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Page 1: 6e (Print) Essentials of Marketing

EssentialsofMarketingEdition: 6thEditionPublicationdate: 2020Author/Editors: Cant,MCISBN: 9781485131168Format: SoftCoverNumberofPages: 256Retailprice: R270.00(incl.VAT,excl.delivery.)WebsiteLink: juta.co.za/pdf/28240/

AboutthisPublication:

ThiseditionofEssentialsofMarketinghasahands-onapproach,givingpracticalexplanationsofthemarketingprinciplesinabusiness.Anumberoffundamentalaspectsofmarketingareexplainedinalogicalandunderstandableway,fromtheenvironmentinwhichabusinessoperatestothedevelopmentofanintegratedmarketingstrategy.NewChaptersSegmentingbusinessmarkets,choosingtargetmarketsandpositioningproductsServicesmarketing

KeyFeaturesTestyourselfquestionsSupportMaterialMCQsPowerpointslidesCasestudies

Page 2: 6e (Print) Essentials of Marketing

ContentsInclude:

Chapter1:ThebasicsofMarketingChapter2:ThemarketingenvironmentChapter3:TheinternationalmarketingenvironmentChapter4:MarketingresearchChapter5:ConsumerbehaviourChapter6:Marketsegmentation,targetingandpositioningChapter7:Segmentbusinessmarkets,choosingtargetmarketsandpositioningproductsChapter8:IntegratedmarketingChapter9:StrategicmarketingChapter10:Servicesmarketing

OfInterestandBenefitto:

UndergraduatesandpostgraduatemarketingstudentsEntrepreneurs,businessandmarketingexecutivesaswellasbusinessconsultants

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