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Page 1: 3x3 Design Portfolio

designx33turning complexity intoeffective communication

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what we’re all about...

We are an interdisciplinary team of global minded design thinkers that work across disciplines to strategize outreach tactics, educate with new communication tools, and drive impactful programming.

design3x3

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We go above and beyond average design and FRPPXQLFDWLRQ�LQ���VLJQLÀFDQW�ZD\V�

We conduct advanced research to synthesize information and identify patterns in data that can capture and express meaningful narratives;

:H�ZRUN�FORVHO\�ZLWK�FOLHQWV�WR�FRPPXQLFDWH�GHÀQHG�objectives and develop frameworks to achieve impact and improve organizational performance;

We understand cultural contexts and use the human point of view to tell stories that captivate and educate diverse audiences about a program’s larger contribution to our cities.

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We place high value on analysis and synthesis of universal issues and opportunities to help our clients build out successful projects or programs. We don’t see a project as a one-time job; ZH�ÀJXUH�RXW�KRZ�WR�PDNH�D�SURJUDP�VXVWDLQDEOH�DQG�ÁRXULVK�LQ�WKH�ODUJHU�IUDPHZRUN�RI�FLWLHV��

our strategy

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client’s needs methods used strategyx33

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RESEARCH

DESIGN

COMMUNICATION

use data

tell stories

measure impact

“the big picture”

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&/,(17��Studio X Global Network / Studio X Rio

AS CRÔNICAS TIRADENTES

3x3 created a storytelling platform to improve RXWUHDFK�PHWKRGV�LQ��GRZQWRZQ�5LR�GH�-DQHLUR��$V�&U{QLFDV�7LUDGHQWHV�GUDZV�IURP�D�UDQJH�RI�UHVHDUFK�WHFKQLTXHV�WR�FUHDWH�D�VHULHV�RI�JUDSKLF�QRYHOV��D�ZHEVLWH�DQG�DQ�RQJRLQJ�H[KLELWLRQ�WR�VWLPXODWH�FLWL]HQ�HQJDJHPHQW�

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Leveraged local culture for JUDSKLF�QDUUDWLRQ�WR�HQJDJH�D�GLYHUVH�DXGLHQFH�WR�WKLQN�DERXW�local economies and activities LQ�D�QHZ�OLJKW��

Understood local culture to ground design in historic references for captivating content.

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Used mixed methods to inform program development and product making. Interviewed businesses and documented their social and ÀQDQFLDO�QHWZRUNV�WR�VWUDWHJL]H�GHVLJQ�DQG�branding.

Translated businesses’ economic activities into a network of graphic illustrations that show daily activities.

turn analysis into illustrations2RESEARCH

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Leveraged interviews, research, and cultural events to develop a uniquely Brazilian storyline that grabs attention and drives participation.

Employed real stories to develop characters that illustrate economic activities and explain larger urban phenomena.

create a public narrative3STORYTELLING + DESIGN

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Developed an online platform and disseminated various print materials to engage an audience, stimulate new discussions, and emphasize the project’s overarching goals. Leveraged Brazilian culture

to create characters that not only explain a plot but also explain contemporary urban issues and policy.

Create a series of print graphics and distribute them in strategic locations for targeted participation in various workshops and exhibitions.

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COMMUNICATION

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INCLUSIVE PLACEMAKING

3x3 led a citizen-generated planning process IRU�LQFOXVLYH�QHLJKERUKRRG�GHYHORSPHQW�LQ�-HUVH\�&LW\��2XU�WHDP�GHYHORSHG�DQ�LQWHJUDWHG�placemaking strategy using participatory design PHWKRGV�WR�LGHQWLI\�ORFDO�DVVHWV�DQG�FDSWXUH�FRPPXQLW\�LQSXW�

FOLHQW� Redstone Townhomes Neighborhood Association; New Jersey City University

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Designed and led game, surveys, and workshops to identify key goals and develop neighborhood interventions with stakeholders.

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InjuriesPedestrian Accidents0

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44 pedestrian accidents 59 car accidents in 1 year

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Conducted spatial analysis and designed qualitative mapping study to determine painpoints experienced by residents, students, and visitors surrounding urban connectivity, public safety, and neighborhood resilience.

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pinpoint problem zones 2RESEARCH

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Created renderings that activate residents and students around pedestrian experience improvements through public VSDFH�UHGHVLJQ��WUDIÀF�FDOPLQJ�DQG�university public art installations.

Visually narrated physical and social programming that capitalizes on local assets, activates underutilized public space, improves public safety for walkability and community resilience.

envision vibrant public space3STORYTELLING + DESIGN

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'HYHORSHG�D�ÁH[LEOH�SODQQLQJ�GRFXPHQW�WKDW�outlines shared goals for creative design and placemaking to garner local project support during phasing structures.

Organized an open forum for dialogue around desired area changes that align city-wide stakeholders with community-generated collaborative proposals.

