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INTRODUCTION
TO
MILKFED-PUNJAB
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MILKFED-PUNJAB
The Punjab State Cooperative Milk Producers’ Federation Limited
popularly known as MILKFED Punjab, came into existence in 1973 with a
twin objective of providing remunerative milk market to the Milk Producers
in the State by value addition and marketing of produce on one hand and to
provide technical inputs to the milk producers for enhancement of milk
production on the other hand.
Although the federation was registered much earlier, but it came to
real self in the year 1983 when all the milk plants of the erstwhile Punjab
Dairy Development Corporation Limited were handed over to Cooperative
sector and the entire State was covered under Operation Flood to give the
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farmers a better deal and our valued customers better products.Today,
when we look back, we think we have fulfilled the promise to some
extent.The setup of the organisation is a three tier system, Milk ProducersCooperative Societies at the village level, Milk Unions at District level and
Federation as an Apex Body at State level. MILKFED Punjab has
continuously advanced towards its coveted objectives well defined in its
byelaws.
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INTRODUCTION
TO
VERKA MILK
PLANT, PATIALA
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INTRODUCTION TO VERKA MILK PLANT, PATIALA
MILK PLANT, PATIALA was set up by THE PUNJAB STATE CO-
OPERATIVE MILK PRODUCERS’ FEDERATION Ltd. popularly known as
MILKFED, which was financed by PUNJAB GOVERNMENT & NATIONAL
DAIRY DEVELPOMENT BOARD (NDDB). It was formed with a view to
integrate the production of milk & its procurement, processing & marketing
in Punjab on ANAND PATTERN. The ANAND PATTERN is a world famous
4-tier system of dairy development in India. In foundation, there are a largenumber of small milk producers in villages, who are the members of the
village level Co-operative Dairy/Societies. Such societies form a District
Level Marketing Federation, which looks into aspects of marketing of milk &
milk products, with the aim of giving better benefit to producers & ensured
supply quality products to the consumers at reasonable rates. The profits
gained goes in giving social monitory benefits to the producers. The fourth
component added recently is a Cluster of State Level Milk Marketing
Federations called National Dairy Co-operative Dairy Federation of India
(NCDFI). In this system, from bottom to top, there is full participation of the
farmers who are producing milk.
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LOCATION & SITE
MILK PLANT, PATIALA is known as “VERKA MILK PLANT”, which is
located at 5.5 kms away from Patiala city. It is situated in Hassanpur village
on Sirhind Road. It is fully equipped with modern fluid milk plant facilities.
NAME OF THE ORGANIZATION
The name of the organization is The Patiala District Milk
Producers’ Union Limited, Patiala.
INAUGURATION OF MILK PLANT, PATIALA
About 21 acres of land for the present Milk Plant was purchased in
JUNE 1982 & the foundation stone was laid in JULY 1983 by the then Chief
Minister, S. Darbara Singh for the construction of Milk Plant at a cost of Rs.
4.32 crores.
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Milk chilling facilities commenced on own premises in JANUARY
1985 & the plant in its present shape with a handling capacity of 1.0 lac
liters of milk per day was inaugurated on 30
th
JULY 1988 by Dr. M.S. Gill,I.A.S., the then Additional Chief Secretary to Punjab Government.
MANAGEMENT CONTROL & COMPOSITION OF BOARD OF
DIRECTORS
The Board of Directors shall have 19 Directors, comprising:-
× 12 elected representatives of affiliated societies.
× Registrar, Co-op. Societies, Punjab, or his nominee.
× 1 nominee from Milkfed.
× General Manager (CEO) of the plant, Ex-offico Member/
Secretary with the responsibility of day to day management &
operation.
× 1 nominee from National Dairy Development Board.
× 3 members nominated by Punjab Government.
ACHIEVEMENTS
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× Milk Procurement: - Milk Plant Patiala procured about 1,
00,000 kgs of milk per day through 19 Milk routes in the Flush
Season. The Plant is procuring milk from 494 villages byorganizing village level Milk Producers’ Co-operative Societies
× Animal Health Care & Other Technical Inputs: - In addition to
Organizing the remunerative Milk market system Through milk
producers cooperative societies, Milk Plant is also providing
regular health coverage by running 2 vet nary routes and 55
Artificial Insemination Service Stations at Society level.
× Genetic Improvement of Milch Animals: - Under this, lay
inseminators are trained who are in-turn, doing Artificial
Insemination at the door steps of Dairy Farmers.
× Supply of Balanced Cattle Feed: - Special attention has been
paid to the supply of balanced cattle feed to the milk producers
so as to enhance the milk production. Four types of cattle feeds
are being supplied i.e. ISI Type, High Energy, Bye Pass Protein
Feed & Buffalo super feed to meet the requirements of Milk
Producers.
× Supply of Improved Varieties of Fodder Seeds: - Cows does
not produce ample milk without ample fodder. Through research
and seed-farms, Milkfed has worked t provide the farmers high
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yielding forages at low cost. Fodder Development activities
initiated by Milkfed have created a good demand for improved
fodder seeds in Punjab. Milkfed established its own seedprocessing unit in 1985, the unit is automated and has the
capacity to grade 16 million tons of fodder seed per day.
× Quality Assurance Program: - Quality Assurance Program
(QAP) which is a part and parcel of Dairy Plant Improvement
Program (DPIP) was taken up in Ludhiana Milk Union with the
Technical guidance from NDDB. The main objective of the
program is to improve efficiency of Plants coupled with loss
management to bring down the cost of production, improve the
quality of milk and milk products manufactured to ameliorate the
general hygienic and housekeeping standards and above all to
enhance the profitability and financial viability of the Milk Plants
to enable milk producers to get better price for their produce.
× Women Dairy Project: - Household level dairying is largely the
domain of women especially in small and marginal household
families. In view of this fact, Milkfed has undertaken Women
Dairy Project in six Milk Unions namely Hoshiarpur, Ropar,
Patiala, Jalandhar, Ludhiana and Amritsar with an objective toempower rural women in the field of dairy. This Programme is
being implemented under Support to Training & Employment
Programme (STEP) with the assistance of Government of India.
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Under this programme, 390 women societies with 19860
women beneficiary members will be organized.
× Clean Milk Production Programme: - For improving quality of
raw milk at Milk production level, 8 Bulk Milk Coolers have been
installed in the Plant and many more in pipe line. Besides, more
than 1000 Automatic Milk Collection Stations have also been
provided for bringing efficiency and total transparency in the
system. Traditional manual method of milk testing at society
level is being replaced with Electronic Milk Testers.
