebook
in higher in higher educationeducation
Potential Potential Facebook futureFacebook future
What is Facebook?What is Facebook?
As defined by Facebook’s official As defined by Facebook’s official Facebook page: Giving people the Facebook page: Giving people the power to share and make the world power to share and make the world more open and connected. more open and connected.
As defined by Wikipedia: Facebook is As defined by Wikipedia: Facebook is a a social networking service and and website launched in February 2004, website launched in February 2004, operated and privately owned by operated and privately owned by Facebook.Facebook.
Social NetworkingSocial Networking Create a personal profileCreate a personal profile Add other users as Add other users as
friendsfriends Exchange messagesExchange messages Notify other users when Notify other users when
they update their profilethey update their profile Join common interest Join common interest
user groups, organized user groups, organized by workplace, school or by workplace, school or college college
Post personal photosPost personal photos Ask users questionsAsk users questions Play games and Play games and
personalize profile personalize profile features using Appsfeatures using Apps
Send event invitesSend event invites Create usernames for Create usernames for
companies, departments companies, departments and organizations to and organizations to create official business create official business or unofficial community or unofficial community pagespages
Create adsCreate ads Send Updates through Send Updates through
pagespages ChatChat Update statusUpdate status Check in at placesCheck in at places Much more…Much more…
Features and Features and ApplicationsApplications
FeaturesFeaturesChatCreditsFacebook LiveMessages and InboxNetworks, Groups and Like PagesNews FeedNotificationsPhonePokeSmartphonesStatus UpdatesURL ShortenerUsernamesWallQuestions
ApplicationsApplicationsEventsEventsMarketplaceMarketplaceNotesNotesPlacesPlacesPlatformPlatformQuestionsQuestionsPhotosPhotosVideosVideos
60 Minutes Interview60 Minutes Interview
http://www.youtube.com/watch?http://www.youtube.com/watch?v=TgFsNWc4s7Uv=TgFsNWc4s7U
HistoryHistory October 2003 – Harvard October 2003 – Harvard
undergraduate Mark undergraduate Mark Zuckerberg writes FacemashZuckerberg writes Facemash
After being shut down, After being shut down, Zuckerberg used facemash as Zuckerberg used facemash as a study tool for an art history a study tool for an art history finalfinal
February 2004 – February 2004 – thefacebook.com is launchedthefacebook.com is launched
February 2004 – Cameron and February 2004 – Cameron and Tyler Winklevoss and Divya Tyler Winklevoss and Divya Narendra accuse Zuckerberg Narendra accuse Zuckerberg of intellectual property theftof intellectual property theft
March 2004 – expands to March 2004 – expands to Stanford, Columbia and YaleStanford, Columbia and Yale
HistoryHistory June 2004 – Facebook June 2004 – Facebook
incorporated and incorporated and moved to Palo Alto, CA.moved to Palo Alto, CA.
September 2004 – Adds September 2004 – Adds Group and WallGroup and Wall
May 2005 – reaches May 2005 – reaches more than 800 more than 800 campusescampuses
August 2005 – becomes August 2005 – becomes facebook.com for facebook.com for $200,000$200,000
September 2005 – high September 2005 – high school version availableschool version available
HistoryHistory October 2005 – Added October 2005 – Added
Photos and international Photos and international schoolsschools
May 2006 – Opened May 2006 – Opened membership to companies membership to companies
September 2006 – all September 2006 – all individuals over 13 may individuals over 13 may join. Adds News Feedjoin. Adds News Feed
November 2006 – Adds November 2006 – Adds Share featureShare feature
April 2007 – Adds April 2007 – Adds NetworksNetworks
May 2007 – Launches May 2007 – Launches Facebook Platform to Facebook Platform to develop appsdevelop apps
HistoryHistory October 2008 – October 2008 –
Headquarters moved to Headquarters moved to DublinDublin
October 2007 – October 2007 – Facebook’s net worth Facebook’s net worth estimated at $15 billionestimated at $15 billion
November 2007 – November 2007 – Develops Facebook Ads Develops Facebook Ads with Microsoftwith Microsoft
February 2008 – February 2008 – Launches in other Launches in other languageslanguages
HistoryHistory
April 2008 – Adds April 2008 – Adds Facebook Chat Facebook Chat
20092009 January – 150 millionJanuary – 150 million February – 175 February – 175
millionmillion April – 200 millionApril – 200 million July – 250 millionJuly – 250 million September – 300 September – 300
millionmillion December 350 millionDecember 350 million
HistoryHistory February 2010 – 400 February 2010 – 400
million usersmillion users July 2010 – Adds July 2010 – Adds
Questions. Reaches 500 Questions. Reaches 500 million usersmillion users
August 2010 – Adds August 2010 – Adds PlacesPlaces
November 2010 – November 2010 – becomes the 3becomes the 3rdrd largest largest internet company after internet company after Google and AmazonGoogle and Amazon
2013 – will become IPO2013 – will become IPO
Navigating FacebookNavigating Facebook
How is Higher Ed Using How is Higher Ed Using Facebook?Facebook?
