@jezhumbleqcon sao paulo, 30 august 2013
21st Century Software Delivery
Friday, August 30, 13
@jezhumble
the project model is unsuitable for innovation
we need to address the whole value stream
the problems are process and culture
takeaways
Friday, August 30, 13
@jezhumble
projects
Friday, August 30, 13
@jezhumble
methodology wars
Friday, August 30, 13
@jezhumble
releasing frequently
1. build the right thing2. reduce risk of release3. real project progress
Friday, August 30, 13
water-
scrum-
fallFriday, August 30, 13
@jezhumble
agile principles
Our highest priority is to satisfy the customer through early and continuous delivery of valuable software
Friday, August 30, 13
@jezhumble
shareholder value
The directors of a public corporation have a !duciary duty to maximize pro!ts
Jensen and Meckling, Theory of the Firm
Friday, August 30, 13
@jezhumble
shareholder value
“Shareholder value is the dumbest idea in the world … [it is] a result, not a strategy … Your main constituencies are your employees, your customers and your products” -- Jack Welch
http://www.".com/cms/s/0/294#1f2-0f27-11de-ba10-0000779fd2ac.htmlFriday, August 30, 13
@jezhumble
SpaceX
“The company was founded in 2002 by Elon Musk to revolutionize space transportation and ultimately make it possible for people to live on other planets.”
@jezhumbleFriday, August 30, 13
@jezhumble
Jack Andraka
His parents, he says, never really answered any of the questions they had. Go !gure it out for yourself, they would say. “I got really into the scienti!c method of developing a hypothesis and testing it and getting a result and going back to do it again.”
http://www.forbes.com/sites/bruceupbin/2012/06/18/wait-did-this-15-year-old-from-maryland-just-change-cancer-treatment/
Friday, August 30, 13
@jezhumble
scienti!c method
create hypothesis
deliver minimum
viable product
get feedback
(repeat)
Friday, August 30, 13
@jezhumble
the problem
that sounds like a load of crap
Friday, August 30, 13
@jezhumble
Shareholder value is the dumbest idea in the world … [it is] a result, not a strategy … Your main constituencies are your employees, your customers and your products.
Jack Welch | http://www.".com/cms/s/0/294#1f2-0f27-11de-ba10-0000779fd2ac.html
Bernard Gagnon
Friday, August 30, 13
@jezhumblehttp://www.flickr.com/photos/subtle_devices/849361922/Friday, August 30, 13
@jezhumbleFriday, August 30, 13
@jezhumbleApple I on display at the Smithsonian, taken by Ed UthmanFriday, August 30, 13
@jezhumble
apple macintosh
“Instead of arguing about new so"ware ideas, we actually tried them out by writing quick prototypes, keeping the ideas that worked best and discarding the others. We always had something running that represented our best thinking at the time.”
“The Macintosh Spirit” | http://www.folklore.org/StoryView.py?project=Macintosh&story=The_Macintosh_Spirit.txt
Friday, August 30, 13
@jezhumble
Measure business metrics
A/B testing
Show your prototype to real users
Surveys, social media etc.
measuring value
Friday, August 30, 13
@jezhumble
We believe that
[building this feature]
[for these people]
will achieve [this outcome].
We will know we are successful when we see [this signal from the market].
hypothesis-driven delivery
Je# Gothelf “Better product de!nition with Lean UX and Design” http://bit.ly/TylT6A
Friday, August 30, 13
@jezhumbleFrank Harris and Nell Thomas, “Etsy’s Product Development with
Continuous Experimentation”, http://bit.ly/19Z5izIFriday, August 30, 13
@jezhumble
Frank Harris and Nell Thomas, “Etsy’s Product Development with Continuous Experimentation”, http://bit.ly/19Z5izI
Friday, August 30, 13
@jezhumble
Frank Harris and Nell Thomas, “Etsy’s Product Development with Continuous Experimentation”, http://bit.ly/19Z5izI
Friday, August 30, 13
@jezhumbleFrank Harris and Nell Thomas, “Etsy’s Product Development with
Continuous Experimentation”, http://bit.ly/19Z5izIFriday, August 30, 13
@jezhumbleFriday, August 30, 13
@jezhumble
do less
“Evaluating well-designed and executed experiments that were designed to improve a key metric, only about 1/3 were successful at improving the key metric!”
“Online Experimentation at Microsoft”, Kohavi et al http://stanford.io/130uW6X
Friday, August 30, 13
@jezhumble Michael Sahota | @MichaelSahota | http://bit.ly/13Btc5cFriday, August 30, 13
@jezhumble
so"ware engineering
http://homepages.cs.ncl.ac.uk/brian.randell/NATO/Friday, August 30, 13
@jezhumbleFriday, August 30, 13
Michael Sahota | @MichaelSahota | http://bit.ly/13Btc5cFriday, August 30, 13
@jezhumble
Jack Andraka
“Make sure to be passionate about whatever it is you get into, because otherwise you won’t put the right amount of work into it.”
http://www.forbes.com/sites/bruceupbin/2012/06/18/wait-did-this-15-year-old-from-maryland-just-change-cancer-treatment/
Friday, August 30, 13
questions@jezhumble | [email protected]://continuousdelivery.com/
ThoughtWorks is hiring!http://join.thoughtworks.com/
Australia | Brazil | Canada | ChinaGermany | India | Singapore | South AfricaUganda | UK | USA
© 2013 ThoughtWorks, Inc.
Sign up formy newsletter
Friday, August 30, 13