× Automatic Milk Collection Stations: - These units are
installed under quality assurance & to make milk procurement
system transparent by creating awareness among the milk
producers. Milk union Patiala has installed 45 AMCs in its
milkshed area. We are able to win the confidence of the milk
producers by providing this system to the societies.
ISO: 9001/IS: 15000(HACCP) CERTIFICATION
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Today’s consumer is not only well informed about the value of his
money but he also makes sure about the qualitative features of the product
before deciding to purchase it. The phase of Liberalization & newtechnology has further intensified the fierce competition in the market.
Hence, Milk Plant Patiala felt the necessity to give greater emphasis on the
prime demand of the consumers i.e. assured safe & quality milk products
so as to maintain long-term relation with the consumers.
As a mark of having achieved requisite quality standards, Milk Plant
Patiala has already obtained ISO: 9001 Quality Certification integrated
with IS: 15000(HACCP) CERTIFICATION from THE BEREAU of INDIAN
STANDARDS w.e.f 25th October 2000. With these certifications, Milk Plant
fully geared itself to compete its Milk & Milk products at global level in
addition to market the same in the domestic market.
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FINANCIAL
PERFORMANCE
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FINANCIAL PERFORMANCE
Milk Plant, Patiala has earned a Net profit of Rs. 110.51 in year 2000-
2001 and in 2001-2002 was 261.54 lakh. In the year 2002-2003 plant has
earned net loss of 40.63 lakh and in 2003-04 it earned net loss of 102.38
lakh. For the year 2005-06 and 2006-2007, it had net loss of 150.98 and
188.31 lakh respectively.
The detail of Profit/Loss of last 6 years is as under:-
YEAR PROFIT/LOSS (Rs. in lakh)
2000-01 110.51
2001-02 261.54
2002-03 -40.63
2003-04 -102.38
2005-06 -150.98
2006-07 -188.31
2007-08 -203.48
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ORGANISATION
STRUCTUREOF
VERKA MILK PLANT
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O R G A N
I S A T I O N
S T R U C T
U R E O F V E R K A
M I L K
P L A N T , P A T
I A L A
G E N E R A L M A N A G E R
P R O D U C T I O N
D E P A R T M E N T
Q U A L I T Y C O N T R O L
D E P A R T M E N T
P R O C U R E M E N T
D E P A R T M E N T
E N G I N E E R I N G
D E P A R T M E
N T
F I N A N C E
D E P A R T M E N T
A D M I N I S T R A T I O N
& S E C U R I T Y
D E P A R T M E N T
M A R K E T I N G
D E P A R T M E N T
P U R C H A S E
D E P A R T M E N T
S T O R E
D E P A R T M E N T
P R O D U C T I O N
M A N A G E R
Q U A L I T Y C O N T R O L
M A N A G E
R
P R O C U R E M E N T
M A N A G E R
E N G I N E E R I N G
M A N A G E R
A C C O U N T S
M A N A G E R
S U P R I T E N D E N T
A D M I N I S T R A T I O N
I N C H A R G E
M A R K E T I N G
D E P U T Y
M A N A G E R
S T O R E
K E E P E R
D E P U T Y
M A N A G E R
O F
P R O D U C T I O N
D E P U T Y
M A N A G E R
O F
Q U A L I T Y
C O N T R O L
D E P U T Y
M A N A G E R
O F
P
R O C U R E M E N T
D E P U T Y
M A N A G E R
O F
E N
G I N E E R I N G
A C O O U N T A N T
O T H E R
S T A F F
A S S I S T A
N T
S A L E S
S U P E R V I S O R
C L
E R K
A S S I S T A N T
S T O R E
K E E P E R
D E P U T Y
M A N A G E R
O F
P R O C U R E M E N T
S E C U R I T Y
O F F I C E R
D E P U T Y
A S S I S T A N T
C H E M I S T
M I L K
P R O
C U R E M E N T
S U
P E R V I S O R
F O R E M
A N
C L E R K
S
C L E R K S
H E L P E R S
M I L K
P R O C U R E M E N T
S U P E R V I S O R
S E C U R I T Y
F O R E M A N
H E L P E R S
M E C H A N I C S
P R O C U R E M E N T
A S S I S T A N T
P R
O C U R E M E N T
A
S S I S T A N T
L A B O R A T O R Y
A S S I S T A N T
H E L P E R S
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PROCUREMENT
MILK PROCUREMENT NETWORK
Working on "Anand Pattern" the process of organizing societies at
village level started in Punjab as early as 1978. Presently, there is strong
Network of about 6000 (as on 31.3.2007) Milk Producers Cooperative
Societies organized at village level. About 3.60 Lakh milk producer
members are attached to these societies. Fresh milk is procured from the
milk producers twice a day through village level societies directly without
the assistance of any middleman.
INPUT SERVICES
It is one of the fundamental objectives of MILKFED to carry outactivities for promoting milk production in the State. In view of this, various
technical input services like veterinary health care, artificial insemination
services, vaccination, supply of VERKA balanced cattle feed and quality
fodder seed etc. are provided for enhancing milk production and economic
development of farming community.
CATTLE INDUCTION PROGRAMME:
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Government of Punjab has identified dairy sector as thrust area for
rural development. Recently, Milkfed Punjab has signed memorandum of
understanding (MOU) with State Bank of India, State Bank of Patiala and
Oriental Bank of Commerce for providing loan up to Rs.50,000/- without
any collateral security to milk producer farmers for purchase of milch cattle
on soft terms and low rate of interest.
CLEAN MILK PRODUCTION PROGRAMME:
For improving quality of raw milk right from milk producer's level, q
massive programme called "CMP" has been launched under which 125
Bulk Milk Coolers have been installed in the societies and many more in
pipe line. Besides, more than 1000 Automatic Milk Collection Stations have
been provided to the societies for bringing efficiency and total transparency
in the system. Traditional manual method of milk testing at society level is
being replaced with Electronic Milk Testers.
WOMEN DAIRY PROJECT:
Household level dairying is largely the domain of women especially in
small and marginal household families. In view of this fact, Milkfed has
undertaken Women Dairy Project in six Milk Unions namely Hoshiarpur,
Ropar, Patiala, Jalandhar, Ludhiana and Amritsar with an objective to
empower rural women in the field of dairy. This Programme is being
implemented under Support to Training & Employment Programme (STEP)
with the assistance of Government of India. Under this programme, 390
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women societies with 19860 women beneficiary members will be
organized.
SETTING UP OF BIG COMMERCIAL DAIRY FARMS:
In order to enhance the milk production and making the dairy farming
a profitable and sustainable profession, Milkfed has planned to establish at
least ten progressive big dairy farms in each Milk Union by arranging soft
terms loans from the banks.