According to Academia Group:According to Academia Group: 420 official pages for a college or university as 420 official pages for a college or university as
of January 2008of January 2008 Quick stats:Quick stats:
307 were general school landing pages307 were general school landing pages 62 were related to sub-communities within a school 62 were related to sub-communities within a school
(such as specific programs)(such as specific programs) 22 represented a school's libraries22 represented a school's libraries 12 were student unions12 were student unions 8 were branch or satellite campuses8 were branch or satellite campuses 5 were campus bookstores5 were campus bookstores 4 were alumni4 were alumni
How is Higher Ed Using How is Higher Ed Using Facebook?Facebook?
73% for the institution as a whole73% for the institution as a whole 14% for sub-groups (such as student 14% for sub-groups (such as student
organizations, academic departments or organizations, academic departments or residence halls) within the campus residence halls) within the campus communitycommunity
5% for libraries5% for libraries 2% for student centers2% for student centers
How is UA Using How is UA Using Facebook?Facebook?
Future of Facebook in Future of Facebook in Higher EducaitonHigher Educaiton
According to Tony Hirst of the Open According to Tony Hirst of the Open University:University: ““Unofficial" Facebook apps particularly for our Unofficial" Facebook apps particularly for our
students:students: "Course Profiles“ - class badges "Course Profiles“ - class badges "Find a Study Buddy" - for people taking the same "Find a Study Buddy" - for people taking the same
course, receive recommendations based on other course, receive recommendations based on other people's profiles through notificationspeople's profiles through notifications
"My OU Story" - post a status indicating your "My OU Story" - post a status indicating your happiness with a course over the semester, along happiness with a course over the semester, along with a mood indicator. Moods can be graphed over with a mood indicator. Moods can be graphed over time. Default reply options include: "Cheer up", time. Default reply options include: "Cheer up", "hang on in there", or "well done""hang on in there", or "well done"
Future of Facebook in Future of Facebook in Higher EducationHigher Education
http://cw.ua.edu/2011/0http://cw.ua.edu/2011/03/07/professors-torn-on-f3/07/professors-torn-on-facebook-use-for-educatiacebook-use-for-education/on/
Future of Facebook in Future of Facebook in Higher EducationHigher Education
Schools: Application that Schools: Application that is both mass-reaching, a is both mass-reaching, a characteristic of social characteristic of social media, while installing media, while installing privacy and privacy and authentication to give it authentication to give it “official” status“official” status
Colleges pay to become Colleges pay to become a member institution a member institution and allow their students and allow their students access access
Colleges provide Inigral Colleges provide Inigral updated data for the updated data for the application on courses, application on courses, clubs and other activities clubs and other activities that students can join. that students can join.
Future of Facebook in Future of Facebook in Higher EducationHigher Education
Adds authentication because it only allows entry through Adds authentication because it only allows entry through official student IDs or e-mail addresses official student IDs or e-mail addresses
““One of the first enterprise apps on Facebook" - One of the first enterprise apps on Facebook" - TechCrunchTechCrunch
Attempts to avoid the same mistakes of others to bring Attempts to avoid the same mistakes of others to bring community features for colleges students back to community features for colleges students back to Facebook Facebook
Facebook abandoned courses feature after broadening Facebook abandoned courses feature after broadening beyond campuses beyond campuses
Options include joining residence hall or student groups Options include joining residence hall or student groups that sync with colleges' official datathat sync with colleges' official data
Only Facebook friends can access this informationOnly Facebook friends can access this information Schools builds on the original campus success of Facebook Schools builds on the original campus success of Facebook Difficult to attain “critical mass” of users on each campus Difficult to attain “critical mass” of users on each campus
to make using apps worthwhile that arch across all to make using apps worthwhile that arch across all collegescolleges
Future Uses of Facebook in Future Uses of Facebook in Higher EducationHigher Education
Other applications:Other applications: ““Name game“Name game“ A campus news feedA campus news feed Gift giving (like a Gift giving (like a
cup of coffee) cup of coffee) during finals week during finals week
Students must Students must select “social select “social objects”, a.k.a. objects”, a.k.a. interestsinterests
ResourcesResources
http://www.academica.ca/node/4598http://www.academica.ca/node/4598 http://cw.ua.edu/2011/03/07/professors-http://cw.ua.edu/2011/03/07/professors-
torn-on-facebook-use-for-education/ torn-on-facebook-use-for-education/ http://www.insidehighered.com/news/http://www.insidehighered.com/news/
2008/08/19/facebook 2008/08/19/facebook http://www.inigral.com/howitworks.php http://www.inigral.com/howitworks.php http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/
Facebook_features Facebook_features
ResourcesResources
http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/Facebook#History Facebook#History
http://www.facebook.com/ http://www.facebook.com/ http://www.facebook.com/facebook http://www.facebook.com/facebook http://www.facebook.com/press/http://www.facebook.com/press/
info.php?timeline info.php?timeline
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