3 WAYS TO OPTIMIZE RETAIL
MARKETING EMAILS
EMAIL IS THE 2ND MOST EFFECTIVE E-COMMERCE CHANNEL
representing about
The most successful retail marketing emails are:
Triggered ResponsivePersonalized
OF EMAIL MARKETERS SEE OPEN-RATEINCREASE WITH PERSONALIZATION
of email revenue is from triggered campaigns
The most popular types of data to increase campaign personalization & relevancy are:
69% Email Activity Such as Opens & Clicks
60%Purchase Behavior
50%Demographic Data
41%Browsing Behavior
from Retailer’s Website
20%
Full personalization is the ultimate goal, but currently:
75%
71% higher open rates
152% higher click-through rates
& are known to increase retention and customer
lifetime value
They average:
Basic Triggers Advanced TriggersPurchase Responses/Confirmation
Requests for Feedback Cart Abandonment Reminders“We Want You Back” Outreach
Web Search History/ Social Mining Geo-spatial Targeting
New Mover O�ersLife Event info from 3rd party data sources
of retail tra�ic
More than 50% of marketing emails are
opened on mobile devices.
70-80% of people will automatically
delete an email if it shows up poorly on their phone
80% of users are expected to
access their accounts via mobile by 2018
91% of people check their email
at least once per day on their smartphone
Retail marketers who want to get the most out of their email campaigns need to:1. Use consumer data to personalize messages2. Use trigger events to spur automated campaigns
3. Ensure that all messages are optimized for mobile
www.datamentors.com
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1. Custora, E-Commerce Customer Acquisition Snapshot2. MarketingSherpa, 2013 SEO Marketing Benchmark Survey3. Venture Beat, Email Personalization Survey
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7. ExacTarget, 2014 Mobile Behavior Report 8. Blue Hornet, 2013 Consumer View of Email Marketing9. The Radicati Group, Email Statistics Report 2014-2018
4. Yesmail, 2016 Channel Report5. DMA, 2013 National Client Email Report6. Epsilon, 2014 Email Benchmarks Report