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TECHNICAL INPUT PROGRAMME
PRODUCTIVITY ENHANCEMENT PROGRAMME:
With a view to enhance milk production so as to reduce average cost
per Kg. of milk produced, Milkfed and its affiliated Milk Unions are providing
technical input services like animal health care, artificial insemination
services, vaccination, supply of balanced cattle feed, supply of quality
fodder seeds etc. to specific target group i.e. Milk Producers CooperativeMembers at their door steps.
BREED IMPROVEMENT PROGRAMME:
With an objective to produce more milk from lesser number of milch
animals, a specific breed improvement programme is being implemented in
the State. Under this programme, Artificial Insemination activities are being
carried out in about 2300 societies. Milkfed has its own ISI/ISO certified
Sperm Station at Khanna (Distt. Ludhiana) from where semen of imported
bulls is supplied for Breed Improvement Programme.
FODDER SEED DEVELOPMENT:
To fulfill the requirement of quality fodder seeds of dairy farmers,
Milkfed has its own automatic seed processing Plant at Bassi Pathana.
(Distt. Fatehgarh Sahib).
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BALANCED CATTLE FEED:
MILKFED has its own two cattle feed plants, one at Bhattian near Khanna and another at Ghania-ke-banger having capacity to produce 300
M.T.'s of cattlr feed and 5 M.T's of Urea Molasses Lick Bricks per day. Four
types of balanced cattle feed i.e. ISI type II, High Energy, By Pass Protein
and buffalo feed is being manufactured under the brand name of VERKA.
Both the plants are ISO-9002 certified units. Verka balanced cattle feed is
supplied to the societies at a very genuine rate.
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PRODUCTS
OF
VERKA
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PRODUCTSMilkfed has formulated company specifications for its milk & milk
products to provide standard and quality of products to consumers.
× MILK
× CHEESE & PANEER
× DRINKS
× GHEE & BUTTER
× ICECREAM & SWEETS
× MILK POWDER
× FRESH PRODUCTS
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× PACKING
INTRODUCTION
TOMILK
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MILK
It is pouch packed milk. It may be used as such or for milk based
preparations. It shall be kept under refrigerated conditions. It is packed in
half ltr. Pouch. Its length of shelf life is 48 hours under refrigerated
conditions. It is sold in arid around Patiala and neighbouring areas. Special
distribution control is needed, under refrigerated condition if transported to
very long distance.
GENERAL COMPOSITION FOR MILK
Percentage Cow Milk Buffalo Milk
Fat 4.6 6.6
Proteins 3.4 3.9
Lactose 4.9 5.2
Ash 0.7 0.8
Water 86.6 84.2
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STANDARD MILK
Milk Fat % (Min) 4.5Milk SNF % (Min) 8.5
PH (Max) 6.8
MBRT (Min) 5.00 Hrs
Phosphates Test Ng
Bacterial Count/ml. (Max) 30,000
Coliform/0.1 ml Nil
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INTRODUCTION
TO
CHEESE &
PANEER
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CHEESE & PANEER
CHEEDAR CHEESE:-
Cheedar Cheese is raw cheese. It is used as raw material of
processed cheese and one of the base materials for other cheese namely
Pizza Cheese and Cheese Spread. It shall be kept at cold storing. The
product is packed in poly pack. The product can be held for one year also if
kept below 5*C.
PROCESSED CHEESE:-
It is commonly called processed cheese. The product can be
consumed as such or can be used in bakery products. It shall be kept at
cold storing. The product is packed in 400 gms tin/200 gms tin and 1 Kg.
container. The packed product can be hold for one year, if kept below 5* C.
It is sold in India and can be exported also.
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PIZZA CHEESE:-
It is commonly called Pizza Cheese. Product can be consumed assuch or for making Pizza. It shall be kept under refrigeration for six months.
It is packed in 200 gms. poly packed container. Poly bag labeled best
before upto two· months under refrigeration from the date of manufacture.
CHEESE SPREAD:-
Product is consumed on spreading over bread, roti, paranthas. It shall
be preserved under refrigeration. The product is packed in 200 gms cup.
Product can be held for six months from the date of manufacturing if stored
below 5* C.
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CHEESE SPREAD
Moisture % (Max.on dry matter basis ) 60
Milk Fat % (Min.on dry matter basis ) 40
Salts% (Max. by Wt.) 3.0
Stabilizer %(Max. by Wt.) 0.02
(Ca. Chlomic, Sod. Cilrate, Enzme/others)
Emulsifier %( Max. by wt.) 4.0
Preservative% (Max. by wt.) 0.1Sorbic Acid or Nisin or both
Y & M Max./gm 60
Caliform Max./0.1 gm NIL
Aerobic spores Max/gm 400
Anaerobic spores Max/gm 200
RAW CHEDDAR CHEESE
Moisture % (Max.) 43
Fat % (Min.on dry matter basis) 42
Salts % (Max. By wt.) 0.20
Stabilizer/Emulsifier
% (Max. By wt.) 0.2 *
Preservative % (Max. By wt.) 0.1 *
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PROCESSED CHEDDAR CHEESE
Moisture % (Max.on dry matter basis ) 47
Milk Fat % (Min.on dry matter basis ) 40
Salts % (Max. By wt.) 3.0
Stabilizer/Emulsifier 4.0
% (Max. By wt.}
Preservative %(Max. By wt.) 0.1
Sorbic Acid or Nisin or bothCalcium Chloride % (Max. By wt.) 0.02
Y & M (Max)/gm 60
Coliforms (Max/gm) NIL
Aerobic Spores (max/gm) 400
Anaerobic spores (Max/gm) 200
PANEER
Moisture % (Max.by Wt.) 60.00
Milk Fat % ( Dry Matter) 50.00
Acidity % L.A.(Max.by Wt.) 0.50
Bacterial Count/g Max. 5x100000
Coliform/g Max 90
Y&M/g Max. 250
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INTRODUCTIONTO
DRINKS
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DRINKS
RASEELA:-
Raseela is a very popular product of Verka which was launched in
1995. It comes in two flavours -
i) Mango Raseela and ii) Pine apple RaseelaMango Raseela is prepared from mango pulp and Pineapple Raseela
from pineapple pulp. These are coming in 200 ml. tetrapak.
LASSI:-
Lassi, also called chhas refers to desi butter milk which is by product
obtained when churning curd led whole milk with curd indigeneous devices
for the production of desi butter.
Verka Lassi is very popular, specially in Punjab and it is also liked by
the people of other states. It comes in the 200 ml. tetrapack.
