KEY FACTORS THAT MAKEPROMOTIONAL PRODUCTS WORK
4
CHOOSE THE RIGHT TARGET
AUDIENCE
Reduce your potential loses by not sending your promo material to the wrong people. Not everyone is going to shop with you. Getting the promo material to the right people will increase your sales for a lot cheaper than other forms of marketing. Your target groups are your current customers who are likely to make repeat visits and non-customers who may purchase from you in the future.
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GIVE PEOPLE WHAT THEY USE
AND NEED
When you go to trade exhibitions, you often come away with fifteen lanyards, hundreds of paper bags, catalogues, and other stuff you don’t need and will never use. Not only is the marketing ineffective, but it’s a waste of material and money. The best promotional products are going to be ones that people use every day. Pens, wallets, notebooks, bags, USB sticks, power banks etc.
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DESIGNPRODUCTS PROPERLY
Like a good website, your brand and information on your promotional products should be organized and usable. Be absolutely sure that your information is very clear and professional. Use vector based logos for print. Jpeg and other pixel based images are for the web and computers, and should never be used for print.
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DON'T MISS OUT ON QUALITY PRODUCTS
When you go to trade exhibitions, you often come away with fifteen lanyards, hundreds of paper bags, catalogues, and other stuff you don’t need and will never use. Not only is the marketing ineffective, but it’s a waste of material and money. The best promotional products are going to be ones that people use every day. Pens, wallets, notebooks, bags, USB sticks, power banks etc.
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Magic Eye Corporate Gifts & Promotions+9122 22671270 / +9122 22673653
9, Ash Lane, Fort, Mumbai 400001,
Maharashtra, India
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