5 Hot OmnichannelTrends
1. Buy online, pickup anywhere
Best Buy allows you to see which products are in stock and pickup orders from over 1,500 stores.
Online shoppers can pickup their items at any post office location free of charge.
With the Amazon locker program, you can ship online orders to 7-11 and Staples stores for free in-store pickup.
Vons offers hourly grocery deliveries for their customers.
2. Ship from Store
Having a ship-from-store program helps prevent lost online sales.
3. Mobile’s “In-Store” Mode
➤ 84% of smartphone shoppers use their devices to help shop while in a store
➤ 54% of shoppers are keen to use mobile devices to compare prices in-store
➤ 1 in 3 shoppers use their smartphones to find information instead of asking store employees
4. Everything, everywhere(the endless aisle)
Products should never be out of stock. Retailers can ship items not located in stores to enhance the customer experience.
5. Augmented Shopping
Google Glasses: A Shopping Experience Right in Front of Your Eyes
Augmented reality mobile shopping will improve in-store customer experiences.