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PIO
It is known as Sweetened flavoured milk or bottle milk. The product
used in the form of drinking sweet milk. It is preserved at ambient
temperature. It is packed in 200 ml. bottle, 200 ml. tetrapak. The length of
shelf life of product can be held far three months under ambient
temperature. It is sold in and around Punjab and upcountry market mainly
Delhi.
SWEETENED FLAVOURED MILK
Milk Fat % (Min.) 1.65
Total Milk Solids % (Min.) 17.0
Sugar % (Max.) 6.0
Turbidity Test Neg.
Creaming Index 20
Bacterial Spores per ml. (Max.) 5
LASSI
Milk Fat % 3.0 to 3.4
Total Solids % (By wt.) 20 - 23
Sugar % 12.00
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RASEEELA
Cheese Whey % 40
Sugar % 12-12.5
Mango Pulp% 10.00
Brix 15
Acidity(%Citric Acid) 0.28
pH 3.9-4.1
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INTRODUCTIONTO
GHEE & BUTTER
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GHEE & BUTTER
GHEE:-
Ghee may be defined as clarified butter fat prepared chiefly from cow
or buffalo milk. The product can be used on roti / pranthas or can be used
as cooking other material for food. It is preserved at ambient temperature
for one year. It is packed on 500 gms., 2 Kgs., 5 Kgs. & 15 Kgs. bulk packin tin. It is sold anywhere in Punjab. No special distribution control is
needed.
BUTTER:-
Butter may be defined as a fat concentrate which is obtaining by
churning cream, gathering the fat into a compact mass and then working it.The product obtained from cow and buffalo milk or a combination
thereof or from cream or curd obtained from cow or buffalo milk or a
combinatio.n thereof, with or without the addition of common salt and
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colouring matter. It can be kept under refrigeration for three months. This
comes in packs of 10 gms., 100 gms. And 500 gms.
GHEE (AGMARK)
Boudine Test Neg.
B.R.reading(40 degree C.) 40 - 43
RM Value (Min.) 28.0
P.Value 1.0 - 2.0
FFA % Oleic Acid( Max) 0.30
BUTTER
TABLE WHITE
Fat% (Min.) 80.00 82.00
Acidity %L.A. (Max.) 00.15 00.06
Curd % (Max) 01.00 01.50
Salt % (Max) 2.8 -
Coliform/ml. (Max.) 5 5
Y&M (Max)/g 20 20
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INTRODUCTION
TO
ICE CREAM &SWEETS
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ICE CREAM & SWEETS
ICE CREAM:-
Ice Cream may be defined as a frozen dairy product made suitable
blending and processing of cream and other milk products, together with
sugar and flavour, with or without colour and with the incorporation of air
during the freezing process.
There are mainly three types of Verka Kulfies i.e. Malai Kulfi, Choco
bar and Mango bar. Malai Kulfi made with milk, malai and crushed nuts.
Choco bar contained chocolate and Mango bar kulfi contain mango flavour.
ICE CREAM
Weight (g/lts.) Min. 560-580
Total Solids (Min.) (By wt.) 38.5
Milk Fat % (Minimum) 13
Acidity, L.A. % (Max) By Wt. 0.25
Sucrose % Max. (By Wt.) 14.50
Stab. Emul. % Max. 0.50
Bacterial Count/g (Max) 2,50,000Coliform/g (Max.) 90Phosphates Test Neg.
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KAJU PINNI & MILK CAKE
KAJU PINI MILK CAKE
Fat % 14.0 - 17.0 17.5 - 21.0
T.S. % 86.0 - 90.0 75.0 - 83.0
KULFI AND F/N CHOCOLATE
Kulfi F/N Choc
Total Solid (%Min. By wt.) 42.00 38.50
Milk Fat %(%Min. By wt.) 13.00 13.00
Protein (%Min. By wt.) 3.50 3.50
Acidity % Max (By wt.) 0.30 0.30
Sucrose % Min. (By wt.) 14.00 16.50
Count/g Max 2,50,000 2,50,000
Coliform/g Max. 100 100
Phosphaates Test Ng. Ng.
Starch Ng. Ng.
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INTRODUCTIONTO
MILK POWDER
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MILK POWDER
MILK POWDER:-
Dried Milk or Milk Powder is product obtained by the removal of water
from milk by heat or other suitable means to produce a solid containing 5%
or less moisture. Whole milk, defatted or skim" milk may be used for drying.
It comes in packing of 200 gms, 500 gms. etc. It can be stored for 1 year
before use.
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SKIMMED MILK POWDER
Extra Standard
Grade Grade
Milk Fat % (Max.) 1.25 1.50
Moisture % (Max) 3.50 4.00
Titratable Acidity %L.A. (Max) 19.5ml 1.50
* of N/10 NaOH **
Insolubility Index(ml.Max) 0.5 2.00
Scorched Particles(Max) 15 mg 15 mg
(DISC.B) (DISC.B)
Total Ash % (Max.) 8.2 8.2
Lactate Content (Mg/g.Max) 1.50 -
Bact. Count/ g.Max) 40,000 50,000
Coliform Count/g.Max) NIL NIL
* Except Production designated as "High Heat"
which shall not be more than 2.0 ml
** Except Production designated as "High Heat"
which shall not be more than 2.5 ml
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INFANT MILK POWDER
Moisture % Max. (By Wt.) 4.50
Proteins % Min. 12.00
Milk Fat % (By Wt.) 18.00 to 28.00
Carbohydrates % ( Min By Wt.) 35.00
Ash % (Max By Wt.) 8.50
Acid Insoluble Ash %( Max By wt.) 0.10
In Solubility Index (ml. Max.) 0.5
Vitamin A, TU/100g Min. 350
Vitamin D. TU/100g Min. 180
Iron, mg/100g Min 5.00
Bacterial Count/g Max. 40,000
Coliform/0.10g Max. Absent
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MILK POWDER
Moisture % (Max.) 4.00
Total Solids % (Min.) 96.00
Fat % Min. 26.00
Insolubility Index (Max.) 0.5 ml *
Titratable Acidity % (Max.) 1.20
Bacterial Count/gm (Max.) 40,000
Coliform Count/0.1 g(max.) Absent
Staphylococcus
aureus/0.1g (Max) Absent
Salmonella/25g Absent
Shigella /25g Absent
* Insolubility index as per ADPI is1.0 ml for extra grade and 1.5ml for
Starndard Grade.
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PRODUCTS&
PACKING
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PRODUCTS PACKING
GHEE POLY PACK/MONOCARTON
500 gms. & 1 Kg.
