AUTHORITYALCHEMY
Authority Media Group, LLC. All Rights Reserved 2013
5 Places to Claim Your Authority...That You MUST NOT MISS!
Monday, November 18, 13
AUTHORITYALCHEMY
Authority Media Group, LLC. All Rights Reserved 2013
Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself
or your business.
1. CREATE A CUSTOM PROFILE URL : a default LinkedIn URL will contain gibberish letters and numbers. Change it to your name.
2. COMPLETE YOUR PROFILE: Get your profile strength to an “All-Star” ranking. Take the time to fill out everything...just keep going until its done.
3. BUILD CONNECTIONS: The first step is to upload your email contact list. Next, join groups with people similar to you or ones with potential prospects. Then request connections with
members of those groups.
4. GET BACKLINKS: Go to Fiverr.com and buy a linking packages. Try a “link pyramid”, wait a week then get a “link wheel”. If your LinkedIn profile isn’t on the 1st page, get a social sharing
package from a site like SocialADR.com for a month.
5 Places to Claim Your Authority...That You MUST NOT MISS!
Optimize Your Resume: LinkedIn
Monday, November 18, 13
AUTHORITYALCHEMY
Respect the King:Google+
Authority Media Group, LLC. All Rights Reserved 2013
Since Google wants this to succeed desperately, they will give it preferential
treatment in search results.
The SEO title for your Google+ profile is your name followed by Google+.
The meta description for your Google+ profile begins with your name followed by your tagline, occupation, current employer, current location, and first part of your introduction as framed in red
in the above image.
Anything after 160 characters gets cut off in search results, so keep that in mind.
You can get dofollow links back to your website in your Introduction. Links to your Other Profiles and Contributor To sections are now marked nofollow.
5 Places to Claim Your Authority...That You MUST NOT MISS!
Monday, November 18, 13
AUTHORITYALCHEMY
Another Reason for Video:YouTube
Authority Media Group, LLC. All Rights Reserved 2013
Of course, make sure to use your name as the YouTube channel name...but you should also use the “Channel Keyword” feature to help rank their YouTube
channel.
If you’re looking to rank your YouTube Channel in Google, then you need to add your name in the Channel Keywords to make sure Google and YouTube know your name is a main focus for the
channel.
Channel Keywords used to be called Channel Tags and the name has changed in the One Channel layout.
Adding your Channel Keywords makes things easier for Google and YouTube to rank you, as it gives them more information about what your Channel is about, and where to add you when
people are on YouTube, or searching on Google.
You can add other keywords too, but just stick with the relevant keywords or you will eventually get smacked.
5 Places to Claim Your Authority...That You MUST NOT MISS!
Monday, November 18, 13
AUTHORITYALCHEMY
People Like People:Facebook
Authority Media Group, LLC. All Rights Reserved 2013
Treat it like a normal webpage. Add content on a regular basis and get lots of links.
The names of your Facebook page, custom URL, and custom tabs are of utmost importance.
Search engines see these titles in Heading 1, which means they’re heavily ranked by search engines. Craft the title of your page, tabs, and URL carefully, making sure they contain your
name.
If Google sees that your tabs and pages are being linked to by numerous sources, both on and off of Facebook, then your page and tabs must be important. But search engines also take into
consideration where the links are coming from.
A link to a custom tab on your business page will be weighted much more heavily if it’s from a popular, recognized source.
5 Places to Claim Your Authority...That You MUST NOT MISS!
Monday, November 18, 13
AUTHORITYALCHEMY
The Easiest One: Twitter
Authority Media Group, LLC. All Rights Reserved 2013
Twitter provides an opportunity for your website, blog or even your Twitter profile to be ranked with authority by Google.
Google seems to have placed higher authority on various social signals such as followers, tweets, retweets, links within tweets, and links back to your Twitter profile.
1. INCREASE TWEET AND RETWEET VOLUME: Google starts to pay attention to you (within an authority category) when you reach you reach 5,000 tweets. Be consistent, and tweet good
content to your viewers.
2. OPTIMIZE BIO: Google looks at your bio thru the lenses of its Meta-Description. This means your bio must incorporate keywords, be both crisp and interesting and be informative.
3. OPTIMIZE HEADER, BACKGROUND AND BIO PIC: Prior to uploading your profile picture make sure you use keywords within the picture filename. The filename will be used in the ALT tag,
which Google recognizes for indexing purposes.
5 Places to Claim Your Authority...That You MUST NOT MISS!
Monday, November 18, 13