What are Shares
Shares are a part of ownership of the company. So shareholder are knownas the owner of the company
Shareholders get voting rights and participate in the profits earned by acompany
Investments in shares are risky but the rewards are high (investors getdividend and increase in price of the share)
# 1 ReasonReturns
As seen from the graph,
returns on Shares are
comparatively higher than
• Fixed Deposit • PPF• Gold
9.0%
-10.4%
7.8%
18.7%
24.6%
27.4%
32.5%
4.8%
-10.1%
-3.7%
6.0%
9.5%8.5% 9.0% 8.5%9.5%
8.6%8.8% 8.7% 8.7%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Mar-11 Mar-12 Mar-13 Mar-14 Mar-15
Last 5 Year Returns
Sensex Gold FD PPF
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# 2 ReasonTax
The returns earned on Shares held for more than one year are Tax Exempt Dividends earned by an investor are Tax Exempt
Equity Mutual Funds
Debt Mutual Funds
Fixed Deposit Tax on Interest as per Tax Slab of Investor
Tax free if Sold after 1 year. 15% tax in case sold within 1 year of PurchaseShares
Bonds
Tax free if Sold after 1 year. 15% tax in case sold within 1 year of Purchase
10% Tax if Sold after 3 years. If Sold within 3 years then as per Tax Slab of Investor
Tax on Interest as per Normal Income Slab
For Detailed Analysis refer our Taxation page
# 3 ReasonInflation
Present rate of inflation is 6%.
• BSE Sensex has delivered 11.9%Annual Return in past 5 years
• Comparatively returns on FD after
adjusting for inflation is ~2% which is
very low
As you can see in Chart , Shares provide an excellent protection against inflation and are very beneficial in the long run
Source: AdviseSure Research
12%9% 9%
11%
6%
9%
-10%
8%
19%
25%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
2010 2011 2012 2013 2014
Inflation vs Sensex vs FD
Inflation Sensex
# 4 ReasonLiquidity
Shares are the most highly liquid instruments in the market
Bank Fixed Deposit
Saving / Current Bank Account
Corporate Fixed Deposit
Highly Liquid
Property
Equal to cash
Moderate Liquid
Illiquid
Debt / Equity Mutual Funds
Highly Liquid
Shares/Gold Highly Liquid.
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