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PRESENTATION ON 4PS OF
MARKETING MIX
Various types of salts
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4PS OF MARKETING MIX
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1) PRODUCT (SALT)
A) Product Variety :
TATA Salt (original) TATA Salt Lite
Saffola Salt Plus
Annapurna Salt
Captain Cook namak
Vneeds(by Vishal Megamart)
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B)Product Features
TATA Salt (original)-vacuum evaporation technology.
-contains requisite amount of Iodine.
TATA Salt Lite
- 15% Lower Sodium than ordinary salt
- no compromise with taste of your food
-contains requisite amount of Iodine.
-convenient solution for better healthy food
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Contdu.
Saffola Salt Plus-Naturally extracted from the sea & refined &
enriched with minerals like calcium and
potassium.
-specially formulated with less Sodium
-consumed by entire family as it provides essential
nutrients ,calcium & iodine.
VNEEDS Salt No features available
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Contdu.
Annapurna & Captain Cook Salt
-Right level of iodine helps in mental development
of children-enjoy delicious and healthy food for your family
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Brand Name Manufactures
/marketers name
Price (in Rs) Sizes
TATA Salt (original) TATA Chemicals ltd 12 1 KG
TATA Salt Lite TATA Chemicals ltd 18 1 KG
Saffola Salt Plus Marico ltd 19 1 KG
Annapurna Salt Hindustan Unilever
Ldt.
11 1 KG
Captain Cook namak Hindustan Unilever
Ldt.
11 1 KG
Vneeds salt Vishal Retail Ltd. 9 1 KG
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PACKAGING
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2) PROMOTION
TATA SALT( original) -Desh ka Namak
TATA Salt Lite- Low Sodium Salt
Saffola Salt-The Heart of Healthy Family
Annapurna-Iodised Powder Salt
Captain Cook-Free Flow Refined Iodised salt
Vneeds Salt-Essentials par excellance
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3) PLACE
BIG BAZAAR MALL
DHIRAJ SONS MALL
VISHAL MEGA MART
ALL RETAIL OUTLETS
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THANKYOU !
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About us
This was a marketing presentation by students
of MBA (sem II),
Shah Dhaval
&
Shah Bhaumik
Department of Business and IndustrialDepartment of Business and IndustrialManagementManagement ,,
(VeerNarmad South Gujarat University ,Surat )