5 Steps for building strongrelationships with your clients
“It is 4-6 times more expensive to acquire than to keep”
1 Reward, don’t promote
2 Be useful
3 Don’t appeal to your own authority
4 Work with, not for
5 Be transparent
5 Steps
Reward, don’t promote
1
Thoughtful gifts
=
Best way to retain clients
Don’t give the same gifts to your clientsthat you hand out at a trade show.
Current clients need to be retained,not sold on your services!
Time consuming
1
Expensive shipping
3
Hard to decide
2
Giving personalized gifts is difficult
We have curated gifts forany type of client!
Saves you time
1
Ensures your client
gets a great gift
Take care of the
delivery & costs
3 4
Saves you money
2
Spoil
Be useful
2
Send relevant content
Provide informationabout your service.
Don’t overload your clients with information.
Don’t appeal to your own authority
3
Don’t talk down to your clients!
Listen to them and explain whatcan or can’t be done.
Good communication is key
Work with, not for
4
Create a team dynamicwith your client
Get the client on boardand excited.
Push towards the same goal… together!
Be transparent
5
If something can’t be done… speak up.
Nobody likes surprises.(bad ones… duh!)
Don’t string your clients along.
Bad news is better to hearat the beginning!
Now go show your clients you care