Boris Veldhuijzen van Zanten Co-founder & CEO TNW
@Boris
News Events
Data Space
• 24/7 reporting
• 25/50+ posts a day
• Between 200000 and 400000 daily visitors
• 2,5m+ followers on social media
• #20 in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence
misconceptions about theFUTURE OF MEDIA
8
We can reach the
whole world!
1/8
Online advertising is
The Future
2/8
Banners aren’t working
Banners aren’t working
Online advertising is
Doomed
3/8
Over the next 5 years, the consumer tech and
media industry will grow by over $500 Billion
Over the next 5 years, the consumer tech and
media industry will grow by over $500 Billion
Social media means your audience will do your
marketing for you
4/8
Shares ≠
Visitors ≠
Revenue
You can engage directly with your
Community
5/8
Do feed the trolls
Getting started is
cheap and easy
6/8
There’s already too much news online
too much
7/8
Being first matters less, and is harder
Knowing what happened and why matters more
and is also harder
We have to find out what
works
8/8
Mobile is the future, so we need
apps
9/8
Mobile isn’t mobile
So why aren’t apps the future?
apps used per month27
spent on only 5 apps79%
It is really difficult to make something people want
Making money from something that people really want, is relatively easy
Boris Veldhuijzen van Zanten Co-founder & CEO TNW
@Boris