Online Marketing Magic
With Richard and Lori Ballen
A Vision Masters Production#ballenmethod and
@ballengroupFacebook.com/
loriballenmethod
Post TWEET
WHAT IS THE BALLEN METHOD?• A method of internet marketing designed to
dominate the web for a desired set of long-tail keyword phrases.
• Dominate = Multiple times on page one of the search engine for that phrase
• This is done through target marketing and hyper-local strategies
New Self Hosted Wordpress- About 3 months old
#1 and #2 Ranks
2 Different PagesOn Same Site
Wordpress Blog on eAgenC by KW domain
PAGE 1
Your website
Blog
Social Media
Press Releases
Classified Ads/ Listing Feeds
Video
Campaigns /Offline
HOW IT’S DONE
Choose Local, National, or GlobalChoose Local, National, or Global
Choose Low Competition first, Then Medium. Under 200 Searches Ranks Fast
Real Estate Agent
Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent for Short Sales
Focus on The long-tail
stockton lake real estate 70 LowStockton real estate trends 20Lowmetrolist stockton ca 390 LowStockton ca map 390 Lowmls stockton 140 Lowwhere is stockton ca 480 Lowripon ca homes for sale 110Lowstockton realty 320 Low
BETTER LONG-TAIL CHOICES
Every Great Website Should Have
• Problem Solving Content• Product (IDX Listings and Home Values)• Seller-Centric Articles• Buyer-Centric Articles• Contact Information – Clearly
Displayed• Local Information• Lead Capture = Forms and offers
OTHER CLASSIFIED AD SITES
• Backpage.com
• Classifiedads.com
• ClassifiedFlyerads.com
• Wordpress/ActiveRain/Blogger (Yep, it’s true)
A Great Blog Does a few things
• Solves Problems and Informs• Is a local Directory• Helps people to know you (Video/Pics)• Links to properties and home values• Ranks HIGH on Search when Optimized• Gives you something Social to Share
Blog Categories
• Seller Tips• Buyer Tips• Things to do in _______• Q & A• About Me• Featured Listings
1. Create your Brand & Identify Audience
2. Determine your Specialty
3. Build a Useful Website
4. Market Your Listings
5. Blog
6. Use Video
7. Learn to Use Social Media