GHEE TIN PACK 500 gms., 1 Kg., 2 Kg., 5 Kg &15 Kg.
TABLE BUTTER 10 gms., 100 gms. & 500 gms.
CHEESE200/400 gms. Cekatainer, 200 gms.Singles, 400 gms Tin& 1 Kg. Brick
PIZZA CHEESE 200 gms. & 1 Kg. Pack
VERKA VIGOUR 500 gms. Jar, 500 gms. Refill & 1 Kg. Jar
DAIRY WHITENER 500 gms. Pkt. & 10 Kg. Tin
SKIMMED MILK POWDER200 gms. & 500 gms. Bottle, 500 gms.Cekatainer 1 Kg. Pkt. & 25 Kg. Bag
WHOLE MILK POWDER 500 gms.Tin, 1 Kg. Tin, 10 Kg. Tin
SWEETENED FLAVOUREDMILK
200 ml. Bottle, 200 ml. Tetrapak
SWEET LASSI 200 ml. Tetrapak
MANGO RASEEELA 200 ml. Tetrapak
PINE APPLE RASEEELA 200 ml. Tetrapak
MILK CAKE /PEDA 200 gms Pkt.
KAJU PINNI 50 gms. Pkt.
MILK POUCHES Full Cream, Standardised, Toned, DoubleToned & Skimmed.
U.H.T. MILK 1 Lt. Tetrapak Standardised & Toned
MARKETING
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MILKFED is serving nationwide consumers through its net work of
Regional offices and very strong Distribution channels. MILKFED markets a
wide range variety of Verka products which include liquid milk, skimmedmilk powder, whole milk powder, infant food, ghee, butter, cheese, lassi,
SFM, Ice Cream, Malted food etc. etc. The annual turnover of MILKFED
has crossed Rs.700 crores. Verka is a brand leader in milk powders
particularly in northern eastern sectors and SMP marketed by MILKFED
commands a premium price over powders manufactured by
competitors who include multi-national as well as private trade and other
Cooperative Federations. Now Verka is known for its quality,
freshness, purity and of course its home made taste.
EXTENSION OF THE BRAND
After winning faith of innumerable consumers, Verka did not stop.
Changing times brought new trends, needs, tastes and hopes.
Verka, dynamic as ever too acquired newer forms of adding values to milk
and milk products. Apart from introducing new variants of UHT long shelf
life milk and SFM in carry away bottles, Milkfed has a plan to add more
variety of flavours in SFM. VERKA Ice Cream in different flavours and
packaging’s is available in the market. Many new products are in pipe line.
In true sense, milk had never meant so much before.
EXPORT OF MILK PRODUCTS:
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After carving a niche in the national market, Verka brand has reached
in foreign market also. MILKFED has established its Ghee market in Middle
East. Verka Ghee reaches all the emirates and is available almost in allsuper markets. The penetration is so deep that Verka ghee is available
even in far off labour camps. In addition to Dubai, Saudi Arabia, Muscat,
Australia and Japan, Verka Ghee is exported to Newzealand and Malaysia
also.
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ACHIEVEMENTS
On the basis of quality with efficient administration, MILKFED has notonly established new mile stone of providing services to Dairy farmers but
scaled new heights in delighting esteemed customers also. This has
resulted into tremendous achievements in all fields.
TURNOVER:
The annual turnover of Milkfed which was Rs.653 crores in the year
2004-05 has hit the level of Rs.919 crores in the year 2007-08.
EQUITY PARTICIPATION:
The paid-up equity of Milkfed as on 31.3.2008 was to the tune of
Rs.46.86 crores which comprises of Rs.28.93 crores from the cooperative
members and balance Rs.17.93 crores from State Government.
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MILKFED GROWTH AT A GLANCE
PARTICULARS UNIT 03-04 04-05 05-06 06-07 07-08
FUNCTIONAL
SOCIETIESCUMMU.NOS. 6445 6104 6101 5989 6155
MEMBERSHIPCUMMU.NOS IN
LACS3.76 3.56 3.63 3.60 3.65
AVG. DAILY MILK
PROCLKG SPD 7.45 7.81 7.82 7.78 8.21
PEAK MILK PROC LKG SPD 10.04 11.64 11.37 11.54 12.39
A.I. CLUSTER SOCS. COOMU.NOS. 323 341 388 433 504
FODDER SEED
SUPPLIEDM.Ts. 444.10 400.30 430.00 500.00 572.00
CATTLE FEED SOLD M.Ts. 73724 66970 66750 73577 86174
AVG.DAILY CITY
SUPPLYLLPD 4.97 5.27 5.67 5.81 6.16
SALE OF SFM LAC PKTS/BTLS 30.32 35.85 42.49 41.92 61.11
SALE OF LASSI LAC PACKETS 10.54 12.20 16.89 19.16 29.51
SALE OF ICE-CREAM LAC LITRES 9.17 10.23 12.18 15.61 17.68
EXPORTS RS.IN LACS 698.17 1142.28 713.67 1140.35 1334.90
TURNOVER RS.IN CRORES 585.00 653.00 682.00 760.00 919.00
EVENTS
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Capt. Kanwaljit Singh, Hon'ble Cooperation Minister, Govt. of Punjab
launching calender of Milkfed, Punjab for the year 2009.
Capt. Kanwaljeet Singh Hon'ble Cooperation Minister, Govt. of Punjab
(left side) is interacting the performance of Milkfed with
Sh.G.S.Babehali, Chairman, Milkfed, Punjab.
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Sh.V.K.Singh, IAS, M.D., Milkfed, Punjab and Sh.H.S.Grewal, G.M., Milk
Plant, Mohali receiving prestigious "Best Productivity Award" from
Dr.Akhilesh Prasad Singh, Hon'ble Minister of State for Agriculture,
Govt. of India bagged by Milk Plant, Mohali .
Sh.V.K.Singh, IAS, M.D., Milkfed, Punjab is sharing the achievements
of Milkfed with Hon'ble Cooperation Minister, Govt. of Punjab,
Chairman, Milkfed, Punjab. and other dignitaries of Cooperation
Department.
Sardar Gurbachan Singh Babehali, Chairman of Milkfed,
Punjab has been elected as M.L.A. from Gurdaspur
Constituency in the general assembly
Elections of Punjab held in February,2007.
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LOOKING BEYOND
× Milkfed strives to give better and remunerative price to the
farmers to make dairy attractive and sustainable profession.
× Providing improved technical input services to farmers.
× Setting up big commercial farms.
× More stress on clean milk production programme.
× Rural women empowerment.
× Massive modernisation of process and operations.
× Enforcement of stringent quality parameters.
× Strenghthing market base with specific stress on consumer
market.
