IT’S NOT YOUR KIDS’ YOUTUBE
ANYMORE
Practice Growth Through Video
CARESTRUCK www.carestruck.com
708-995-1370
Traditional marketing tactics limit video to a single production as an extension of an otherwise static online brochure.
Like paper charts in an age of electronic health records, it's a tactic that has become obsolete.
VIDEO VIEWING BY THE NUMBERS
unique visitors check out a YouTube video each
month for more than hours of video viewing.
YouTube Statistics
VIDEO VIEWING BY THE NUMBERS
of all online activity is spent interacting with video. Digital Sherpa
VIDEO VIEWING BY THE NUMBERS
Internet users watch at least one video online per day. By 2018, video will represent
of mobile browsing. Cisco Systems
The potential to create differentiation through video is proven. Engagement is trackable and return on investment, measurable.
Instead, leverage • Testimonials
• Success stories • Clinical advances • Patient Education
For a compelling video cast that provokes interactivity and extends
engagement.
Factors lending
YouTube its marketing
PORTABILITY
URL links fit easily into fully integrated social strategies that can be embedded within nearly any medium and viewed universally on mobile devices.
SEO
A video following can be directed to a dynamic website to extend engagement and grow the brand footprint. Storyboards build momentum.
TARGETING
Comments and discussion can take on a life of their own, and provide unique opportunities to target and learn your audience.
CONTENT Quality media begins with original content that brings stories to life. The sheer volume of healthcare video leaves no harbor for poor quality.
STRATEGY
Video itself isn’t a strategy. Growth is sustained through disciplined commitment to a cohesive multimedia plan. Carestruck is helping clients grow by optimizing today’s tools.
CALL TODAY 708-995-1370
Stephany S. Scott Principal Consultant
CARESTRUCK www.carestruck.com
Email [email protected]