WEBSITE – WWW.NNC-SERVICES.COM TWITTER - HTTPS://TWITTER.COM/NNCSERVICES
FACEBOOK - HTTPS://WWW.FACEBOOK.COM/NNCSERVICES LINKEDIN - HTTP://WWW.LINKEDIN.COM/COMPANY/NNC-SERVICES
5 Great Blogging Benefits for B2B Companies
More and more companies, from the largest corporations to SMEs, realize the necessity of an online
presence in order to develop their businesses. The blog is one of the best online tools that can help any
start-up or well-positioned business to attract new customers or develop a closer relationship with
those who already are your clients.
Blogging has quickly become the main marketing activity that businesses rely in order to increase the
traffic to their websites, push Google rankings and generate leads. However, as we mentioned in one of
our previous blog articles - “3 Whys and How’s for B2B Blogging” -, there are companies in the B2B
industry that are still reluctant when it comes to blogging.
Here is a list with some of the benefits that B2B blogging brings to companies:
Share the latest news and ideas with your prospects and customers – Anything you’ll write will
affect you in one way or another. No matter what industry are you in, try to share fresh and
dynamic content with your visitors. If your blog articles are well-written, documented, include how-
to information and insightful opinions, you’ll be able to create a great audience that will interact
with your brand.
Position yourself as a leader in your field - The competition is harsh, especially for B2B companies.
To be successful on the market you have to be considered a leader in your field. You must find a
way to get people to trust you, follow you, and finally, to buy your products and services. Blogging
allows you to share your knowledge in the industry you work in and showcase your products or
services.
Increase the traffic on your website – Blogging is the marketing activity meant to attract the right
people on your website. Having a blog attached to your company website and producing content
regularly will get your website climb higher on the search engines.
WEBSITE – WWW.NNC-SERVICES.COM TWITTER - HTTPS://TWITTER.COM/NNCSERVICES
FACEBOOK - HTTPS://WWW.FACEBOOK.COM/NNCSERVICES LINKEDIN - HTTP://WWW.LINKEDIN.COM/COMPANY/NNC-SERVICES
Target qualified leads – When a person visits your website, you want that person to be interested
in your company, to be a potential buyer of what you have to offer. With blogging you update your
company’s website constantly. You can write about your industry, your offers and, by placing
specific keywords in your content (relevant to what you do), is more likely that those visiting your
website to be genuinely interested in your products. In this way you are certain that all the traffic
on your website is about quality, not quantity.
Share your expertise regarding the technology you use – It’s a great opportunity for B2B
companies, especially IT&C, to share their knowledge about what technology they use, their
complexity or what innovations they use that make their products or services different from those
of the competition.
B2B blogging is an online tool that will definitely help you engage with a global audience and expand
your business. To generate great results, offer meaningful information on a regular basis. For a B2B
company, this means financial, technological and human resources and if your company doesn’t have a
well developed in-house department, you may consider outsourcing this task to an online marketing
company.