8 SELLING SINS

RAJESH SOUNDARARAJAN @RAJESHSOUND

SIN ON THESE AND YOU ARE DEAD MEAT

#1 NOT LISTENING

LISTEN TO WHAT THEY SAY TALK WHEN YOU MUST

#2 NOT BEING

ACCOUNTABLE

DON’T PASS THE BUCK, EVEN WITHIN YOUR FIRM;

BUYERS WANT YOUR PERSONAL SKIN IN THE GAME

#3 NOT UNDERSTANDING

THEIR BUSINESS

THEY WON’T ANSWER ZILLION QUESTIONS DO YOUR RESEARCH

#4 NOT BEING AN ALLY

THEY RISK CAREERS TO DO BUSINESS (WITH YOU)

REPRESENT THEIR BEST INTERESTS

#5 NOT SOLVING

PROBLEMS SELLING FEATURES

STOP DIARROHEA ON FEATURES TELL HOW YOU HELP THEIR BUSINESS

#6 NOT BEING

ACCESSIBLE WHEN NEEDED

ANSWER THEIR EMAIL OR VOICE MAIL WITHIN MINUTES, NOT HOURS

#7 SELLING, NOT

HELPING

YOU DO THE THINKING ON HOW TO HELP NOT HOW TO SELL

#8 WASTING THEIR

TIME

IF YOU AREN’T RIGHT CHOICE, SAY SO DON’T WASTE THEIR TIME, AND YOURS

ALSO CHECK OUT

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8 SELLING SINS

RAJESH SOUNDARARAJAN @RAJESHSOUND