BRAND5 TIPS FOR YOUR MUSEUM’S

STRATEGY

Robert SteinDeputy Director

Dallas Museum of Art

DALLAS

POPULATION OF 7MFASTEST GROWING REGION IN THE US

DALLAS MUSEUM OF ART

Flickr Credit ~cliffbaise

ARTSDISTRICT

A PART OF THE NATION’S LARGEST

MUSEUMWHAT DOES IT MEAN TO BE THE CITY’S

BRANDWHAT IS YOUR

AND WHAT DOES IT MEAN?

FREEDOMDMA’S BRAND IS ALL ABOUT

BRAND5 TIPS FOR YOUR MUSEUM’S

STRATEGY

Flickr Credit ~samlaviBE REAL

Flirckr Credit ~superhua

BE OPEN

Flickr Credit ~canopic

BE DIFFERENT

BE WRONGSOMETIMES

BE BUILDING

THANK YOU!

Robert Stein - @rjsteinDeputy DirectorDallas Museum of Art