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COMMUNICATE

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MAPPING FOOD ACCESS

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FOLHQW� Local Bee

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Employed location-based suitability modeling and consumer behavior UHVHDUFK�WR�GHÀQH�FXVWRPHU�SURÀOHV�DQG�identify the market size.

identify target end-user1Mapped underserved QHLJKERUKRRGV�WR�LPSURYH�DFFHVV�to and boost production of locally-PDGH�DQG�ORFDOO\�VRXUFHG�IRRGV���

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Developed site and consumer surveys to verify food culture, site suitability, and FRQVXPHU�SUHIHUHQFHV�ZLWKLQ�LGHQWLÀHG�neighborhoods to pinpoint exact distribution locations.

&UHDWHG�D�ÁH[LEOH�UDQNLQJ�IUDPHZRUN�WR�measure food culture and density of target customers for service locations throughout New York City.

spatialize access2RESEARCH

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Translated spatial analysis into an interactive digital platform to crowdsource consumer information for the company’s growth strategy and disseminate information about food servicing to the consumer.

Designed and integrated an online interface into the existing brand experience, utilizing research outputs, maps, and vendor information.

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STORYTELLING + DESIGN

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3x3 developed a robust case to protect and VWLPXODWH�VWUHHW�YHQGLQJ�XVLQJ�LQIRJUDSKLFV�DQG�VSDWLDO�YLVXDOL]DWLRQ���:H�FUHDWHG�D�FDPSDLJQ�WKDW�KLJKOLJKWV�WKH�VWUHHW�YHQGLQJ�H[SHULHQFH�ZLWKLQ�WKH�ODUJHU�FXOWXUDO�DQG�KLVWRULF�IUDPHZRUN�RI�D�1HZ�<RUN�&LW\�WUDGLWLRQ�

CLIENT��The Street Vendor Project

BUSTED!

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6SDWLDOL]HG�YHQGLQJ�ÀQHV�LQ�0DQKDWWDQ�DQG�KLJKOLJKWHG�WKH�SHUFHQWDJH�RI�ÀQHV�levied and paid.

uncover an unsustainable model1

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Obtained and rendered various data sets for spatial analysis and impactful visualizations. 8QFRYHUHG�FOHDU�IDFWV�DERXW�ZKHUH�ÀQHV�RFFXU�and how much revenue is actually generated from police enforcement.

Launched a map study to visualize the patchwork of illegal codes that vary by vending type, streets, and times of day.

expose a complicated model2RESEARCH

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Packaged in-depth report to illustrate street vending’s relevance for New York City’s culture DQG�FLW\�EXGJHW�XQGHU�RQH�XQLÀHG�PHVVDJH��PDNH�YHQGLQJ�UXOHV�FOHDU�DQG�ÁH[LEOH�

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Reported and exposed how restrictions are counter productive using infographics, storytelling, and mapping.

present a clear case

Used vendor’s stories to add the personable side of street vending.

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STORYTELLING + DESIGN

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FRAGMENTED CITY

�[��DQDO\]HG�FHOO�SKRQH�GDWD�IURP�0H[LFR·V�largest cellular provider to identify meaningful storylines and develop animated visualizations WKDW�VKRZFDVH�YDULHG�DSSOLFDWLRQV�IRU�GDWD�DQG�LWV�SRWHQWLDO�LPSDFW�RQ�WKH�IXWXUH�RI�FLWLHV�

FOLHQW� Telefonica

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map mobility patternsInvestigated socioeconomic status and its impact on mobility to improve transportation networks throughout Mexico City.

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Analyzed and compared two boroughs that vary in socioeconomic status. Measured health care coverage to understand how social networks, livelihoods, and city services incentivize travel

Used geospatial analysis to measure disparities in transportation access and identify mobility patterns. Added new value to existing data by incorporating and analyzing additional data sets that may have an impact on transportation.

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Created a compelling video narrative about mobility patterns to grab audience attention and highlight “big data’s” ability to improve city services.

YLVXDOL]H�DQG�FRPPXQLFDWH�LQVLJKWV7UDQVODWHG�NH\�ÀQGLQJV�LQWR�YLGHR�IRUPDW�WR�reveal the impact of socioeconomic status on connectivity and distance traveled.

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STORYTELLING + DESIGN

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BRAND EXPERIENCE

3x3 creates integrated brand and service experiences, FRQWH[WXDOL]HG�LQ�XVHU�UHVHDUFK�DQG�EDFNHG�E\�GDWD�

Design is subjective and contingent on cultural phenomena. Our design strategies are derived from creative methods that are contextual and culturally insightful.

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We develop brands based on an informed XQGHUVWDQGLQJ�RI�WDUJHW�DXGLHQFHV�DQG�ZKDW�PRWLYDWHV�WKHP��:H�GULYH�WKH�PHVVDJH�KRPH��

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Developed brand identity, user experience, and an operating strategy for a mobile app about audio storytelling and urban exploration.

CITY SECRETS

[email protected] . 601 . 5010

Wylie Goodmancity secrets

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Prototyped and packaged an educational tool kit that demonstrates how smart technologies can be used to create user-friendly interfaces that engage a wider audience and capture strategic information.

