9 Things You Need TO Know About SEO

hello!I am Ahmed Ibrahim

I am here in a mission to make the internet a better place.

You can find me at @egahmad – ai @ seoegypt.com

1.

What is SEO?Search Engine Optimization in 5 minutes

“Search engine optimization

(SEO) is the practice of improving and promoting a

website to increase the number of visitors coming

from search engines such as Google, Bing, and Yahoo!

SEO is quite a complicated procedure, with many

aspects. It deals with the words displayed on the

page, and with the way, other sites link to the

website.

SEO helps search engines understand what each page on your website is about and how it

will be useful to their users.

2.

Why SEO is so…………!Important?

Free and 24/7✘With 1,600,000,000,000 searches

per year in Google only !!

Why SEO is important✘ There are 1,600,000,000,000 searches every year and 3.5 million

every day - and that is just on Google. ✘ 67% of internet users use search engines.✘ 62% of users click on the first 3 results that come up on those search

engines.✘ 42% of users click on the first result.✘ SEO is open 24/7.✘ SEO helps all other communication and advertising channel such as

Social Media and Content Marketing.✘ Search engines never charge you - they offer a free service.

Therefore, SEO is an investment rather than a cost.✘ SEO is good for business visibility, credibility and branding.✘ SEO gives you a better return on investment than other channels (TV

ads, Banners, etc). ✘ SEO gives real evaluation of your business. People change their

business plans, tactics and even their products after gaining experience with SE users.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker1838 - 1922

“

Why SEO is important

Why SEO is important

3.

How Search Enginesworks?

✘How search engines started✘Spiders, Crawlers, Robots and

Indexing✘Google page rank

How search engines works?

4.

How Search Enginesrank my website?

The main important 67123481234 factors that effect my website rankings

The main three components

On-pageOn-site Off-page

Website structure Page Content Link Building

How Search Engines rank my website?

Authority

Relevancy

Egypt Hotels

✘ Most (hotels)✘ Least (restaurants)

✘ Who are your neighborhood✘ Link Building

How Search Engines rank my website?• SEO is a logical and mathematical process.• SEO is not “click and install” - you cannot leave it “as is.” It is a continuous

process.• SEO strategies are in constant flux. Last year’s methods may not work today.

Your techniques might need fine-tuning, or even a total makeover.• When it comes to analytics data, what you see is not always, what you get.• SEO is tactical, it makes a plan.• Your ranking is not a property, it is a status. In other word, you do not “own”

your ranking on search engines. Everything is fluid and dynamically changing. Other businesses (i.e., your competition) are constantly trying to steal your traffic, sales, and market share.

• Without an ongoing strategy to defend your past results, and a plan to fight night and day against fresh competition, you cannot expect to see upward trends in your Google Analytics - or profit curves that move in a positive direction.

5.

What is the difference between SEO consultant and Digital Marketing Manager?

✘ There is not necessarily a difference between the two.✘ SEO is a digital marketing channel.✘ SEO affects all other channels and is affected.

Consultant vs Digital Marketing Manager

✘ SEO Consultants have the ability to increase a website's organic traffic and its authority (possibly need to explain what you mean by authority) - to do that they use search engine optimization techniques.

✘ SEO Consultants develop the SEO strategy.✘ ✘ Digital Marketing managers are be responsible in all channels such as -

✘ Content marketing. ✘ Social media marketing. ✘ Email marketing. ✘ Mobile marketing. ✘ Banner advertising.

✘ Digital Marketing managers develop the entire e-marketing strategy.✘

Consultant vs Digital Marketing Manager

6. Do I need to hire an

SEO expert

Do I need to hire an SEO expert

✘ Web developers and designers alone do not have the required skills to make your website SEO friendly.

✘ Do it yourself and a 30 second mistake could affect your website's performance for the next 10 years.

✘ Search engines' rules are now changing on a monthly basis - you need to be up to date.

✘ Google recommend hiring an SEO professional to help you improve your website. In the meantime, Google hire SEO experts to improve their OWN websites.

✘ SEO is a continuous job - if you stop you could be in a position to lose all your rankings.

Do I need to hire an SEO expert

7. How can I chose the

correct SEO Agency?

How can I chose the correct SEO Agency?

✘ Check their SEO and Digital Marketing experience. Ask them to provide currently running examples, case studies and read any testimonials they have. As well as asking how long they’ve been online, look into their academic history and any other relevant experience.

✘ Ask them how they will promote your web page and with what technology.

What digital means will they use such as social media and email and how your company will see results?

How can I chose the correct SEO Agency?

✘ How much will it cost? Will it be a monthly fee or will it be by the hour? Will you receive a monthly update showing how your investment is working?

✘ Can they guarantee you the top spot on Google? If so, you don’t want them! It is impossible to guarantee the top position and any SEO worth their salt would never make such a claim. Rather, all they can do increase your overall traffic. That’s not to say that we might actually achieve the number one position for you – it could happen.

✘ Try a sample first. By starting with our SEO Auditing Service, clients get an evaluation of any problems within their website, including corrections that need to be made, for a small, one-off fee. This is the beginning of outlining a digital marketing strategy, custom designed, specially for them.

✘ Do they have endorsements from industry leaders? Ask to see results from successful companies in your own sector and how they have improved traffic for them.

8.

What do I need to know before starting my

website?

What do I need to know before starting my website

✘ Do not focus on colors or the look and feel; start with function, traffic, leads and conversions.

✘ The Google speed tool will give you insights about your website speed; it is also a ranking factor.

✘ Use blogs or other gateways such as press release to feed your website with content.

• Basic SEO needs Meta descriptions, title tags and alternative texts for images.• Google webmaster tools and Google Analytics setup from day one.• You should have one page for every need, product or target audience. • Avoid copying content from other websites.• If you are going to use your old content, instruct search engines about it with 301

redirects.

What do I need to know before starting my website

What do I need to know before starting my website

What do I need to know before starting my website

✘ Define your goals.✘ Define your target audience.✘ Be creative, think like a customer or

buyer..✘ Track and record every action, change

happens to your website. (?)✘ If you hired an SEO expert or developer -

always ask for a detailed report about the actions taken.

✘ Make a strategy for your content. (This is necessary).

9. Penalties

Penalties

✘ Poor quality. HTML, CSS and JS should be optimized; look and feel should be in a highest level.

✘ Lack of content, empty website does not attract visitor neither Search Engines.

✘ Too many links from irrelevant websites.✘ Too many links from low quality websites✘ Over optimization (links, keywords, etc.).✘ Paid links.

• Hidden text, automatic redirects.

• Outbound spam links.• Malware.

• Organic traffic suddenly drops.• Your website disappears entirely from search

engines.• Review your webmaster tools.• Review Google penalty time line and

compare dates.

Penalties

Thanks