YOU WANT THE LISTENER TO
REMEMBER WHAT YOU SAY
BUT . . .
PEOPLE TEND TO
. . .
AND/OR . . . . . . . . . . . . . .
NOT PAY
ATTENTION
Year 2000
13 Seconds
Year 2013
8 Seconds
Goldfish’s Attention Span
9 Seconds
Average Human Attention Span and Goldfish’s
So
here
are . . .
Conversation Tips
To Make YouMemorable
in 30 seconds or less
USE A CONNECTION STORY
01
Don’t just
state facts
them . .
. . But how?
According to
Amanda MarkoStrategic Communications Consultant
Entrepreneur (magazine)
‘Hi, I’m very trustworthy, hardworking and diligent.’
Don’t say -
Instead, say -
TELL A STORY THAT GIVES THE PERSON
YOU ARE TALKING TO THE IMPRESSION THAT
YOU ARE TRUSTWORTHY, HARDWORKING
AND DILIGENT.
02
DITCH THE JARGON
UNLESS THE PERSON YOU ARE
TALKING TO SPECIALIZES IN THE
FIELD OF YOUR CONVERSATION
TOPIC. . .
Leave out thesuper-technical/industry-specific
terms.
It will make what you say
clearer
stick in their minds much
better.
PUTT ING EFFORT INTO
RESEARCH BEFORE
MAKING A BUS INESS
DECIS ION
DUE DILIGENCE
Example
ADD AN ANECDOTE
03
ANECDOTE
Interesting story about a real
incident or person
A Stanford study shows thatretention rate is higher when
statistics and anecdotes both
are used
SEE THE DIFFERENCE !
Anecdotes
65-70%
(Statistics 5-10%alone)
RETENTION RATE
SHARE SOMETHING YOU HAVE IN COMMON
04
You Listener
Co
mm
on
G
rou
nd
EXPERIENCES
IT CAN BE ANYTHING SHARED BY BOTH PARTIES
INTERESTS
HOBBIES etc.
Compliment ‘em
05
Why?
Because people will remember how you
made them feel !!!!!
GUARANTEE THE WARM AND
FUZZIES BY OFFERING A REAL,
GENUINE COMPLIMENT
GO FOR WORK-RELATED
COMPLIMENTS SUCH AS-
Good job on
that presentation
Insightful
commentary in
that meeting
THAT’S ALL !
NOW GO AND BE MEMORABLE !