How To Differentiate Mobile Apps
© 2014 Progress Software Corporation. All rights reserved. 2
The Need for Better Apps
Technology is more advanced
now than it has ever been
People spend as much time on
their phones as they do on PCs
Customers won’t use apps that
aren’t valuable
Customers want faster, smarter
apps
© 2014 Progress Software Corporation. All rights reserved. 3
Creating the MobileUX Your Customers Want
When creating a mobile app,
ask yourself these 3 questions:
1. Will this app deliver clear
value?
2. Does this app deliver optimal
efficiency?
3. How simple does it seem to
use?
Let’s take a closer look at these…
© 2014 Progress Software Corporation. All rights reserved. 4
Delivering Clear Value
The best mobile experiences create a
lasting first impression by providing
immediate value without delay
Choosing a small portion of the screen
for the search bar leaves more space
for compelling visuals
Engage your customers by presenting
relevant content instead of overloading
them with trivial information
© 2014 Progress Software Corporation. All rights reserved. 5
Optimizing Efficiency
In order for an app to be
successful, it must run quickly
and efficiently
Provide smooth navigation to
avoid frustrating users with
complex tasks
Plan for short attention spans.
While mobile use is frequent, it
takes place in shorter
increments
© 2014 Progress Software Corporation. All rights reserved. 6
Simplifying Presentation
Build your apps dependent on
simple gestures such as swiping or
flipping to the next screen
Minimize the number of labels, text
and scroll bars on one screen
Maximize limited space with images
and icons that smoothly guide the
customer through the app
Learn the secrets of
successful web and mobile
applications:
www.progress.com/mobileux
http://www.progress.com/MobileUx