4 Ways to Jumpstart Your Small Business in 2013
Becky McCray www.smallbizsurvival.com
Cory Miller www.entrepreneurshiplab.net
The 4 Ways:
1. Draw up a Simplified Business Plan.
2. Write a Simplified Marketing Plan.
3. Improve your record keeping systems.
4. Make an index card reminder.
Why do we plan?
We plan to be better prepared to meet the future, or to create the future we want.
Simplified Business Plan
1. Describe the business.
Simplified Business Plan
2. Tell about your markets.
Tell about the market and
competition.
List some existing clients, and a one
sentence description of your ideal new
clients.
Simplified Business Plan
3. Set measurable goals for the year.
Simplified Business Plan
4. List the actions that will take you towards those goals, daily and weekly. How long does it take to create what you sell? How much can you create per day?
Simplified Marketing Plan
1. Name and describe each market you need to reach.
What best describes your Marketing Plan?
• Written approved plan, 32% • No formal plan, just notes, 34% • Plan for self only, 19% • It’s all in my head, 8%
Simplified Marketing Plan
2. Tell what methods you will use to reach them.
Simplified Marketing Plan
3. Establish the cost in time and in money.
Simplified Marketing Plan
4. Mesh this with your daily habits.
Other alternatives to business plans
1. Prepare.
Other alternatives to business plans
2. Imagine.
Other alternatives to business plans
3. Calendar.
Other alternatives to business plans
4. Experiment.
Better Record Keeping Systems
• WaveApps.com – free
Better Record Keeping Systems
• Outright.com – free and paid plans
Better Record Keeping Systems
• Shoeboxed.com – catch up your backlog
Make an Index Card Reminder
• Include goals and daily actions
Make an Index Card Reminder
• Use for regular reviews
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