× Dynamic enhancement in Verka product mix.
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INTRODUCTION
TO
MARKETING
SECTION
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MARKETING SECTION
Market is of two types:-
× Urban Market
× Rural Market
In Verka Milk Plant urban market is done by a separate Marketing
Department that is headed by Incharge Marketing under the overall
guidance of General Manager. He is assisted by Sales Supervisors, Milk
Bar ManagerManagers, Milk Bar Attendents and Dairy Helper-cum-
Cleaners. The Marketing starts with the product planning and ends with
consumer's satisfaction. For this purpose, the Sales Supervisor regularly
visit the market to study market needs & supervise the sale under the
different market conditions.
MARKETING SYSTEM
a) City Supply: - Market milk supply was started with effect from
13th April, 1986. The Plant is supplying pasteurized & standardized milk
packed in half litre poly packs through a market network of 674 agencies,
11 Milk Bars, given on lease & 4 Plant owned Bars in Patiala & in satellitetowns like Rajpura, Sirhind, Bassi etc. The supply of milk has also been
started in the markets of Shimla, Uttrakhand & Haryana. The initiative taken
by the plant, bore fruit & the plant started generating instant cash crunch.
Milk is also supplied to Mother Dairy on Custom Packing basis.
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b) Sweetened Flavored Milk: - The plant introduced this milk
during 1988. It has increased its production/marketing which improved the
profitability. Plant has started the sale of this flavored milk not only withinthe state but also in metro cities like Delhi and neighboring states of
Haryana & H.P. Keeping in view the demand; the Plant introduced the carry
away bottles for sweetened milk in 2004. Today with the addition of this
packing size in its fleet f the products, Plant is selling a record production of
its unit.
c) Paneer & Curd: - To augment the financial position of the Plant
& with a view to diversity in the field of production, the Plant has alreadyintroduced Production/Marketing of Paneer (Cheese) within Patiala as well
as in Haryana. The sale of these two products is picking up day by day the
Plant in order to match the competition due to which the curd is now made
of Double Toned Milk which earlier was made of Toned Milk. This as a
result, raised the sale.
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d) Cheese Plant: - A Cheese Plant with a capacity of 30 MTs per
month has been set up recently with a cost of Rs. 1.46 Crores which has
started functioning after obtaining a certificate from BEREAU of INDIANSTANDARS (BIS). The maiden consignment of Processed Cheese in 400
gm Tins has been flagged off on 26 th May 1998 by the then Managing
Director, S. Amrik Singh, MILKFED PUNJAB, Chandigarh, to the Ministry of
Defense. Thereafter, the supply of Processed Cheese is regular to the
Defense Forces & Civil Market all over the India
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URBAN MARKET
1. INCHARGE MARKETING:-
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INCHARGE MARKETING
SALES SUPERVISORS
SALES/MILK BAR MANAER
DIARY HELPER-CUM CLEANER
MILK BAR
ASSISTANT
MILK BAR
ASSISTANT
MILK BAR
ASSISTANT
MILK BAR
ASSISTANT
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To manage and organise all marketing functions, like sales of
product, organise the city supply, advertisement, to check the functioning of
all workers deputed in field and Milk Bars.
2. SALES SUPERVISOR:-
To sell the milk products to local dealers as well as outside dealers.
To ensure the payments from Govt. institutions, they also check the milk
bars and field requirements.
3. SALESMAN/MILK BAR MANAGER:-
To sell the product through Milk Bars, which are under the jurisdiction
of Milk Plant, Patiala.
4. MILK BAR ASSISTANTS:-
To assist the Milk Bar Manager at Milk Bars.
5. DAIRY HELPER-CUM CLEANER:-
In Verka Milk Plant they work as salesman, they have been given the
targets to sales, say 1000 products they sell the products market according
to demand and received cash, deposit to account department
RURAL MARKET
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But in case of Rural Marketing, products are sold through societies.
There is no any separate department for this purpose and the Rural
Marketing is secondary function of milk procurement department which isheaded by Manager Milk Procurement and works under the overall
guidance of Managing Director. He is assisted by Deputy Manager
Procurement, Vety Officer, Milk Procurement Supervisors and Milk
Procurement Assistants.
1. THE MANAGER OF PROCUREMENT:-
62
PROCUREMENT MANAGER
DEPUTY PROCUREMENT
MANAGER
DEPUTY PROCUREMENT
MANAGER
MILKPROCUR
-EMENT
SUPERVI
-SOR
MILKPROCUR
-EMENT
SUPERVI
-SOR
MILKPROCUR
-EMENT
SUPERVI
-SOR
MILKPROCUR
-EMENT
SUPERVI
-SOR
MILKPROCUR
-EMENT
SUPERVI
-SOR
MILKPROCUR
-EMENT
SUPERVI
-SOR
MILK
PROCUR-EMENT
ASSISTA
-NT
MILK
PROCUR-EMENT
ASSISTA
-NT
MILK
PROCUR-EMENT
ASSISTA
-NT
MILK
PROCUR-EMENT
ASSISTA
-NT
MILK
PROCUR-EMENT
ASSISTA
-NT
MILK
PROCUR-EMENT
ASSISTA
-NT
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He gives instructions & directions to Deputy Managers, Supervisors &
Assistants, helps in day to-day problems, Management of Chilling Centres,
hold the meetings and maintain contact with people to persuade them for buying milk products from this plant.
2. DEPUTY MANAGERS:-
There are two Deputy Managers. They encourage their subordinates
to do work accurately, check the rates of milk, check exact quantity of milk,
solve the problems of procurement, supervise the work of subordinates.
3. MILK PROCUREMENT SUPERVISORS:-
He checks the milk rates, fats, solve the problems of Procurement
Assistants, supervise the work, make proper raw material arrangements for
without any interruption in production of milk products.
4. MILK PROCUREMENT ASSISTANTS:-
They follow the directions given by Manager, supervise the work for
milk procurement, give orders to societies, full control on village societies,
check the qualtity of milk, maintain contracts with societies, solve early
society problems.
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MARKETING
STRATEGIES
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MARKETING STRATEGIES
The starting point for the effective rural marketing strategy is the rural
consumer and his product preferences. Studying the rural consumer
closely, analyzing his needs, life styles and standard of living will enable
marketer to formulate effective marketing strategies. Elements for effective
marketing strategies are:-
1. Product planning
2. Pricing
3. Positioning of product
4. Distribution channel planning
5. Promotional planning
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1. PRODUCT PLANNING:-
Before entering into the production process, it would be important tounderstand the likely improvements and modifications required in the
existing products. The production design, colour and quality ought to be
planned as per demand and the taste of the rural consumers. This would
help make products acceptable to the rural population. For example, it has
been observed that rural consumers relish "Home made ghee" which is
prepared by heating butter obtained by churning curd. This process induces
a peculiar attempt the ripening process for manufacturing ghee and should
develop flavour as close to that of the "Home made ghee".
