London+44 20 7928 6250
New York+1 646 569 9079
Sydney+61 (0) 2 8216 0767
The 5-step Marketer’s Guide to Taming Your DataTurn your organization’s data and analytics intoa competitive advantage - no whip required!
90% of the world’s existing data has been created in the last 2 years.
RECOGNIZE AND ACKNOWLEDGE THE NEED TO INTEGRATE DATA INSIGHTS INTO YOUR STRATEGIC MARKETING PLAN.• Engage your team members into a “data driven” conversation• Identify business gaps to allow you to move to a “data savvy” state
and build a culture that infuses analytics everywhere• Audit your data to assess the level of business intelligence you have
at your disposal to automate and personalize your marketing
SOCIALIZE CHANGE WITH STAKEHOLDERS AND TEAMS.• Demonstrate the benefits and impact on ROI• Share the potential risks of ignoring data• Transform big data into your next big idea• Use marketing stats and data to tell your story
ALIGN BUSINESS AND MARKETING TECHNOLOGY BYCONNECTING YOUR PEOPLE, PROCESSES AND SYSTEMS.• Spend more time with your CTO• Develop a shared vision• Use one tool to analyze it all
FIND TALENT TO HELP DRIVE DATA ADOPTION,
INTEGRATION AND IMPLEMENTATION.
• Track every channel• Analyze all stages of
your campaign
• Set up weekly review meetings
• Optimize your activities using insights gained
94% of CMOs expect advanced analytics to play a major role in deepening customer insight for their organization.
49% of marketing execs see
effectiveness of marketing investment as the biggest driver of
increased data marketing.
71% of marketers will implement a big
data analytics solution in the next 3 years.
TRACK, MEASURE, ANALYZE, REPORT TO DEMONSTRATE ROI.
ANY DATA NOT PUT TO USE IS WASTED DATA.
Book a meeting with your account manager to learn more about the technology that can connect all your marketing efforts to your data sets in a quick and cost-effective way.
Sources: www.uschamberfoundation.orgwww.zdnet.comwww.forbes.com/sites/mckinseywww.getturnstyle.comwww.demandmetric.comwww.siriusDecisions.com
TECHNICALProficient in retrieving data and using analysis tools.
INSIGHTFULUnderstands what the analysis means and what to do about it.
COMMUNICATIONSShares results and makes conclusions accessible.
MATHEMATICALBuilds and works with data sets and models.
3 >
2 >
1 >
4 >
5 >
70% of organizations that adopt data quality practices have nearly 70% more revenue
The way your clients approach communication has evolved. So have their expections.
SCHEDULE A MEETING WITH YOUR ACCOUNT MANAGER
A fully integrated marketing platform is at your fingertips, empowering marketing teams to seamlessly respond to each client’s needs. Benefits gained from adopting marketing automation include:
• Consistency – Unify brand identity and tone of voice, and ensure data compliance wherever you are based.
• Time saving – Schedule and plan the release of multiple campaigns ahead of time, saving hours of work.
• Full CRM integration – Ensure leads are properly nurtured and not forgotten during the process.
• Efficiency – Streamline automatic alternatives to tedious, manual processes, freeing up time and reducing costs.
• Data capture – Collect specific data and perceive insights that can be used to improve marketing initiatives and content.
• Multichannel management – Seamlessly track and analyze any channel’s performance and ROI.
• Personalization – Optimize the user experience by delivering personalized, relevant content.
WEB MARKETING EMAIL MARKETING
ALUMNI MARKETING
EVENT MARKETING PRINT MARKETING
PERSONALIZATIONMARKETING ROI
MARKETING SURVEYS
London+44 20 7928 6250
New York+1 646 569 9079
Sydney+61 (0) 2 8216 0767
ALL-IN-ONE MARKETING AUTOMATION PLATFORMAutomate your entire marketing and business development cycle.
Recommended
