A Drought Relief Program for Maharashtra
The affected region (expanding as we speak)
Effects of drought at various levels
• Physical – Thirst, sanitation, irrigation, etc.
• Emotional– Stress, repeated exposure to the harshness of nature year after year
• Existential– Doubts in people’s minds, questions about worthiness of a water-
deprived life
More than 2 crore people are sufferingOver 11,000 villages affected
Over 50% crops destroyed in 3500 villagesLivestock dying
The Aid so far
• State demand Rs 1800 crores• Central grant Rs 1200 crores
The Initiative
A holistic plan
• Art of Living plans a 3 step intervention:– Step 1: Spiritual– Step 2: Short term– Step 3: Long term
Step 1: Spiritual Intervention
• Engaging people’s spirit directly– Making people aware of their own resilience in such a crisis. – Use a mass contact medium such as prayer meetings to spread
awareness about various things people can do to go through the crisis
Step 2: Short Term Interventions
• To provide water tankers in non-government aided areas– 1 Water Tanker = Rs 3,000 per day– This will be able to cater to 3,000-5,000 people in 3-4 villages
• Providing Syntex tanks of 2000-5000 litres to keep water potable and contamination-free– One 2000 litre Syntex tank = Rs 10,000– One 5000 litre Syntex tank =Rs 25,000
Step 2: Short Term Interventions
• Forest water recharging in Osmanabad Taluka – Recharging 20 water bodies in next 2 months – Forest recharge per Taluka would cost around 1-2 lakh rupees for next
two months• Cemented water tanks which would serve as water reservoirs
for cattle to be built– Construction cost of 1 cattle tank = Rs 3,500
• Constructions of drinking water facilities called Pyau in cities in 10 places– Infrastructure includes 6 pots of drinking water and one person – Cost per Pyau= Rs 3,500– Per 10 Pyau = Rs 35,000
• Awareness rallies with school children promoting water conservation
Step 2: Short Term Interventions
Step 3: Long Term Interventions
• Deepening of existing water bodies by de-silting.• Repair of check dams• Kolhapur Types (K.T) Weir Gates• Replenishing water in existing bore wells
– Replenishing cost per bore well = Rs 5,000
• Rooftop water harvesting – Cost per 500 sq.ft. rooftop = Rs 5,000
• Water harvesting using continuous contour trenches– Cost per village for contour trenches = Rs 5 lakh per km
• Installation of bio sanitising ecological treatment plant in every house for treating sewage water– Cost per plant in one house = Rs 5,000-Rs 10,000
• Awareness campaign for water harvesting and efficient use
Step 3: Long Term Interventions
The Other Side
• You are a business owner• The people out there are your consumers
Associate with them at the level of their concerns
• On every Rupee of your brand that a consumer buys, donate X paise for the Maharashtra Drought Relief
Indians for India
• This way, Indian consumers of all shapes and sizes will automatically contribute to the cause
• And adequate awareness will be generated about an issue that otherwise might become a page 7, 20 col cm news item
How could you help
• Cheque in favour of – Account name-VVKIMAB– Account number- 037601000060– IFSC- ICIC0000376– Nariman point branch
80G will be provided for amounts greater than Rs. 5000
Thank You
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