The packing of products should be strong enough to with stand rough
handling. The size of packing should be smaller than urban retail pack so
as to suit the affordability by the rural masses. A low unit price pack is
desirable because of the low purchasing power of rural consumers.
2. PRICING:-
Price is an important element of the marketing strategy. In rural areas,
the role of price becomes more significant because of low purchasing
power of the rural masses. This factor should be considered while pricing
the product. For example, the price of ghee must be lower than the cost of
manufacturing ghee at home by milk producers, otherwise they would not
find it attractive to buy from the market.
Packing cost of the product should be kept as low as possible.
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3. POSITIONING OF PRODUCT:-
After analyzing the preferences of the rural consumer a firm should
position its product in an appropriate way. The positioning of the product
can be done in many ways. For example:-
a) Low price positioning
b) Positioning on the sense of belongingness
c) Quality leadership
After analyzing the product attributes and studying the rural habits,tastes and life style, one can come up with a proper strategy to position the
milk products in rural areas.
4. DISTRIBUTION CHANNEL PLANNING:-
Distribution is a major problem in rural marketing. Inspite of the
growing awareness about the potential of rural market, most marketingfirms have failed to tap it because they could not develop an effective
distribution system.
The rural areas hardly have any agents, dealers or stockiest.
Milk Plant has an advantage over the private enterprises because of their
daily milk collection network of village level societies. The society works as
stockists/dealer and the secretary of the society becomes a good medium
to route the products to the ultimate consumer. Therefore, if the secretary is
given retailer's margin, he gets motivated to sell the products. Credit
facilities against the milk sale can also boost the sales. Gram Seva Samiti
can also be used as sales point by giving them suitable margin.
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5. PROMOTIONAL PLANNING:-
While deciding on as to which media would reach the prospectiverural buyers effectively, the socio-cultural background, the literacy level and
their media preferences need to be studied. Rural people with low literacy
level would only remember brands by picture symbols as opposed to brand
names. For the rural consumer a message should be simple and design
should be catchy to comprehend.
As mentioned earlier one should understand the psychology of the
rural consumer before designing the "Message". Rural milk producers
generally perceive that converting milk into ghee at home is a cheaper
proposition. The message should so designed as to break these notions of
rural masses. Rural people should educate that conversion of milk into
ghee at home is a costlier proposition. Posters in this context should be
pasted at various societies and message should be communicated through
village extension workers.
Personal contact of village extension workers and secretary with
the producer members also plays an important role. Milk van could be
painted with advertisements of the brand of the Milk Plant to increase
awareness. Because of literacy level in rural areas, media selection
becomes a problem. However, "Word of mouth" advertising will emerged as
the most effective means of advertising and communications. It is also feltthat opinion leaders and important informants in the village have a greater
role in improving product image. Field team should contact them and seek
their help. Another popular effective rural media is "Wall painting" which is
already done by the Milk Plant's authority in case of sale of Verka cattle
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feed. Propaganda and demonstration vans, loudspeakers and participation
in village fairs & melas help in turning the villagers into buyers.
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RESEARCH OBJECTIVES
× To study the functioning of Verka Milk Plant.
× To study the consumer satisfaction towards Verka Milk products.
× To find out knowledge regarding the marketing strategies of Verka Milk
products.
× To get information about the awareness of Verka Milk products among
consumers.
× To study the brand image and media promotion strategies.
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
Scope of the study
The study/research has been performed in the Verka milk plant,
Patiala.
Purpose & relevance of the study
The purpose of my study is to find the satisfaction of the consumers
regarding the various products of Verka milk plant.
Location & the period of the study
The period of study/research covers a period from 12 th Feb. to 26th
May 2009. This period includes both the time taken in the plant & in the
survey to find the satisfaction of the consumers regarding the milk product.
USEFULNESS OF STUDY
The study can be useful to the company as they might come to know
about the importance of brand image and marketing strategies in the Verka
Milk Plant.
The study can be of great importance to the company.
Sample Size:
I have covered 100 consumers, Patiala.
Types of Data:
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I have used prefer as well as secondary data. Some data is been
taken from internet, some from MILKFED literature and some is gathered
through questionnaire.
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DATA
ANALYSIS
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1. Are you aware of Verka milk brand?
Yes
No
Interpretation: Out of 100 persons, when I asked this question then all the
persons said that they know about VERKA MILK BRAND. So I can say that
the awareness about VERKA MILK BRAND in Patiala is very good now, all
the persons know about VERKA MILK BRAND.
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2. Kind / source of milk purchased?
PackedDairy
Milkman
Interpretation: Out of 100 persons, when I asked this question then
19 persons said that they used packed milk, 27 persons said that they used
dairy milk & remaining 54 persons said that they used milkman milk.
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3. Which of the following would you prefer most?
QualityQuantity
Taste
Price
All
Interpretation: Out of 100 persons, when I asked this question then
73 persons prefer quality, 52 persons prefer quantity, 89 persons prefer
taste, 93 persons prefer price & 35 persons prefer all options-quality,quantity, price or taste.
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4. Are you aware that Verka produces different kind of milk
for different segment of consumer?Yes
No
Interpretation: Out of 100 persons, when I asked this question then
44 persons said that they are aware about different kinds of milk for
different segment of consumer but 56 persons said that they are not aware
about different kinds of milk for different segment of consumer.
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5. Are you aware that skimmed milk is good for patient and
health conscious people Contain 0.05% fats?Yes
No
Interpretation: Out of 100 persons, when I asked this question then
only 27 persons aware about skimmed milk is good for patient and health
conscious people because it Contain 0.05% fats but 73 persons are not
aware about this.
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6. Are you aware that Verka milk is pasteurized?
YesNo
Interpretation: Out of 100 persons, when I asked this question then
58 persons aware about verka milk is pasteurized but 42 persons are not
aware about this.
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7. Are you aware of the shelf life of Verka milk?
YesNo
Interpretation: Out of 100 persons, when I asked this question then
only 16 persons aware about the shelf life of verka milk but 84 persons are
not aware about shelf life of verka milk.
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8. Are you satisfied with customer service provided by Verka
Company?
Yes
No
Interpretation: Out of 19 persons, when I asked this question then 15
persons are satisfied with customer service provided by verka company but
4 persons are not satisfied.
