Transcript
Page 1: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

6 RULES OF CONTENT

MARKETING

Page 2: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

It’s not Promotional

Promotional materials rarely excites or inspires individuals or businesses, and both of these are critical components of content marketing.

Page 3: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

Is it relevant?

Generic content that is not highly relevant to a reader will not result in success.

When writing content you must ensure that it will be useful to the reader.

Page 4: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

Does it answer questions?

Your content should answer a business question or problem.

Giving people information about topics where there is no need for information will be a wasted effort by you.

Page 5: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

Is it well written?

Poorly written content will not only provide poor results, but will also hurt your company’s reputation.

Take time to ensure content is presented in a thoughtful manner and is free of errors.

Page 6: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

Does it support your objectives?

If the content you create does not support business objectives in any way, it is a waste of resources to produce.

Keep business goals in mind when creating content.

Page 7: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

Since you write to support a business goal, your content could come across as biased.

Ensure that your content provides proof either through quotes and testimonials or through actual metrics and statistics.

Page 8: 6 rules of Content Marketing

Andrew Scaife Consultingonline marketing made easywww.andrewscaife.com

MORE ADVICE

More information is available on my blog:http://tinyurl.com/ASCcontent