BARRISTA CONUNDRUM

a barrista conundrum the carioca bias

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Customized branding and delivered a simple and impactful website to express our client’s mission and capture a wider customer base.

MEN ELECTRONICS

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Designed plotline and characters that turn the science classroom into an interactive adventure elementary students can embrace and enjoy.

SOLSTICE AND THE SCIENTIST

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Data contains hidden meanings and unknown patterns. We facilitate data literacy by crafting storylines that engage and educate people from diverse backgrounds through infographics, systems mapping, and spatial visualizations.

VISUAL STORYTELLING

We translate complex information about cities and FRPPXQLWLHV�LQWR�VLPSOH�DQG�FRPSHOOLQJ�YLVXDO�QDUUDWLYHV��

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According to recently released census data, 2010 was a historic year for

New York State – it was the !rst year in decades that more Americans moved in than out. Domestic migration, just like international migration, tends to increase during economic booms, and ebb during recession. "is was especially true during the recent

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According to recently released census data, 2010 was a historic year for

New York State – it was the !rst year in decades that more Americans moved in than out. Domestic migration, just like international migration, tends to increase during economic booms, and ebb during recession. "is was especially true during the recent

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housing bust, when many Americans were trapped by underwater mortgages. Given that unemployment is higher than the national average and incomes are lower, what exactly is it that newcomers !nd so appealing about New York now? With the majority of immigrants heading to the New York City region, and out-

migrants largely leaving other parts of the state, access to jobs could be one explanation. However, a recent report from the Empire Center for New York State Policy found the high tax burden (highest in the United States) and the high cost of housing to be the reasons most cited for out-migration. A cause for concern is that they are taking

their above-median incomes with them, causing a “hollowing out” of the region’s socioeconomic spread and potentially troublesome consequences for state tax rolls. Has this trend !nally reversed? Or should New York’s planners and policymakers be doing more to address increasing disparities and retain higher income residents?

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Toky

o 1

66

Rio

120

NYC

115

Mum

bai

114

Mos

cow

10

8

Paris

10

4

Zuric

h 9

4

Mila

n 9

1

Rank 20111

$166$114

$115

$233$108$104

$94

$91

2 3 5 6 7 8 9 104

from #13 in 2010 to #4 in 2011- a 47% rental uplift�ƵƐŚŵĂŶ�ĂŶĚ�tĂŬĞĮĞůĚ�ϮϬϭϭ

�����RIILFH�UHQWV�RI�JOREDO�FLWLHV��86'�VT�IW�\HDU�2IÀFH�5HQWV�RI�*OREDO�&LWLHV�USD/sq.ft/year

Page 39: 3x3 Design Portfolio

NEW MEDIA AND SOCIAL ‘MOVEMENTS’Charted social and traditional media’s direct LQÁXHQFH�RQ�2FFXS\�:DOO�6WUHHW·V�VSDWLDO�movement throughout Manhattan.

9/17 10/1 11/1

sept 1 -17 sept 18- 30 oct 1 - 15 oct 16 -31 nov 1 -15

A study of social media versus official media

aggregates of total flickr photo uploads :(”occupy wall street “+ “zuccotti park”)

flickr new york times v flickr(number of articles written on occupy wall street + zuccotti) (number of uploders)

Physical Expanse of ProtestsTimeline of Media Activity

mm/dd

Page 40: 3x3 Design Portfolio

EVOLUTION OF AN INNOVATIONIllustrated the evolution and adoption of two information WHFKQRORJ\�SODWIRUPV�XVHG�LQ�+DLWL·V������HDUWKTXDNH�UHVSRQVH��8VKDKLGL��IRUHLJQ�DSSOLFDWLRQ��DQG�1RXOD��GRPHVWLF�DSSOLFDWLRQ��

3000

2000

1000

JAN2010 FEB MAY SEPT

0

USHAHIDI

TOTAL MESSAGES RECEIVED PER MONTH

CASE 3: COMMUNICATION FLOW/SYSTEM ANALYSIS: USHAHIDI -> NOULA

NOULA

communication vector

uncertain communication vector

app

actor

funder

domestic

foreign

Solutions S.A.

177

Noula

georeference+record

immediateadvice

advice + counseling questionaire

respond

respond

respond

respondRed Cross

IOM

Police Department

O!ce for Public Security

RadyoTap Tap

Program16-6

Program16-6

��

� �

� � �CrowdFlower

4636

Ushahidi

coordinate+funds

translate

georeference

rss feed

georeference

respond

respond

SMS

Georgia Tech School of Comp Science

MarinesSouthern Command

US Coast Guard

UHP Fletcher School

Mission 4636

InSTEDDState DepartmentSMS Medic

USHAHIDIKEY NOULA OUTCOMES

Ushahidi Noula

2-way communication flows

0 3

closed loop systems 0 2

derivative applications 0 4

foreign actors 8 2

local actors 0 3

state actors 0 2

tapped into humanitarian response

No Yes�


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