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9. Why do you prefer Verka over other brand?
PriceTaste
Quality
Availability
Interpretation: Out of 19 persons, when I asked this question then 7
persons prefer price, 3 persons prefer taste, 4 persons prefer quality &
remaining 5 persons prefer availability.
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10. Are you aware that standard toned & double toned milk are
the best to be used for household purposed?Yes
No
Interpretation: Out of 100 persons, when I asked this question then
only 34 persons aware about that standard toned & double toned milk are
the best to be used for household purposed but 66 persons are not aware
about this.
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11. Are you aware that full cream milk is the best for growing
children & sports person as it contain 6.0% of facts?Yes
No
Interpretation: Out of 100 persons, when I asked this question then
only 22 persons aware about that full cream milk is the best for growing
children & sports person as it contain 6.0% of facts but 78 persons are not
aware about this.
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12. Should Verka use any kind of media to promote its
products & to make the consumer aware about itsproducts?
Yes
No
Interpretation: Out of 100 persons, when I asked this question then
all persons agree that verka should use any kind of media to promote its
products & to make the consumers aware about products.
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SWOT
ANALYSIS
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STRENGTHS
1. Brand Loyalty among the rural people for Verka products.
2. Good brand image of Verka products in the minds of rural
people.
3. Faith on Verka products by the rural farmers.
4. Rural people satisfaction with quality, price, quantity and
availability is also strengthening the dairy business.
WEAKNESSES
1. Lack of proper advertisements by the plant, such as posters,
glow signs, etc.
2. Lack of proper distribution system in rural areas.
3. Lack of proper marketing network in rural areas as like in urban
areas.
4. Very high rates of products such as bottle milk for Rs.12 for 200
ml.
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OPPORTUNITIES
1. Greatly improved expert potential for milk products of western
as well as traditional types.
2. Proper utilisation of available resources to decrease per unit
cost.
3. By product utilisation for import substitution.
4. Growing demand for milk and milk products.
THREATS
1. Introduction of foreign products in Indian market.
2. Poor quality of milk.
3. The liberalisation of Dairy Industry is likely to be exploited by
multi -nationals. They will be interested in manufacturing milk
products which yield high profits. It will create milk shortage in
the country adversely affecting the consumers.
4. Export of quality feed under the liberalisation policy.
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SUGGESTIONS
&
RECOMMENDATIONS
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SUGGESTIONS & RECOMMENDATIONS
Though the survey revealed that rural people like Verka's products to
a great extent and there is more demand of Verka brand but then also
some people want a change in its price, quality, quantity and some in
availability. Therefore, to make its customers fully satisfied, some measures
should be taken which will also add to its sales and improve its position in
the rural market. So, there were some suggestions given by the people who
are summed up as follows:-
a) Reduction in Price:-
Generally, people are not satisfied with the prices of 'Verka products'
they feel the products are bit expensive. Thus, to satisfy its customers,
price should be reduced to some extent.
b) Distribution System should be improved:-
People of rural area are not satisfied with the distribution system. So,
distribution system should be improved in rural areas.
c) Lack of Advertisement:-
Rural people have also complained about the advertisement of the
brand Verka. It should be made popular through more and more
advertisements and schemes so as to attract people of all age groups.
More hoardings should be put in villages and with the help of word of mouth
more awareness about products should be given.
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d) Availability:-
The products of Verka should be easily available in societies. There
are some areas where Verka products are not available easily in societies.Therefore, Verka should expand its market in rural area, so that products
are available easily. More variety of products should be send to the
societies.
e) Improve quality of cattle feed:-
Some people also suggested that quality of feed which is supplied to
societies should be improved so that good quality feed is given to stock.
Apart from all the above, some rural people had nothing to suggest
and they said that it needs no amendments.
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CONCLUSION
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CONCLUSION
At last I conclude from my training and from my survey that
every person is aware about the verka milk products. But I find that
to bring more awareness about the verka products and there
benefits there are a need to use different media by the verka milk
plant. In my visit I find that most of the people do not like topurchase the products due to the high price of products. On the
other hand some prefers quality as well as taste also. One more
thing I want to say that it is necessary to give information about the
verka products in the rural areas also.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
WEBSITES
• WWW.MILKFED.NIC.IN
• WWW.AMAZON.COM/MARKETING-MANAGEMENT-PHILIP-
KOTLER/DP/0130336297
• WWW.WIKIPEDIA.ORG/WIKI/MARKETING_STRATEGY
• WWW.PBCOOPERATIVES.GOV.IN/MILKFED_PRODUCTS.H
TM
• WWW.WIKIMAPIA.ORG/513852/MILK-PLANT-VERKA
• WWW.BUSINESS-STANDARD.COM/INDIA/NEWS/VERKA-MILK-
PLANT-MAY-GOSTIR/270274
BOOKS
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• MARKETING MANAGEMENT
(C N SONTAKKI)
• PRODUCT MANAGEMENT
(S.A. CHUNAWALLA)
• MARKETING RESEARCH
(BALRAM DOGRA
GURDEV S. THAKURRAJESH VERMA)
• PRINCIPLES & PRACTICES OF MANAGEMENT
(L M PRASAD)
• STRATEGIC PLANNING & MANAGEMENT
(L M PRASAD)
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ANNEXURE
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CUSTMER SATISFACTION REGARDING VERKA PRODUCT MILK
Name:
Add:
Telephone No:
1. Kind/source of milk purchased?
Packed
Dairy
Milkman
2. Which of the following would you prefer most?
Quality
Quantity
Taste
Price
Availability
All
3. Are you aware of Verka milk brand?
Yes
No
4. Are you aware that Verka produces different kind of milk for
different segment of consumer?
Yes
No
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5. Are you aware that skimmed milk is good for patient and health
conscious people Contain 0.05% fats?
YesNo
6. Are you aware that Verka milk is pasteurized?
Yes
No
7. Are you aware of the shelf life of Verka milk?
Yes
No
8. Are you satisfied with customer service provided by Verka
Company?
Yes
No
9. Why do you prefer Verka over other brand?
Price
Taste
Quality
Availability
10. Are you aware that standard toned & double toned milk are
the best to be used for household purposed?
Yes
No
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11. Are you aware that full cream milk is the best for growing
children & sports person as it contain 6.0% of facts?
YesNo
12. Is Verka using any kind of media to promote its products &
to make the consumer aware about its products?
Yes
No
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× To study the consumer satisfaction towards Verka Milk products.
× To find out knowledge regarding the marketing strategies of Verka Milk
products.
× To get information about the awareness of Verka Milk products among
consumers.
× To study the brand image and media promotion strategies.
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