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Tuesday’s Tips & Tactics5 Search Metrics That Truly Matter
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Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
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Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
# of Keywords Driving
1. Traffic
2. Conversions
3. Customers
![Page 4: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
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Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
# of Branded/Non-branded Keywords Driving
1. Traffic
2. Leads
3. Customers
![Page 6: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
![Page 7: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
% of Unknown Keywords to Known
# of Unknown Keywords Driving
1. Traffic
2. Conversions
3. Customers
![Page 8: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
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Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
All Associated Ratios (Known, Unknown, Branded, Non-branded)
1. Visit to Conversion
2. Conversion to Customer
3. Visit to Customer
![Page 10: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
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2012 SEO Guide to Link Building
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