Can you go viral on your intranet?

Ayesha Graves

Intranet manager, ‘myfsb’

@ayemorg

Key ingredients:1. Content2. Timing3. Opportunity4. Luck!

...sort of!

Ayesha Graves - Intranet Manager, FSB@ayemorg

Meet Norris

• Or #Norris• How it started• Forum – ‘my market’• Fame!

Ayesha Graves - Intranet Manager, FSB@ayemorg

Norris takes off

• Wrote a blog – • Created a ‘treasure

hunt’ for Norris -

Ayesha Graves - Intranet Manager, FSB@ayemorg

Norris takes off

• Used Norris to launch our Christmas activity...

Ayesha Graves - Intranet Manager, FSB@ayemorg

Norris takes off

• ...including an advent calendar

• But it wasn’t all fun and games – rather a mixture of: – social– business / staff info– intranet info

Ayesha Graves - Intranet Manager, FSB@ayemorg

Norris takes off

Ayesha Graves - Intranet Manager, FSB@ayemorg

Fab idea. Off to stalk #Norris now!!

...the advent calendar was extremely popular, with hundreds of hits in those 24 days before Christmas.

What was the impact?

Ayesha Graves - Intranet Manager, FSB@ayemorg

• Encouraged people to interact – safe topic

• Helped to show different functions and areas

• Helped people to engage with the new intranet...

“If only Norris knew he is the star of myfsb”

What was the impact?

Ayesha Graves - Intranet Manager, FSB@ayemorg

... and discover some of its key functions– Discussion forums – Document comments– Liking content– #tagging

“...as a new member of staff, found advent

calendar very helpful in familiarising myself with

the intranet...”

Ayesha Graves - Intranet Manager, FSB@ayeshagk

• Did Norris find a new home?– Yes

• Does anyone use ‘mymarket’?– No

• myfsb shown consistent growth since launch– from 75% to 95% today

What happened next?