What ?Why?
Purpose of home page may not be the same as that of the
overall website.
Let’s createa website . . .
Aboutwhat?
I don’t know . . .we’ll think ofsomething!
OK!
1 Clear Goal
2 Page Layout
• Light color page• Dark background
Plenty ofwhite space
Short sentences & paragraphsMust be visually scanable
Original
Relevant
Informative
Current
Page Content3
Obvious & easy to use
Shouldn’t have touse a GPS . . .
Navigation4
Search
May we help you?
Makes it easier for visitors tofind what they want
5 Site Search
Proper use of graphics is important
Graphics are importantfor social sharing
Don’t use graphics simplyfor decoration
Use of Graphics7
FacebookPinterest
Google+
Social sharing buttons or linksshould be readily available
Social Media8
Avoid Clutter9
Clutter can . . . • Turn off the visitor• Make things hard to find• Slow down load time
Use only elements thatmake home page more“Usable”
You only get one chanceto make a good first impression.
Important Steps To Effective Home Page Design
Old West Bar & Grill4065 Cheyenne Trail - Tucson, AZ 11111
123-456-7890No Reservations Required
HOME CONTACTABOUT US GALLERYRESOURCES
9
People like to contact a real person.
Call to action must be honest & transparent
PhysicalAddress
Phone CellPhone
EmailAddress
Fax
Contact Info6
BLOG- WEB-CONTENT-Marketing .com
• Professional Blog Writing• Small Business Web Design
• Graphic Design• Infographics
http://blog-web-content-marketing.com
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